At the beginning, this was Xie Kai's purpose, Liu Xu knew.

"A denim suit, after all, is only suitable for ordinary people to wear. A boss can't wear it to negotiate, right?" Xie Kai continued.

His words made everyone think so.

In formal business negotiations, people wear suits to behave like leaders, after all, foreigners do this.

"Even our cadres are in suits when negotiating with foreign businessmen... If we can design formal clothing that conforms to national characteristics and has our own cultural elements..." A regional manager's eyes lit up.

This will have a very large market.

"Or we might as well produce suits," said another person. "In this way, the market will receive much greater strength, and the cost and publicity investment will be much less."

Liu Xu stopped talking now.

What Xie Kai said made her reflect on her own strategy.

The development of the clothing factory can be said to be due to chance that he made a fortune by selling backlogs of work clothes. Then Liu Xu didn't know how to continue working, continue to produce work clothes, or produce other things, and the market situation was not clear. Xie Kai said he started to build denim clothes and down jackets.

Both of these products are popular.

In just over a year, down jackets and denim jackets have brought sales of over 100 million, and are the only ones in China.

This is not based on quantity, but on quality and market initiatives.

Nowadays, competitors and imitators have emerged, and the market orders for denim clothing and down jackets are still unable to be completed, but Liu Xu has also seen a decrease in orders. Only by entering the international market can these problems be solved.

It is possible to imitate domestically, but it is not that easy abroad.

Otherwise, she wouldn't be so urgent.

The risk of entering the international market is very high, and Xie Kai makes everything very obvious.

Fortunately, Liu Xu is someone who can listen to the advice.

"We need to deepen the domestic market and the international market needs to gradually develop. In this regard, I think we can change the current sales model. So far, whether it is denim clothing or down jackets, we have taken traditional channels and distributed from next-level wholesalers..." At present, this model is almost the same throughout the whole time.

In the Internet era, the traditional sales channel is the sales model of most light industrial products.

"How to sell?" Liao Zhuolin asked.

"In major cities across the country, build our own direct stores." Xie Kai said, "Unified decoration style and uniform training of sales personnel."

"If this is the case, the cost of opening a store alone cannot be afforded." Liu Xu shook his head and said, "Everyone has discussed it before."

"What everyone is talking about is that we are all building, right?" Xie Kai asked, and many people nodded, "In that case, the cost is indeed very high. If we only establish direct flagship stores in the capitals of provinces across the country, there is only one in each provincial capital city, and recruit franchisees from the whole society. In this way, we can control the emergence of counterfeit and shoddy products through sales channels!"

"This cannot be eliminated. Franchisees may also seek counterfeit and shoddy products for higher profits, which will make the problems we are facing now more serious and prominent." A salesperson shook his head and said, "We have considered this method before and conducted serious analysis."

Xie Kai looked at them, Liao Zhuolin nodded and told him that this was the case, which made Xie Kai a little embarrassed.

He thought of everyone a little too badly.

"When joining, they are asked to pay a deposit. Once a problem occurs, they will cancel their operating rights forever. Not only will the deposit be confiscated, but they will also sue the court... In addition, our sales staff, while understanding the market, investigate those manufacturers of counterfeit and shoddy products. Once found, they will report to the industrial and commercial taxation..." Xie Kai has no good idea for the current domestic situation.

Copycats are the foundation for the survival of many small factories.

In order to support a domestic brand and enter the world market, the cost of entering China is indeed very high.

"This method is effective, but it can cost..." Liao Zhuolin said with a wry smile.

Xie Kai’s work is bigger than them, not because Xie Kai understands better than them, but is willing to spend a lot of money.

"Cost is not a problem. As long as the brand is built, these costs can be recovered." Xie Kai said, "We cannot follow the trend because of the high cost. If we want to develop in the long term, quality is the key, and brand is more important." There are probably no people in the country who attach great importance to brands, as clear as Xie Kai.

"Mr. Liu, are you?" Liao Zhuolin asked Liu Xu.

If Liu Xu had to persist, Xie Kai would be useless.

"Let's do it first." Liu Xu rubbed his forehead.

Managing a business is not an easy task.

"Mom, I object to your suggestion. You have no objection, right?" During dinner in the evening, Xie Kai was alone with his mother.

Liu Xu was a little depressed. He looked at Xie Kai and tried hard to squeeze out a smile, "What do you have any opinions? But what you are right. I didn't expect that it would be so difficult to manage a company."

"You can hire a professional manager directly. Just like Kaisheng is like this now, isn't it good?" Xie Kai still hoped that my mother would go back and accompany her father.

I'm not suitable for business.

Some things are too ideal.

Market competition is fierce.

"It's a pity that this is not a military-industrial unit, otherwise it would be much easier." Liu Xu complained, changing Xie Kai's topic.

She would never agree to hire a professional manager, because the salary cost for a year is too high.

Xie Kai did not force it, but just smiled and shook his head, "Military industrial units are more difficult to manage. We must consider the technical foundation, future development, funding sources, whether technical achievements are useful for national defense, etc.."

"I'll just say that." Liu Xu glared at his son.

After the mother and son finished their meal, they just returned to the hotel next to them. Liao Zhuolin came over, "You started to propose to establish a supervisory agency. Although everyone did not explicitly object, the fact is very difficult. It is so large across the country. Even if they find those fake and shoddy workshops, their illegal costs are not high. Even if they are confiscated, they can start again soon..."

"The country's laws and regulations in this regard have begun to be gradually improved, and the industrial and commercial administration departments are also increasing their crackdown on these things. Therefore, we have the opportunity to do this..." Xie Kai said.

Liao Zhuolin shook his head, "There are not many staff members in the industrial and commercial department, and they all have a fixed jurisdiction. Many times, when they investigate and deal with it, they run away again."

"It is not appropriate for a company to establish such an institution." Liu Xu also nodded in agreement with Liao Zhuolin's statement.

"Then let's apply to set up a company that specializes in combating counterfeiting. This company specializes in helping customers investigate infringing companies and collect evidence of crimes committed by manufacturers of counterfeit and shoddy products. Transfer it to the industrial and commercial department, so that it will be easy to solve..." Xie Kai said, "Those companies only need to pay a certain amount of funds to solve the problem..."

Xie Kai thought that many people in Unit 404 have not arranged jobs yet.

Although these people are not very suitable for doing such things, it is still possible to collect illegal evidence from counterfeit and inferior product production units in the current Yangtze River Delta and Pearl River Delta regions.

The people at the base have excellent ideological qualities and are trustworthy.

"Can this work?" Liao Zhuolin asked.

Xie Kai nodded, "Actually, the type of clothing is not serious. The most serious one is electronic products, etc. In this area, the market is very large. Many state-owned enterprises have good products and are eventually cheated and broken by counterfeit and shoddy products..."

In terms of intellectual property rights, the country is also feeling the stones across the river.

In the past, everything was produced by collective units according to the plan, and everyone's technology and product design were public and did not involve these aspects. With the reform and opening up and in line with the world market, if China wants to join, it must pay attention to the intellectual property rights.

In 1978, China established the Trademark Office.

In 1980, China established the Patent Office and joined the World Intellectual Property Organization that year, becoming the 90th member state.

In 1982, the China Trademark Law was promulgated and implemented; in 1984, the Patent Law was promulgated and implemented.

Now, although it has not been as perfect as it will be decades later, the legal system, administrative management and law enforcement system have been gradually established to reasonably and legally protect the interests of enterprises. These are welcomed by various institutions and will reduce a lot of their work pressure.

"This should be difficult to operate. It's better for our own sales staff to investigate these things." Liu Xu frowned and said, "There are too many of these small units."

The cost of attack will be even higher than their losses.

But it is not possible to deal with it, and there will be more people learning in the future.

"It's still easy to operate. For some large units, we can seek them to become OEM units! After all, our clothing factory has business dealings with many domestic department stores, right?" Xie Kai said, "If they don't cooperate, then you can kill the chicken to scare the monkey. Collect evidence, sue it in court, and then publicly promote and report it in newspapers across the country..."

Now that the domestic TV market is booming, everyone knows the news or goes through newspapers.

"Will the competent authorities agree?" Liao Zhuolin asked. "This is very troublesome."

"Mr. Liao, you don't understand it now. The industrial and commercial departments and others have a headache for many violators. Even if they are sealed, as my mother said, changing places and finding a few people does not cost much money, and you can start again... At present, there is no big report on any lawsuit in China for companies to protect their rights and interests, right?" Xie Kai asked Liao Zhuolin.

Liao Zhuolin looked at Xie Kai's smile and immediately understood Xie Kai's purpose.

"This is a good thing. It's a good thing for the whole country, although the Trademark Act and others have been implemented for several years..."

The industrial and commercial department will definitely support them in prosecution of illegal units.
Chapter completed!