1831 hasn’t sold the product yet, so I’ll cut the price by 1,000 first and then why did Zheng Yucheng dare to invest like this?

Just because he believed in Xie Kai.

Xie Kai said at the beginning that most private enterprises will develop to a large scale in the future.

After all, state-owned units are unwilling to do many small industries, which leaves many market opportunities for private units.

Originally, Zheng Yucheng and others had no idea why Xie Kai wanted to invest in private sectors. They thought that Xie Kai was invested by the base according to the operating model of Hongqi Group, and invested in state-owned enterprises with potential and lack of funds and some important supporting enterprises of Hongqi Group.

In other words, Xie Kai used his own money to promote private enterprises to support the industries under Hongqi Group.

But after the top man visited the south, Zheng Yucheng keenly realized that Xie Kai should have predicted it long ago.

After a little analysis, he understood.

Since the reform and opening up, the entire country has been feeling the stones across the river, and the private economy has been developing slowly. After all, the country does not have so much money to invest in all fields to develop technology and fill the market gap.

Not to mention anything else, it is just the supporting factory of Kaisheng game consoles. Except for the core, most products without technical content are handed over to the surrounding private units.

The same is true for Changhong and others.

The cost will be much lower.

"He didn't say to you?" Zheng Yucheng looked proud after returning, which made Wang Guilin very curious.

"He wants to know the result of our bet." Zheng Yucheng was even more proud.

What else can Wang Guilin do besides sighing?

He is also very desperate when he meets such a person.

If he didn't know clearly, he would have thought Xie Kai was Zheng Yucheng's biological son.

These two people have a very similar style.

However, it should be Zheng Yucheng who is learning from Xie Kai.

"Okay, don't lose all the money then." Wang Guilin didn't say nonsense. Anyway, these investments are good for the entire country's economy, so it doesn't matter whether they lose or make money.

Every company on his side can guarantee that there will be no losses.

That's enough.

He also knew what Xie Kai thought.

"You said, should we buy those small factories that support Guoguang and Kaisheng?" Zheng Yucheng suddenly asked Wang Guilin. "Xie Kai is going to fight with Philips and other companies. We don't cooperate?"

"Don't go crazy. We are just investing. Why does Xie Kai require only investing in private enterprises? It is to separate the company from the base."

Wang Guilin was too lazy to pay attention to Zheng Yucheng.

What's more, those supporting factories do business without any technical content.

"I'll think about it. Anyway, the largest investment of those factories is only three to five million." Zheng Yuchengcai didn't care.

Can it be separated from the base?

It's simply impossible.

Xie Kai is from the base.

Even if Xie Kai does not return to the base in the end, unless he really treasons, he will not be able to divest his relationship with the base.

Zheng Yucheng figured this out, so now he doesn't force Xie Kai to go back and take over.

That's pretty good.

Xie Kai didn't care about what Zheng Yucheng and Wang Guilin did.

Jiang Wanmeng, Huang Guangyu and others were almost at the limit of patience, and even planned to plan Xie Kai to disagree, so they put products on the market.

"Notify Gome stores and all stores to start promoting them all. In addition, let Gome stores notify each reservation customer that ships in a week. The price is set at 3999. The extra money they pay will either be refunded in full or can be pre-stored as shopping vouchers in the store to purchase any product in the store for twice the use. However, every time you purchase new home appliances, this voucher can only be used at most 500 yuan at a time..."

When Huang Guangyu met Xie Kai the next time, he had not thought about how to persuade Xie Kai to agree to supply the goods to the market, he did not react for a while.

When he realized it, he was even more confused.

What is the operation?

It was not considered before.

"At the same time, the store continues to accept reservations. If the customer wants to pay more, it cannot exceed the current selling price!" Xie Kai did not wait for Huang Guangyu to ask a question.

Huang Guangyu was stunned.

Anyone who plays like this?

This is crazy.

At the beginning, the price was 5,000. The promotion was so long and the investment was so large that Xie Kai actually lowered the price by 1,000.

And this means that there is a price reduction?

The customer who booked before was 1,000 to 2,000 flowers, Huang Guangyu was not hurt.

So far, the total number of booked customers is only 17,893.

Although there will be losses of tens of millions, these customers will become the first batch of trialers of various high-end products of Gome Electrical Appliances in order to spend this.

But later customers continue to accept bookings, which is a bit difficult to understand.

"Mr. Xie, if we do this, the profit will be much smaller."

"If you can't sell it, how much profit will be reduced?" Xie Kai didn't want to explain.

There is no other second marketing strategy in the world.

Even a person like Huang Guangyu, who is very talented in the marketing field, was shocked by Xie Kai's technique.

"If you really accept bookings, many customers will make reservations for money. If the price does not drop, or they will not get greater returns, it will have a great impact on our future development..." Huang Guangyu is not unaware of this kind of clever method.

But the early capital losses are too large.

With the more than 10,000 units booked this time, the capital loss will exceed 20 million.

Many people are waiting and watching now.

"Will customers make crazy reservations in this operation mode attract media attention?" Xie Kai directly asked Huang Guangyu.

He no longer feels about giving marketing classes to such a big shot.

This is not the first few years, and I will be very excited when I see a big boss.

After all, he is the boss now.

If Xie Kai tried his best to kill those bigwigs who had not started their business, they would not be able to grow up at all.

Because there are many things, it is too difficult to explain.

Twenty years later, it is the most common marketing method, or it is created by these big shots.

These days, this is too advanced.

Even in the fiercely competitive international market, the degree of competition cannot be compared with the degree of competition in the Chinese market twenty years later.

The more fierce the competition, the more novel the various marketing strategies are.

Otherwise, when all manufacturers around the world are destocking, he asked to stock up on a product that was not recognized by the market and even unfamiliar with consumers.

Up to now, the inventory is nearly 600,000 units, capturing about 800 million yuan.

"Feed back the advertising fee to consumers?" Boss Huang finally understood what Xie Kai meant.

"It is not only to feed back the advertising fees to consumers, but to cultivate consumers into our most loyal customers. At present, these consumers are willing to book for 5,000 yuan. Are they short of money? They don't care whether we return one thousand or two thousand yuan. And these people will be the most loyal supporters of our high-end products in the future!"

Xie Kai is not only eyeing now.

With the rise of domestic industries, at that time, low-end home appliances and other products that compete in quantity will have almost no profit.

We need to rely on the profits of high-end products to support the development of the company.

Once, Changhong launched a price war and seized more than half of the domestic market.

However, I thought that high-end companies could not keep up and eventually suffered serious losses, which allowed the newly-risen companies to take away a large part of their market share.

Xie Kai cannot tolerate such a thing happening.

This is a series of marketing methods. Later, when the competition in the VCD industry reached a heightened level, he would propose marketing methods such as buying VCD and giving long rainbow TVs, as well as a series of operations such as the old-for-new trade-in and home appliances going to the countryside, which could develop many markets.

Not to mention Africa, South America or something.

There is still cooperation with countries such as Argentina.

The Argentine government is already negotiating with Changhong, hoping to establish a color TV production factory in Argentina in joint venture with Changhong.

If nothing goes wrong, Donsania may also build a factory.

These are all prepared for the subsequent market of vcd.

The key is that the current battle with international giants has become increasingly fierce from the beginning.

There have been three manufacturers in China that want to produce VCD. The scale is still large, but there is no technical strength.

Xie Kai couldn't explain it to everyone in a comprehensive way.
To be continued...