"All of this is for making money. Everyone should be clear that in your four companies, we have invested more than 1.6 billion yuan in total. If it is for the sake of losses, we might as well give benefits to the employees of the unit for the 1.6 billion yuan!" Wang Guilin also knew that at this time, it is useless to say anything else.

All the products are produced and stored there.

Regret is useless.

"Director Wang, didn't you say that you had a meeting?" Zhang Ruimin saw that the atmosphere was wrong and wanted to start arguing, so he quickly changed the topic.

At this time, everyone should listen to what to do, instead of complaining about anything.

Once you make a choice, you should bear the consequences of making a choice and you should consider it before.

"Yes, Director Wang, let's talk about what we are going to do next step of work." He Xiangjian also asked.

Zhu Dekun wanted to ask, but didn't say anything.

He was unsure whether the Little Swan washing machine could be sold and whether it could recover the investment.

He had no courage to do these tricks from Hongqi Machinery Factory. After taking the little swan into his pocket, he had poached people from traditional washing machine factories with single and double tubes such as white orchids, daffodils, goldfish, etc., and all of them were enriched into the little swan. In just a few months, they had changed from a fully automatic washing machine manufacturer that had just been digested and could barely produce qualified washing machines to a washing machine company that could produce all kinds of washing machines from semi-automatic to fully automatic.

The production plant has expanded from a scale of only more than 1,000 people to more than 2,000 people...

Otherwise, even if the little swan is running at full speed, it will not be possible to produce so many in a short time.

If they can't understand the above requirements, they can only obey.

Anyway, it is no longer the same as before when we digested technology without funds to produce, and there is no funds to improve technology. We will improve and develop new technologies in the introduced technology, and even wages cannot be paid.

It's really bankrupt, is it possible for any unit to be responsible?

What's more, this responsible unit is not as poor as the Xicheng City Government. Isn't it even the supervisor unit who doesn't lend a loan to the bank when he says hello to the bank?

"Our next work is mainly in two aspects. First, logistics. Currently, the inventory of 15 Gome stores is insufficient, and most of the goods are in the warehouses of various production units; second, the new stage of expansion of production. Before, we were training new employees and building production capacity. The production capacity we need after the New Year will exceed our imagination. Especially Changhong Color TV, in the new year, I hope the production capacity will be expanded to 3 million units!" Xie Kai said.

At present, the domestic color TV production capacity is about 20 million units.

In the next few years, this will be the same in domestic color TV sales.

The first thing to do is to let those companies that are preparing to introduce production lines lose their minds and then fight with other color TV manufacturers.

If resources are not effectively integrated, it will still be a mess. Once China joins WTO, foreign brands will pour in. Not to mention European and American brands, but only Japanese and Korean brands, they will squeeze out the living space of Chinese brands.

Samsung's development is largely due to its huge sales volume in the Chinese market.

"Also production? There is so much inventory backlog. If we do, we will go bankrupt." Zhao Changhong jumped up immediately.

Zheng Yucheng and Wang Guilin and the others were not easy to refute. Xie Kai, a young man, was messing around with this matter, how could he not become popular?

Even Ni Runfeng, who is a good-tempered person, also looked gloomy: "Continue to produce? Now we still owe hundreds of millions of yuan. With the bank loan, the bank will not borrow more than 200 million yuan. The material suppliers also refuse to provide raw materials before the payment is settled. Do you tell us how to produce it?"

Changhong's life was the most prosperous because the people from Hongqi Machinery Factory came.

Now it is still allowed to produce, but it cannot be sold out and the warehouse cannot be piled up.

"Yes, we squeezed a lot of compressors in our hands..."

"We also owe a lot of money to the bank..."

The heads of several other factories made such a statement.

It’s not that they don’t want to produce more, at least they have to be able to sell.

What should I do if I blindly expand production capacity and blindly produce it, and in the end everything is placed in the warehouse and cannot be sold?

"Everyone, don't worry. Let me hear what Xie Kai said." Wang Guilin just frowned and looked at Xie Kai.

No objection was raised at this time.

From the beginning to now, they have bet on Xie Kai several times, especially the 200 aircraft engines introduced from the Soviet Union. Everyone thought it had been smashed, but the result is not enough now. The Soviet Union banned exports to China.

Although the bet this time was large, it seemed that the inventory was serious and the backlog was much, but it was because it was not put into the market.

If it is put into the market, it can be cleaned up in a few months at most.

Now, there is no need to worry about selling goods when you have them.

What's more, companies such as Changhong, in addition to hoarding products, are also shipped to the market, and are shipped according to the original scale, otherwise they will not be able to bear the inventory of more than 500,000 units.

"I know everyone's concerns. Everyone knows the market situation. Except for Little Swan who became famous last year for its poor quality, there is no problem with everything else... It was indeed a good opportunity to ship the goods before the New Year. But we invested 10 million in advertising!" Xie Kai said calmly.

Everyone was shocked.

10 million advertising investment!

No manufacturer in China can have such crazy investment.

"Comrade Xie Kai, advertising is useless. We have tried it before..." Zhu Dekun looked at Xie Kai, his face full of bitterness. "The little swan could not be sold before, and we also published advertisements in the newspaper, but it was useless..."

In 1988, in order to sell the washing machine, Little Swan, the big boss, proposed the concept of full-staff sales at the factory staff meeting, and selected twenty young people from the factory to sell them to local markets for sales. These sales personnel used all the means, which was useless.

"You are newspaper advertisements that are published, right? What's the use of newspaper advertisements? Text introduction, even if all functions are introduced, what's the use?" Xie Kai looked down on Little Swan's advertisements.

He looked down on any advertisement in this era.

Compared with Chinese people who have experienced decades of bombardment of advertising, these days, there are basically no excellent planning plans for advertising.

"Is this ten million a hit on TV commercials?" Zhang Ruimin asked in surprise.

"Yes, if the time is counted in TV advertising, the time is not long." Xie Kai said.

spendthrift!

There was only one thought in everyone's mind.

Ten million, how much does it cost to share it?

An ordinary worker can hire 10,000 people to work for a year.

Zheng Yu took a breath in Chengdu.

Xie Kai is a bit of a waste of money.

"This matter is operated by President Liao. You can ask President Liao to introduce the specific situation to everyone, so that everyone will feel at ease." Xie Kai said.

Liao Zhuolin's sense of presence has always been low.

From the beginning to now, he has hardly spoken.

Once Gome Electrical Appliances gain a reputation, it will expand rapidly in the next step.

The site selection work of new stores has been underway. Gome Electrical Appliances will open flagship stores in major provincial capitals across the country.

"This ten million advertising fee includes the advertisements reported at the first five seconds of the first five seconds of the "News Broadcast" in a year. This advertisement, Changhong TV accounts for one-third, and appears once every two days; the little swan is also, appear once every two days; the rest of the time will be carried by Haier refrigerators and Midea air conditioners..." Liao Zhuolin introduced.

The current advertisements for the most viewing show in China!

Even if it only takes five seconds, it will be remembered by everyone in a year.

Especially in 1982, the state stipulated that major current affairs news was first broadcast in the "News Broadcast", which established the important position of this news program as an official news release channel.

This is the highest-rated program in China, or even the world. There are no other reasons, and there are many Chinese people.

Neither Haier nor Midea have any opinions on such advertising allocation plans.

"And, this money is not paid by us, nor by various companies. Gome pays this money." Liao Zhuolin's words even more dispelled everyone's concerns, just don't pay the money.

"After planning for so long, we have been keeping it secret, we just want to catch the entire industry off guard. These five seconds of advertising are not enough. The reason why we chose February 7, that is, the first day of the Lunar New Year, is to wait for the "Spring Festival Gala" on New Year's Eve." Liao Zhuolin did not introduce the specific arrangements for the promotion of the Spring Festival Gala.

When Xie Kai gave this plan, he was shocked by Liao Zhuolin, who had always thought he was strong in his psychological quality.

In the end, I didn't expect that after giving enough advertising fees, I was agreed.

In this era of lack of entertainment, how many families would stay in front of the TV to watch the Spring Festival Gala on New Year’s Eve?

In the countryside, even people from a village would watch this program regardless of the snow and ice.

The advertisements before the Spring Festival Gala are nothing. What’s even more crazy is that Xie Kai implanted the advertisements into the Spring Festival Gala program, and it would not have any impact on the program at all!

Everyone wanted Liao Zhuolin to reveal how he arranged it, but he was very nervous and did not reveal anything at all.

"Everyone, starting this year, we will change the sales model of the entire country! Everyone is the time for us to harvest the New Year!" Xie Kai said with a smile when he saw that everyone was not as boycotted as before.

This year's Spring Festival will change the pattern of the domestic color TV industry.

The battle of color TV prices will not wait until a large amount of foreign exchange is wasted in 1996 and a large amount of imported production lines are idle before starting.

This was a full 7 years ahead of schedule!

By then, Changhong will not have so many competitors anymore.

"It is ready to integrate other color TV manufacturers with insufficient strength and acquire the funds for their production lines! Remember, Changhong must expand its production capacity to 3 million units this year, and the lowest next year is 5 million units..." Zheng Yucheng waved his fists excitedly.

This is just like when the United Nations forces led by the US imperialists were about to fight on the Korean battlefield.
Chapter completed!