1830 Blind Investing - Director Zheng's Investment Theory(1/2)
As time goes by, even though CCTV has advertisements every day, people's enthusiasm for vcd has faded a lot.
I see advertisements every day, but I don’t see anything at all.
There are samples in Gome store, but so what?
There is nothing useful at all.
Many people are counting on buying something good at home during the Chinese New Year. The family can not only sit together to watch movies, but also show their financial resources like relatives and friends. That is so shameful?
However, Guoguang has been delayed in shipping the goods, and Gome is scolded by customers every day, which is still useless.
Customers who booked in advance still didn’t get the product after a month, and many people have started looking for Gome to return the product.
Gome did not refuse in this regard at all. If anyone is booked, no one will object. If you refund the money, you will give the customers apologies for no reason.
"Mr. Xie, how long will it take to wait? If you wait any longer, Gome's reputation will be seriously affected." Huang Guangyu couldn't stand it.
These days, I have been staying outside Xie Kai's office almost every day.
During the Chinese New Year, Gome should have had the best performance, but this year, all staff members are constantly being scolded, which even affected the sales of other home appliances.
During those days, Xie Kai accompanied his wife and son, and many friends to pay New Year's greetings, but they were not easy to show up.
Just after the New Year, as soon as Moqi left, they came to the door.
Not only Huang Guangyu, but also Jiang Wanmeng.
The Guoguang VCD production factory has been starting production all the time. Although there are only 2,000 units a day, the number is really considerable.
"Yes, Mr. Xie, if you continue like this, the warehouse will not be piled up." Jiang Wanmeng complained, "There are only 60,000 units per month. Although the supporting facilities are all affiliated with Hongqi Group or surrounding supporting enterprises, it is not a big deal to delay the payment for the goods for a long time."
Jiang Wanmeng spoke more tactfully.
Other units originally did not collect accounts for Hongqi Group's sake.
Even if the internal units of Hongqi Group have too many debts, their development will be affected.
If you continue, other units will no longer stop supplying.
Even Guoguang is a subsidiary of Hongqi Group.
Each subsidiary is independently accounted for.
"Have the cost been reduced?" Xie Kaixian asked Jiang Wanmeng.
The latter nodded, "It has been reduced to about 83 per unit. With such a large output, it would be unreasonable if it does not decrease."
But what's the use of this?
"If the price is reduced from the beginning, the reservation customer will definitely feel uncomfortable..." This is what Huang Guangyu is most worried about.
Therefore, even without Xie Kai's instructions, the reservation customer will refund the money if he requests a refund.
"Wait a little longer..." Xie Kai was still very determined.
No matter how the two complained, he did not agree to start increasing publicity and investing goods into the market now.
The two of them had to leave with a dejected look.
In Huadu, a certain industrial park, a large number of factories are under construction, and some factories have been built.
However, a newly built factory building quietly changed its owner.
The brand of Qianke Technology Co., Ltd. quietly hung up.
The boss is from Xiangjiang who invested here, and the technicians are all from Xiangjiang and island countries, and even Wanwan.
It is said that this is a vcd that is ready to be produced in the production market, which only sounds sound but is not visible.
In Shenzhen Stock Exchange, there is also a VCD manufacturer called Jiejiegao that has quietly installed the production line. This speed is absolutely amazing.
These factories have been contacted by relevant personnel from Guoguang's supply factory.
Originally, all this was very normal.
In China these days, there are not a thousand factories built every day, and there are eight hundred factories.
No one pays attention to these.
"I just started to install the production line? Are they just waiting for our products?" Xie Kai smiled, "These investments are not small, right?"
"It's not too much, usually only 10 or 20 million." Zheng Yucheng and Wang Guilin are in Shenzhen most of the time now, just to find small and medium-sized private enterprises with investment value. "The boss of Qianke, Huang Chunsheng, also asked us for investment. When we ask them about the research and development situation, what are the technologies you know?..."
Shortly after New Year's Day, the old man went on a southern tour and delivered a speech on the southern tour, which made many private entrepreneurs excited.
Before, they had been worried about changes in policies, so they were very careful in their development.
The speech in the Southern Tour gave these private entrepreneurs a reassurance, which made them start to seek funds to expand production scale.
It just so happened that two gods of wealth who specialize in private small and medium-sized enterprises appeared at this time, which made Zheng Yucheng and Wang Guilin the most popular people in the entire south.
Moreover, these two people don’t seem to regard money as money at all. As long as they like it, they will spend money.
Don't have absolute control.
It is even guaranteed that equity will not be diluted through capital increase and other means.
How could these newly established companies not seek funding from them?
"That's right." Xie Kai breathed a long breath.
Unexpectedly, those competitors were moving so quickly.
"Actually, this is expected. Originally, those factories were built by several companies in China to invest in TV and other production lines..." Zheng Yucheng smiled sinisterly, "I have greeted the supporting units and asked them to ask these companies to give money first before accepting orders."
"You're a little too much." Xie Kai really never thought Zheng Yucheng would do this.
In fact, this is fine, and it will save a lot of trouble in the future.
Bankruptcy is destined for those factories.
"If someone stares at them, the channel must be controlled well. If we want to win this war, the channel is the key. Although technology and other things are very important..." Xie Kai completely breathed a sigh of relief.
Zheng Yucheng seemed to have nothing to do with him.
"I think your investment is a little small, so why don't you invest more? Let's build more company shares? As long as there is a prospect, invest..." Zheng Yucheng's request caught Xie Kai off guard.
The old man didn't even look forward to this before.
Now he actually asked Xie Kai to increase his investment funds.
You know, that's a billion dollars.
It is equivalent to RMB 500 million.
"Don't invest in any company. Those factories that have no technical strength and core competitiveness are just short-lived and cannot keep up with the development of the market." Xie Kai could not continue to increase his capital.
Some companies cannot survive for a few years.
He never thought that every company he invested in would develop rapidly and eventually bring him huge returns.
With his financial support, private enterprises in China that cannot develop rapidly due to funding problems can develop faster, and provide supporting units under Hongqi Group.
"Don't worry, we won't do anything randomly. We are recruiting people everywhere internationally. Even if the salary we give is high enough, not many foreigners are willing to come. However, there are many people coming from Xiangjiang..." Zheng Yucheng felt a little guilty.
Wang Guilin is fine, and he will study investment carefully.
He is different. As long as he likes it or is happy, he will spend money.
Anyway, he doesn't feel heartbroken when he spends Xie Kai's money.
He has to worry about any project he is working on at the base, and many projects will be restricted.
However, there are no problems with current investments.
"Are you sure?" Xie Kai looked at the old guy with disbelief on his face, "Uncle Wang told me before that both of you have separate investments and management, so they are also separate. It is said that they have made a bet?"
Xie Kai didn't know about the old guy's madness.
Even at the base, this old guy is like Xie Kai, who always wants to start a project.
At the base, Xie Kai set up a strategic planning team later, and then introduced military representatives and even the supervision team of the State-owned Assets Supervision and Administration Commission. It was not so easy for Zheng Yucheng to do a project.
Investing with Xie Kai’s money will not be restricted.
"What's that? You said at the beginning that most of the losses are fine. As long as there are a few companies, they will make a profit. Besides, most of the investments I invest in are high-tech companies affiliated to our Hongqi Group... These companies are not large in size, and if you invest 300,000 or 500,000, you can get about half of the equity. Even half of the losses are not a problem." Zheng Yucheng's old face turned red and explained with his neck.
Xie Kai rolled his eyes directly.
Compared to Wang Guilin, Zheng Yucheng is just a fool.
Wang Guilin is very mature and goes from scratch. Any investment will fully understand all the situation of a company and find professional people to evaluate the market prospects.
This way, the speed is much slower.
Since they started operating, Wang Guilin has invested in only 17 companies, with a total investment of 63 million.
Zheng Yucheng is better. He doesn’t invest in those larger ones. He looks for small companies in all aspects. The scale of investment companies has reached 227, and the total investment is only about 87 million.
Xie Kai is not omnipotent, and many companies have never heard of it.
Therefore, he agreed with Zheng Yucheng's crazy operation mode, casting a wide net, and at that time, it would be enough to just have a few big fish in the net.
"Can you care?" Xie Kai asked Zheng Yucheng.
To be continued...