1132 Make a fortune, first invest 10 billion in core machines
“How long will it take to get the TV after paying the money?”
Someone in the crowd asked.
If the time is not long, you can wait, but if the time is too long, it won’t work.
What if they pay the money and ask them to wait for a year?
"Twenty days!" Liao Zhuolin quickly estimated the time in his mind.
After waiting for more than half a month, a color TV can save 70 or 80 or even hundreds of dollars, and everyone knows it.
Why have to buy it today?
On the one hand, it is because banks can get money today, and on the other hand, it is because they are afraid of price increases. The prices of color TVs have been rising in recent years, and it is rare to have cheap stores like Gome Electrical Appliances.
A 24-inch color TV, which is seven or eight hundred or even thousands cheaper than the others!
Most of the salary is over a year, who can’t settle the accounts?
"What if I haven't got it in half a month?" Some people naturally didn't believe it.
Money is in their own hands, and they are God.
When the money is given, what the other party says, you have to do what you want to refund the money? Don’t think about it!
These days, consumers are a vulnerable group.
"If we don't get the goods for half a month, we will refund 5% of the purchase fee every night as compensation for everyone!" When Liao Zhuolin held the speaker and said this, Huang Guangyu next to him kept pulling the corner of his clothes.
If this is true, the market will be too crazy and they will have to lose their lives.
Manufacturers will not pay for their sales strategies.
Liao Zhuolin ignored him and said, "After booking, if we have not delivered it for 40 days, we will give you a free color TV!"
No one doubted what Liao Zhuolin said.
People in China believe in advertising on CCTV these days. What is CCTV? That is the official media of the country!
Everyone understands national policies through CCTV.
Huang Guangyu really wanted to remind Liao Zhuolin that Changhong's output has not increased. Once it exceeds the production capacity of the production plant, it will be very dangerous, and the entire Gome Electrical Appliances will go bankrupt.
You should know that this reservation plan is not only for a store like Zhushikou, but also for a nationwide range!
"Of course, we must also consider the production capacity of the production plant. Once the scheduled quantity exceeds the factory's production capacity, we will definitely suspend acceptance of the reservation..." Everyone can understand Liao Zhuolin's words.
The crowd became quiet, some were worried, some were dissatisfied, some were entangled, and some were excited.
What I am worried about is that the color TV will drop again by then, and the other party will definitely not refund the money.
Dissatisfied, he wanted to get the color TV now.
The entangled people are undecided, not knowing whether they are left in their hands and waiting for the goods to buy them when they have the goods, or whether they will give them money first to wait for them to deliver the goods to their door.
What I was excited about was looking forward to the fact that Gome Electrical Appliances would not be delivered at that time, so that they would be in vain for a TV.
"This plan will be implemented in 15 Gome stores at the same time. We will submit it to relevant departments for review tomorrow and notarize the plan. The plan will be published in the newspaper tomorrow... a deposit will be submitted to the bank..."
The original pre-sale plan has to wait until the market sales situation is determined.
But now, because the market is booming, it has to be made in advance.
The pre-sale plan and various risks have been analyzed before by Liao Zhuolin and others to ensure that there will be no big mistakes, and to completely break the reputation of Gome Electrical Appliances from the beginning.
"I just believe you once! I can't get the TV now..."
Finally, someone in the crowd made a decision.
With the first person to eat crabs, more people will naturally stand up.
Of course, not everyone is willing to pay the money first and then get the product...
15 stores have announced pre-sale plans and policies almost at the same time.
The situation in other stores is better, the sales are booming, and the inventory is mobilized, so it is announced before the sale is finished, and there is no trouble.
They give customers a choice and can continue to buy today, but the price will not be cheap; if you get the goods twenty days later, it will be seventy or eighty or even hundreds of dollars cheaper.
"The statistics have not been released yet?" Xie Kai came back from the hospital and it was already past twelve o'clock.
In the office, Zheng Yucheng and Zhu Dekun’s faces were not very good-looking, obviously, they were upset.
"What's wrong?" Xie Kai asked.
"One hundred thousand color TVs and sixty thousand washing machines are sold out. I just communicated with the railway transportation department, but they did not agree to urgently transport the color TVs and refrigerators for us..." Zheng Yucheng said, and then began to tell Xie Kai about the details.
When Zheng Yucheng and the others were upset, more people were upset.
The conference room of the Shanghai Stock Exchange Venus Color TV headquarters was still brightly lit even at 12 a.m., and the senior managers were covered in sadness and smoked constantly. The conference room was filled with smoke.
"Preliminary statistics, today, the sales volume of five Gome Electrical Appliances and color TVs in the Shanghai Stock Exchange should exceed 50,000 units..." Xu Zhihua saw that everyone was silent and spoke, "We must take countermeasures, otherwise, our local market will be taken away by them. All the same models are at least 10% cheaper than our prices!"
A few days ago, they breathed a sigh of relief. Although Gome Electrical Appliances' sales were not bad, they did not feel any sense of crisis.
Who knew that such a hot scene would appear on the first day after the New Year holiday.
No one can calm down.
"Should we communicate with the seller?" someone asked.
"Our color TVs have always been in short supply, and price reduction is definitely not the best solution!" Many people know what Xu Zhihua meant.
The output has not increased, and the annual output is only 300,000 units.
This is still considered that it has not been fully put into production.
Price reduction will definitely not have strong competitiveness if the scale is not large enough.
"Maybe we can talk to Gome and let our color TV enter Gome?" One person tentatively raised it.
Changhonghuo, on the one hand, is because of advertisements, and on the other hand, it is the popularity of Gome.
Venus can also use Gome’s popularity to increase sales and turn Gome into their agents. Such agents are much stronger than previous agents.
"They haven't asked us before, will they agree? Will Changhong agree?"
"This method is good. We can make preparations. We will first call the dealer in charge for a meeting, and at the same time we will also send someone to talk to Gome people to see what conditions they need to enter Gome Electrical Appliances..." Xu Zhihua quickly made a decision.
If Venus Color TV enters Gome, they can even continue to expand their production scale.
What I was worried about was not only the Venus Color TV, but also the Peony TV Factory. No one could understand Zhang Jie's current mood.
Although the capital city is large, the message transmission is very fast. Moreover, the five stores of Gome Electrical Appliances are arranged throughout the city, which makes it easier for people to see Gome's popularity.
I didn't want to pay attention to it, but I had to pay attention to it.
The people from the Peony Factory are also holding a meeting. The theme of the meeting is how to solve the pressure brought by the Changhong in front of you.
Price reduction?
That is impossible to reduce the price, and it is impossible to reduce the price in your life.
advertising?
Maybe it is definitely not now.
The meeting was held for a night, but no one offered constructive comments.
Cooperate with Gome?
That's impossible. Dealers like Gome cannot compare with cooperatives and local department stores that can sell Peony TVs to any city in the country.
"Convene a meeting with dealers and find ways to solve these problems. Changhong's output is not large at all, we must increase the output as soon as possible..." In the end, Zhang Jie made a decision.
Peony Color TV has the largest production volume in the country, but it cannot supply market demand.
He believes that the reputation of the Peony Factory can bring enough sales. As long as the supply is sufficient, it will steal Changhong's large number of orders.
The Panda Factory has not received any news yet that the city they are in does not have Gome Electrical Appliances.
Not only are manufacturers in the color TV industry worried, but also other refrigerator manufacturers and washing machine manufacturers are even more worried.
The little swan, who only got the most dissatisfied product last year, had such a bad reputation, but he sold tens of thousands of units in a city in a day. Who can survive in the long run?
This is destined to be a sleepless night.
Xie Kai looked at Zheng Yucheng, why are their thinking so rigid?
"Rail transportation is not good, so it can be transported on the road and air transportation. First, cash out the various electrical appliances in your hand. In this way, after these few days, the market demand will not be so large in the future." Xie Kai said.
"Cost..." Zheng Yucheng looked at Xie Kai. This kid was not in charge of the family and didn't know that the cost of food, food, oil and salt was expensive.
"It's not expensive to go anywhere. And it's impossible to always be air freight, right? Air freight is just a supplementary means..." Xie Kai said his thoughts.
It was not until 4 a.m. that the sales statistics for the first day came out.
"The five stores in the capital have all sold out 100,000 color TVs in stock, and the number of reservations is 47,321; the Little Swan washing machines, and the number of inventory is 60,000, and the number of reservations is 32,356..."
"All 60,000 color TVs in the Shanghai Stock Exchange were sold short, with 27,934 units in the scheduled number..."
"Today, a total of 210,000 color TVs, 98,003 washing machines, 34,213 refrigerators, and 8,375 air conditioners... The total sales were 473.212,763 yuan, and the predetermined amount was more than 80 million..." Liao Zhuolin's voice trembled when he reported the data.
This is exciting.
"Huahuhu..." Everyone applauded excitedly.
Zheng Yucheng jumped up even more excitedly.
Although the sales in the south are not as high as the capital, the total amount is far beyond their imagination.
"Now funds are no longer a problem. I will notify all factories immediately to work in three shifts and do their best to produce..." Zheng Yucheng immediately made the decision.
Xie Kai asked all factories to produce before the New Year, but Changhong refused because he had hoarded 500,000 color TVs...
In just one day, almost half of the inventory was sold, which was enough.
"Tomorrow, tomorrow morning, we will go to Minister Shen and tell him that we are preparing to invest 10 billion in the early stage!" After coming down, Zheng Yucheng said to Xie Kai excitedly.
One hundred billion is not enough?
Chapter completed!