Seeing these advertisements, Ni Runfeng and others were indeed grateful.

If they had not agreed to 404's investment and asked 404 to cooperate with other manufacturers, now they would definitely not be happy.

Everyone understands the power that such advertising forms can produce.

Especially at this time, almost every TV in the country is broadcasting CCTV at this time. The reason is that the Spring Festival Gala that has been held for several consecutive sessions has become increasingly powerful.

People who have nothing to do during the Chinese New Year, or even those who don’t usually watch TV, will sit in front of the TV after their free time during the Chinese New Year.

How many people remember this kind of advertisement?

"Mom, nothing is more important than your health!"

Since ancient times, China has emphasized the word filial piety, and filial piety is the first priority in everything, which is the most excellent traditional virtue of the entire Chinese nation.

Although this is an advertisement, it captures everyone's hearts.

Compared to mothers, when the lover is cold, he uses his hands to wash clothes in the biting cold water, uses some electricity bills and some water, what is it?

Especially some young couples, women are young, but their hands are covered with scars because they are soaked in cold water when it is cold, and they feel uncomfortable all winter...

Whether it was my son or husband, after watching this short video, they began to think about buying a washing machine.

If you don’t have money to buy a fully automatic one, then buy a double-tube; if you can’t afford a double-tube? If you still have a single-tube, you will work slowly at most, at least you don’t have to be harmed by cold water again...

"Aren't we making money just to live a better life?"

These words are the truest thoughts in the hearts of all Chinese people.

It's also the simplest idea.

Chinese people have always saved money after making money, and there is a big gap between consumption concepts and foreign countries.

This is also a virtue.

But for manufacturers, this is not possible. Otherwise, who will sell the product to? Everyone saves the money.

Xu Zhihua, the director of the Jinxing Color TV Factory in front of the TV, looked at the advertisement and fell into deep thought.

They were the first company in China to introduce color TV production lines. Color TV has not expanded to the national market due to production. Now, Changhong has entered the Shanghai Stock Exchange.

Once the situation is not changed, the leading position of Venus Color TV in the Shanghai Stock Exchange will be affected.

"What are you doing? It's the New Year!"

"Have a meeting!" Xu Zhihua said calmly, "Changhong's plan this time is quite large, and the advertising costs invested are not small!"

"Isn't it just an advertisement?" His wife frowned and said, "It's because they sell poorly. You Venus Color TV does not advertise, and countless people can only buy it with their connections!"

"This situation will probably not happen in the future." Xu Zhihua sighed, put on his clothes, and said to his wife, "If I don't come back tonight, you can go to bed first and don't wait for me."

"As for it?" his wife complained.

In the end, there was no stop.

Xu Zhihua has a very strong market insight, otherwise, Venus Color TV would not have lived a very prosperous life like it is now. Venus Color TV has always been on the high-quality route. When the market supply was insufficient, market customers had no choice, either adding more prices or waiting.

The dealer has the final say on how much the price is increased.

Judging from the situation that has been revealed in front of you, Changhong Color TV no longer relies on dealers to sell, but establishes its own sales channels.

Any color TV in China is in short supply. Changhong not only does not increase the price, but also offers discounts!

The color TV market is about to change.

Compared with the rapid response of the head of Venus Color TV to convene a meeting of leading cadres in the factory on New Year's Eve to discuss countermeasures, the head of Peony Factory, which occupies almost half of the market share in the domestic TV market, also saw this advertisement.

But, it is not taken so seriously.

"Changhong is desperate now? He doesn't spend his energy on quality, but spends a lot of money to advertise!" The director of the Peony TV Factory looked at Changhong's advertisement and couldn't help but shake his head.

Since taking office in 1986, Zhang Jie, the new factory manager, first visited the Panda TV Factory, Jingu Radio Factory, and Jinxing TV Factory, which are key domestic TV production enterprises.

Especially at Panda TV Factory, he was deeply shocked, which was the gold medal in the National Quality Management Award, and other key enterprises have also entered the ranks of pre-evaluation companies for the Quality Management Award.

Only the Peony TV Factory, which accounts for nearly half of the market share, does not even have a municipal quality management award or a ministerial management award from the Ministry of Electronics Industry...

Therefore, the quality of the Peony Factory is now strictly controlled.

In 1986, the relevant departments obtained a batch of color tubes, which were 10 US dollars cheaper than the market price; and it happened that the supply of color tubes in the Peony TV factory had a shortage, and the company was facing a shortage. Because the quality of these color tubes was not good, Zhang Jie, the newly appointed factory director, did not follow the suggestions of his subordinate cadres, "the output is so large, but a batch of quality does not meet the standards, first solve the urgent needs of production" and eventually refused.

This also led to a decrease in the production of Peony Color TVs for a period of time.

"The reputation of a company needs to be guaranteed by quality! The reputation of consumers is the foundation of corporate development!" Zhang Jie disagreed with Changhong's advertisements on CCTV.

Because Peony TV was the first to introduce leading domestic production lines from technologically advanced countries such as Japan and Germany, the product types are complete from black and white TVs to color TVs, and the production scale is also the largest in China. Therefore, it has gained more than half of the market share since the era of ticket supply and has become the absolute leader. Even now, it has not been shaken.

Peony brand TV is almost well-known.

Many people cannot buy money without tickets. Even if they have tickets, some shortages must be added to the money.

Because of such a hot sales market, the leaders of Peony Factory did not pay attention to these things, but just focused on quality. Even in the 1990s, when Changhong launched a price war, other manufacturers followed suit, but Peony did not lower the price for a long time.

Moreover, Zhang Jie deeply realized from the beginning that although the domestic economy has grown a lot, it is still far behind Europe and the United States, and his income is not high. A color TV that requires a year-on-year salary or even more is a high-end consumer product that meets consumers directly. Quality means credibility and the future of the company.

He also knew that the quality of domestic backbone production plants these days is not bad, and no one is willing to smash their own signature.

Even if everyone is working at full capacity to produce, they cannot fully meet the market demand, so naturally no one is willing to spend money to advertise.

If you have that money, it’s better to add production lines.

Chinese companies these days do not know much about the market, nor do they know that good wine is afraid of deep alleys. The original good wine is not afraid of deep alleys, most of the time, it is not very practical.

If Xie Kai had not appeared, the price war in the color TV industry would not have appeared so early.

The color TV industry is just beginning to start now.

Since 1985, the Chinese TV market has begun to upgrade from black and white TV to color TV. By 1993, there were basically few black and white TVs in the market.

There is huge market potential here.

What Xie Kai wants is to quickly integrate the domestic color TV industry, build domestic brands, gain a larger market share, and thus bring greater profits, using this profit to support the research and development of 404's military projects...

"Ding..." The phone rang, and Zhang Jie answered the phone.

"Director, according to the news we have received, Changhong Color TV is preparing to reduce its price by 8% to 15%.

It was the call from the head of the supply and marketing department, and they were a little anxious.

There are five stores in the capital, and even if the scale is not large, this will have a significant impact on them.

"Don't worry, if they put this money into production and focus on quality, we may have to worry. Changhong's quality is not as good as ours, and they have not even entered the pre-evaluation ranks of quality management awards! If the quality is not good, it depends on price reduction. Can this work?" Zhang Jie shook his head and said, "What's more, they are only opening business for promotions these days. Which dealer is unwilling to make more money?"

Not to mention him, even most people don’t think so.

In the past few years, although the color TV industry has introduced many production lines, many of them have not been fully completed and put into production, and even many of them have been put into production, they are only conducting trial production. After all, when the production lines were introduced at the beginning, many units did not have the production experience in this area, and they had to debug the production lines and digest technology...

The market is still in short supply.

What's more, Gome Electrical Appliances is in order to gain popularity. It is estimated that dealers have reduced their profits and it is impossible for them to continue doing this.

The market competition among dealers has nothing to do with manufacturers.

Who is not an agent?

Xie Kai is a weirdo. When he had products without worrying about selling, he actually started advertising, and even increased the advertising costs and content at the beginning.

There are not many domestic competitors for air conditioners and refrigerators.

Suning Appliances, which has always been a life-and-death Suning Appliances, has not yet been Chen Li, so the effect of this advertisement can be imagined.

Only the leaders of the superior competent department know about Hongqi Machinery Factory's investment in Changhong and other electrical appliance manufacturers.

It has always been kept confidential.

Nowadays, everyone looks down on other companies' products and thinks that what they produce is the best.

Big manufacturers such as Peony, Panda, and Venus are too lazy to inquire about their opponents, and they all want to expand their production...

"Mr. Liao, did you design it?" Zhu Dekun, who had not returned to celebrate the New Year and wanted to wait to see the sales of Little Swan washing machines, and Liao Zhuolin and others were drinking and watching TV in the Gome main store at Zhushikou.

Such a method completely subverted his perception of advertising.

Even the Huang brothers looked at Liao Zhuolin, which really opened their eyes. It was just the hardships of working outside the country and the crowded way home made them feel the same. The brothers watched the short videos and even discussed waiting for the busy few days to get home to put all these on for their mother and two sisters!

I can be transferred to be the general manager, but I still have a few tricks.

Liao Zhuolin sighed, "I don't have that ability! It's all Xie Kai's idea."
Chapter completed!