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1113 Let the people who buy color TVs all over the country have a bad New Year

"Director Zheng, why don't you wait?" Zhao Changhong reminded Zheng Yucheng, "With a stock of 500,000 units, the entire factory cannot celebrate the New Year this year..."

Changhong's pressure is the greatest.

In order to start this war, they built up 500,000 color TVs. The total cost of all color TVs exceeded 600 million, and they threw all the 500 million invested in 404 into it, and even owed more than 100 million in the goods.

Although Hongqi Machinery Factory had promised that 500 million yuan was not enough, an additional $500 million investment was added.

Before the Chinese New Year, everyone purchased New Year's goods, and many color TV companies made a lot of money, and all Changhong's funds were invested in the hoarding products.

The 15 Gome Electrical Appliances stores are still full of products. Any store has not even hung the signs outside.

Everything is in the confidentiality stage.

"Mr. Liao, everyone knows that before the New Year, the time for sales is the best, but we are now holding on to the goods..." Even Ni Runfeng couldn't bear the pressure.

In 1988, Changhong had just completed the joint-stock transformation. Under the leadership of his first chairman and general manager, he suffered huge losses!

All funds are in inventory, and this year, financially, are naturally in a state of loss.

If R&D investment is included, the loss has exceeded 200 million.

This is the first time he has faced losses since he became the director of Changhong Machinery Factory, and it has a huge loss of more than 200 million. None of the hundreds of color TV companies in the country, plus the color TVs imported from abroad, have suffered as much losses as Changhong.

If Changhong invests this batch of color TVs into the market, it will have a minimum net profit of more than 400 million yuan!

He Xiangjian, the CEO of Midea Company, was also silent.

He even regrets why he agreed to the investment of Hongqi Machinery Factory, Midea's Air Conditioner's production capacity has expanded too quickly.

Up to now, more than 100,000 air conditioners are accumulated. Once there is a problem with the planning this time, Midea will have problems. Although, the biggest loss will be borne by the mysterious unit of Hongqi Machinery Factory.

It only entered the air conditioner manufacturing industry in 1985. The compressors were all imported. For the compressors alone, they had to pay hundreds of millions of dollars to produce air conditioners and expand their production capacity. Until now, Midea's production capacity has exceeded 400,000 units per year!

Is there such a big market in China?

Especially Haier, the head of the Daocheng Refrigerator Factory, which was merged with two small collective electrical appliance factories that were on the verge of bankruptcy in 1984, after several years of development, finally turned losses into profits. The cadres and employees of the entire factory, and even the leaders of the government's competent departments, supported investment from Hongqi Machinery Factory at the beginning, with hundreds of millions of dollars and only 40% of the equity.

All of this was ordered because of the crisis. Comrade Zhang Ruimin, who created the Haier brand, listened to the nonsense of Liao Zhuolin and Zheng Yucheng, who were talking about train-runners.

At that time, it spent a lot of foreign exchange to introduce advanced technology and equipment from Germany's Liebherr Company, and produced the first generation of "four-star" refrigerator in Asia. In order to reflect the friendship between China and Germany, Haier's trademarks even took two little boys in China and Germany who only wore underwear as trademarks.

Similarly, the compressor, as a core component, is also imported from Germany, and the technical research has not been completed in China.

Haier has also taken on huge debts due to product backlog.

Before this, Little Swan Company was the most down-and-out of small and medium-sized small and medium-sized units. Although it developed the first fully automatic washing machine in the country in 1978, after this thing was developed, it was built from the beginning to the rotation, and then it could not be sold due to its poor quality and short service life. Little Swan's market share is almost no!

When Zheng Yucheng and Liao Zhuolin were bringing huge sums of money, they happened to meet Little Swan who digested the production technology introduced from Japan in 1987 and could make products, and Little Swan was in great trouble again.

At this time, the God of Wealth came, with a huge amount of 40 million yuan, and bought the little swan in full!

Putting aside the 30 million debt Little Swan leased at Global, Liao Zhuolin directly gave 10 million to the local government of Xicheng City, and promised not only not to move the factory, but also to continue to invest. Not much, the first phase of the project will only be 100 million.

So, the Xicheng City Government wanted to pay for money!

This investment promotion work is done well!

The technology of introducing Panasonic washing machine was originally only $4.11 million, but neither the local government nor the Swan Factory could get foreign exchange. Including the difference and the foreign exchange quota, the difference of $4.11 million actually cost 30 million soft girl coins.

And all the money was borrowed from China Global Leasing Company established by three banks, China, Germany and Japan.

According to the original agreement, Global Leasing Company will get back the technology and equipment. Unless Little Swan has 30 million yuan, the equipment may be dragged away by Global Leasing at any time and the technology will be taken back.

Director Zheng, who was rich and powerful, went there. After the negotiations, he returned the 30 million yuan to Global Leasing without saying a word.

This is the best business done by the entire Global Leasing Company in the country.

Under such circumstances, the local government and the boss Zhu Dekun had no hesitation. According to Zheng Yucheng and others' requirements, they improved technology and improved product quality, accepted supervision from quality managers from Hongqi Machinery Factory, and expanded production capacity and worked hard to produce... This production exceeded 200,000 units...

Therefore, the Little Swan Company is different. The original boss, Director Zhu Dekun, became the subordinate director of Hongqi Machinery Factory, so naturally he would not have any objection.

"Old Zhu, your factory's washing machine is ranked first in the 'most dissatisfied product' in the national consumer city built by the 88 Young Ministry of Works. If you produce so much, you are not afraid of losing all your money?" The atmosphere was too depressing, and no one spoke. Chen Annan asked Zhu Dekun, who was also worried.

Zhu Dekun looked at him and wanted to get angry, but in the end he didn't say anything.

This is a fact!

Little Swan is famous all over the country because its quality is too garbage!

Even for such reasons, the workers in the factory even felt embarrassed and scraped off all the little swans on the work clothes. The reason was no different. The bad washing machines they made became famous nationwide!

When the superiors asked for a crazy production, the cadres and employees in the factory were in conflict at first, and they jointly wrote a letter to make all the refusal to produce. In the end, the big boss Zhu Dekun told the cadres and employees who took the factory as their family that it was his big boss's request...

Everyone in the room is full of heavy thoughts.

People across the country are happily buying New Year goods because of the growth in profits brought by domestic economic development in the past year and preparing for a fat New Year.

In the room in front of me, we should have summarized the gratifying achievements made last year with our cadres and staff, and then looked forward to the huge development that will be achieved in the new year, but now, we are all bleak because of the huge inventory.

With four factories, everyone has a hard time.

This year is impossible to pass.

The Huang brothers didn't even dare to say anything. The big guys sitting in this conference room, except for the leader of Little Swan, were all the big guys they had never seen before.

The leader of the little swan begged them, but they will not meet.

The products are too rubbish and the market does not buy them at all. When put in the store, they take up space.

But at present, they cannot stop Little Swan from occupying a large area in Gome Electrical Appliances' stores.

From a single-tube washing machine that cannot be dried, to a single-tube dryer, to a double-tube washing machine that can be washed and dried, to a fully automatic washing machine...

"Hey, what's wrong?" As soon as Xie Kai stepped into the conference room with one foot, he felt a stagnant atmosphere coming to his face. It was too late to quit.

"It's just right, everyone is waiting for you." Wang Guilin finally spoke.

I didn't say anything before because he didn't know what to say.

If the 1.6 billion investment is wasted, don’t think about getting a core machine.

If the profits brought back do not match the initial expectations, it will also be impossible to build a core machine.

This 1.6 billion is the interest generated by their funds in one year.

"Everyone is worried about inventory?" Xie Kai naturally knew what was going on when he saw everyone's expressions.

Even though I was under great pressure, I smiled.

"There is really no need to worry. Although traditionally speaking, the New Year was the time when everyone had the strongest desire to buy..." Xie Kai said.

"Isn't it? Everyone has made money for a year. During the Chinese New Year, it's great to buy some new appliances for their homes and celebrate the New Year happily. Who spends money on a large scale after the Chinese New Year?" Zhao Changhong said.

It was the first time Zhang Ruimin, He Xiangjian and others saw Xie Kai.

They never expected that this was not done by Zheng Yucheng and the others.

Zhu Dekun was even more complicated. No wonder Zheng Yucheng didn’t listen to it anyway. What is the background of this young man?

More than one billion!

"The tradition of Chinese people is indeed like this. The consumption capacity of the year is the strongest, because every family will summarize their income and surplus this year by the end of the year... and then the surplus will be more expensive home appliances." Xie Kai nodded and recognized Zhao Changhong's words. Seeing Zhao Changhong speaking again, he interrupted him, "Mr. Zhao, I would like to ask you, if you save money with your lover for a year or two, or even several years, you only bought a 24-inch color TV and happily prepare for the New Year. On New Year's Eve, someone suddenly told you that this thing is more expensive than the TV you bought with your relationship and high prices. On the market, the same type of color TV is 10% lower. Can you live this year?"

Zhao Changhong was confused.

Xie Kai actually used himself as an example.

"If Lao Zhao did this, he would probably be blamed for his wife to die that night. What's the New Year?" Chen Annan paid a little attention to Xie Kai's thoughts.

"Aren't you afraid that those who buy color TVs will hate you?"
Chapter completed!
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