In November, promotions for "Zootopia" appeared on the Internet.

Animated movies and TV series are the two pillar industries of Crimson and are well-known among audiences. Therefore, as soon as the news of "Zootopia" came out, it immediately attracted countless attention from the outside world, especially some viewers who have a special liking for animated movies.

I am secretly looking forward to the release of this animated movie.

The company decided to start releasing the film at the end of December.

Strictly speaking, the eighty or ninety days from the end of November to March of the following year are what people often call the Lunar New Year period. However, although December has already entered the Lunar New Year period, because it is the Lunar New Year period

In the beginning, although there are many opponents, the real boss will still appear in January or even February, which is the real Spring Festival. With the level of competition in the Lunar New Year period, it is too risky for "Zootopia" to be released during the Spring Festival.

Therefore, it is relatively more conservative to release the film before the Spring Festival.

This is also related to the fact that animated films are no longer as new as they used to be. There are more and more animated film creation companies in the world. Although the level is not as high as that of Crimson Red, there are so many companies who are producing their works one by one to educate the audience.

Most viewers are no longer so addicted to animated movies.

After all, there is no eternal trend in the world.

Take martial arts, which was once so popular in the past, as an example. Since Luo Yuan came to this world, martial arts has entered a period of weakness. Now, with the development of Luo Yuan and his company, martial arts has almost become a thing of the past.

There are very few martial arts dramas that can still be put on the screen every year, and they even have to rely on remakes of past classics to awaken the audience's feelings in order to gain the few ratings.

Luo Yuan also thought about filming a martial arts drama at that time.

But first of all, the development of martial arts in this world is no worse than in the previous life. There are also martial arts masters on the same level as Jin Yong and Gu Long. Even if Luo Yuan comes up with Mr. Jin's "The Condor Trilogy" or Gu Long's Chu Liuxiang and Lu Xiaofeng, etc.

There is no guarantee of how popular the results will be. Secondly, martial arts has entered a period of weakness. At that time, it was worse than the bad youth dramas on the street. Luo Yuan also had to consider the market demand.

Of course, martial arts movies are cool, but animated movies are not.

Luo Yuan pondered, in fact, martial arts movies cannot be said to be out of date. In the previous life, although martial arts-themed movies and TV series gradually lost their popularity, the emergence of related domestic animations such as "Qin Shi Mingyue" shows that martial arts elements are still widely popular.

, this illustrates a truth, that is, martial arts is not dead, but it needs to be presented in a different way, with a little more new ideas and variables to become a reality.

In this way, the Condor Trilogy and the like are not useless.

Luo Yuan is planning to find time to adapt the plot of Jin Yong Gu Long into an animated film. He can even make an animated film in the future, which can be regarded as allowing martial arts to be presented in another form. However, this project is very large. When will the specific requirements be reached?

, Luo Yuan can’t say for sure...

"You have to watch Crimson for the animated movie."

"Yes, the two animated films introduced from the West before. Although the stories were okay, they always gave me a feeling that they were too fake. It seemed that there were many shortcomings in the pictures. Maybe this was a technical gap?"

"The Crimson animated movie has the best technology."

"I heard that Scarlet's "Zootopia" also had IMAX plus 3D effects. This technology is now used in many movies, but Scarlet seems to be the best at it, so I still

Looking forward to it.”

"..."

Indeed, "Zootopia" has done 3D rendering, and if it is IMAX, it has a certain effect, but the specific effect is definitely not as good as the previous blockbuster "Iron Man" that focused on the viewing effect, because there is still a technical gap, part 2

Animated movies should be able to overcome all difficulties and make the viewing effect of animated movies great.

Don't look at the excitement.

Many movies with IMAX plus 3D effects are actually boasting that in terms of ingredients and real effects, they are almost not as good as "Zootopia". After all, if you want to shoot IMAX with 3D effects, the cost is about the same as that of a normal movie.

Comparison is not a concept, so many movies boast about their top-notch effects and so on. It is nothing more than a gimmick. Only when the audience enters the cinema will they realize, hey, is this IMAX? Are you sure this 3D effect is not kidding me?

Yes.

Some domestic films in the previous life were particularly good at being cunning in this regard. The few shots were indeed magnificent, and the 3D special effects were also very obvious, giving people a sense of grandeur. But if you throw away those three or two shots, the audience would be disappointed.

You will find that this movie is no different from ordinary 2D movies.

This is deception.

After making a few shots of IMAX and 3D, you can sell some high-priced tickets under this banner, and the calculations can be said to be ringing. Of course, there are even more extreme ones than this. Some movies, during the filming

There is only a 2D version, and the 3D effect movies are only made through post-production technology, so the 3D effect is naturally not very good. As for the shooting technology of those 3D movies, it is far behind those famous 3D movies.

I won’t go too far, this is also the reason why “Zootopia” did not use 3D and other technologies to promote it.

Not many similar companies have conquered domestic IMAX technology.

Even if you master a certain technology, you still can't achieve the same effect, or you are reluctant to invest in the cost.

Moreover, nowadays, Crimson's animated movies no longer need to use such gimmicks to attract attention. Whether it is the production lineup or Luo Yuan, the spiritual director. Although Luo Yuan is the nominal director of the film, the person who really contributed the most is Ai Xiao

Ai and Gu Shouwen, but even if Luo Yuan is a mascot, his appeal to the audience is huge, so with these gimmicks, the publicity effect can be achieved. There is no need to emphasize the IMAX and 3D effects of this movie, just mention

Just a few words is enough. Audiences who pursue this effect will naturally spend money to buy more expensive movie tickets.

This is Crimson's confidence.

Movie ticket pre-sales have been opened on Miaoyan Movies. Almost as soon as the channel was opened, movie tickets in many theaters in prosperous areas were sold out. In some less prosperous areas, there were only seven or eight theaters in nearby theaters.

There are always a few people decisively booking tickets for the prime seats in the ninth row.

"The war for the Lunar New Year holiday has begun."

Gu Lang sighed, but what is different from previous years is that this year's crimson's main works in the Lunar New Year season are not movies, but cartoons, one is called "Mickey Mouse and Donald Duck" and the other is called "Tom and Jerry"

!

Yes, these two works are completed.
Chapter completed!