Like "Iron Man", several rivals also did not arrange any screening strategies, but used pre-sales to build momentum for the movie.

Meow eyes this way.

As a loyal partner of Scarlet Red, they arranged a banner recommendation for "Iron Man" and even gave a 10% discount on pre-sale tickets. As a result, the pre-sale here has just begun, and the number that represents the first-day box office has begun.

It keeps rising!

Ten million……

Twenty million...

thirty million……

Forty million……

In just half a day, the pre-sales of "Iron Man" reached over 50 million. After careful calculation, Miaoyan found that the speed of pre-sales exceeding 50 million has broken the previous record. This made them very interested in this game.

I am more confident about the future of the movie, at least the outside world’s expectations for this movie are very scary!

In comparison.

The pre-sale performance of other movies in the same period was obviously not as good as "Iron Man". Therefore, He Zhong's second "Future Soldier" can compete with Luo Yuan in terms of pre-sales. Fortunately, pre-sales can only show the popularity of the movie.

The expectations are high enough and cannot determine the final result. After all, movies still have to rely on quality to win.

online.

in reality.

The promotion of "Iron Man" has officially started. Almost all netizens who follow Marvel and Crimson know the news of the film's Spring Festival release. Gu Lang is obviously not satisfied with this. He wants to make the film's publicity overwhelming.

Screens, ears and eyes were influenced by it, so that those viewers who were originally not interested in the movie finally entered the cinema because of the overwhelming publicity and discussion!

Luo Yuan also supports this idea.

For this reason, the publicity fee he set for "Iron Man" is 200 million. This amount of money is enough for Luo Yuan to make another blockbuster film, but this is only the funds to promote "Iron Man". There is no way, in order to film

Too much money has been invested in producing the finished product, and now we are stuck. We must continue to invest. It would be too sad if the film's performance was unsatisfactory because of poor publicity.

This is pretty good.

In his previous life, when Cameron was filming "Titanic", he almost scared away the two largest entertainment companies in Hollywood. He continued to invest more money, which made the investment companies unable to make progress.

It’s all in vain, invest, who knows how long it will take to fill this bottomless pit?

Cameron is not a man who saves money.

Therefore, many times, when a film or television drama is halfway through filming, investors know that the work they have invested in may be a bad film, so they can only bite the bullet and continue to make it, otherwise the energy and money spent previously will be in vain. Moreover,

The situation in the film and television industry in Luo Yuan's previous life was very strange. A bad movie does not necessarily mean it will be a hit. There are many examples in the industry of bad movies becoming popular and reaping box office profits.

This is also the reason why there were so many bad movies in the previous life.

Because of the unhealthy market, some investors have discovered that making a good movie or a bad movie does not seem to affect the final result of the box office. So since I make the same amount of money, why don't I just mess around and make a bad movie?

Let's make a movie of the same name using the name of a certain variety show. If the fans are stupid and have a lot of money, they will definitely buy it!

Is there anyone in the industry who has suffered a loss and doesn’t want to do it?

That's easy. Just find a few rich bosses to attract investment. It doesn't matter if they don't understand movies. Just explain to them that this movie stars so-and-so. This starring actor is very popular and the movies he makes are very popular. Don't worry.

Invest and wait for the final count!

There are many examples of successful deception like this.

Fortunately, Luo Yuan is now the boss, and China's film market is relatively standardized. In this world, there is basically no room for bad movies to survive. The audience's eyes are not to say sharp, but at least they are not stupid and have too much money.

Next few days.

Miaoyan discovered that the pre-sales of "Iron Man", after a brief period of lull, began to show an upward trend, which was probably related to the full opening of Crimson's publicity channels.

Sixty million!

Seventy million!

Eighty million!

In less than a week, the pre-sales of "Iron Man" have already exceeded 100 million, which means that the movie's first-day box office has hit 100 million even if you close your eyes. However, Scarlet's ambitions obviously don't stop there. About this movie

The promotion continued, and Luo Yuan even used some of his connections to get many people in the industry to help him promote it.

"I'm looking forward to "Iron Man" recently."

This is what Ye Mei mentioned in an interview: "I have had relevant exchanges with Luo Yuan and he is very confident about the movie, so I will go to the cinema to watch it."

Many celebrities are also talking about this movie.

As a result, "Future Soldier" is in a hurry. It feels like Scarlet Red is trying to get a head start. The Spring Festival is still two months away and the promotion has started in full swing. They haven't come up with a specific promotion plan yet. It seems that they are going to build momentum for the movie.

!

Soon more news will appear online.

Not only "Iron Man", but also "Future Soldier". Countless people compared the two movies. Gu Lang understood at a glance that this was because of the popularity. Washington saw that Crimson's publicity momentum was so strong.

It’s inevitable that I’ll be tempted to take shortcuts.

"It doesn't matter."

Luo Yuan didn't think there was any problem with this. The first time he and He Zhong played against each other, the movie they produced was "Jurassic Park", so the comparison between "Iron Man" and the second "Future Soldier" was made by the outside world.

At that time, many people would mention the big dinosaur, which was beneficial to Luo Yuan.

At least it's a reciprocal result.

So Luo Yuan didn't mind allowing Huasheng to take advantage. However, Luo Yuan was a little surprised by the pre-sales performance. He began to make people consciously use the amazing pre-sales of "Iron Man" as an issue, hoping to drive a bigger rhythm.

.

Maybe I can break the highest pre-sale record?

Luo Yuan remembered that in his previous life, the highest pre-sales record for a movie was the second part of "Monster Hunt", which was over 200 million. However, the highest pre-sales record in this world seems to be not much different, also at over 200 million.

This "Iron Man" is still very promising to break records, and it will be released for a long time.

This is also the benefit of starting pre-sales in advance.

Of course, Luo Yuan did not forget to promote the special features of IMAX. In an ordinary theater, a movie ticket for "Iron Man" costs about 20 to 30 yuan, but in an IMAX theater, the average ticket price of this movie

But forty-five yuan!

One is almost worth two!

The IMAX theater with the highest price has even announced the price of a movie ticket at 50 yuan. Here, the good seats have been reserved by some hardcore movie fans. Obviously many people are willing to spend more money to go there these days.

Watching better movie effects also gives some comfort to the major companies that followed Crimson in investing in giant screens.

This matter is legit!
Chapter completed!