There is no idle time in publicity either.

Although the news that "WALL-E" is to be released is very exciting, and it is spread by word of mouth from its own media and fans, the purpose of publicity is to win as many viewers as possible. For Scarlet, this kind of behavior

It is very necessary. As the saying goes, if you don’t let your child catch the wolf, no movie will ignore publicity because its work is so famous...

On the contrary, even if the movie is already known to everyone.

Publicity is also necessary. Even the bigger the blockbuster, the more exaggerated the publicity costs. There are even examples in the industry where marketing and publicity costs far exceed the cost of the film itself.

The main audience for the summer show is students.

From elementary school students to college students, Luo Yuan took everything into consideration. As for children, of course they should watch it with their family members. Animated movies in the form of "Wall-E" are family fun in themselves, unless Luo Yuan makes something similar to "Red"

Chili Peppers and other novelty works.

online.

Film critics and even representatives from all levels of society who have received invitations to screen "WALL-E" have shown off their movie tickets, and Luoyuan has also begun preparing for screenings.

first.

The screenings must be concentrated in Crimson's own cinemas, and they are definitely going to be explosive screenings. Luo Yuan is too lazy to cooperate with other cinemas, not to mention that cooperation would require a series of adjustments...

Time passes like this day by day.

At the end of June, "WALL-E", which countless people had been waiting for, finally had its premiere. Luo Yuan, Ai Xiaoai, and even all senior figures from the Crimson Animation Film Department attended the premiere event. Of course, the guests present

The lineup is also very eye-catching, including some big-name artists who are also present.

After all, Meow Eye is also an investor in Wall-E.

This time Luo Yuan did not have the task of hosting the show. Scarlet Red invited an extremely professional host to control the atmosphere of the scene. One man and one woman worked very cooperatively. With a few words, they made the whole audience laugh.

"We all remember Kung Fu Panda."

When the premiere was at its hottest, the male host smiled and asked Luo Yuan: "Is there any difference between "WALL-E" and Scarlet's first animated film?"

"The first is technological progress."

Luo Yuan also smiled and replied: "Because of continuous progress, our level of producing animated films is the best in the country and even the world. The second is the difference in plot. If "Kung Fu Panda" is a lively movie, then

Our "WALL-E" this time is more carefree..."

He spoke very seriously on stage.

Naturally, the people in the audience listened very seriously.

When the show was about to begin, the host finally snapped his fingers: "Having said all that, I believe that the audience here, like me, is already full of expectations for Crimson's second animated film "WALL-E", so now let's

Let’s get in position and prepare for an animated movie tour!”

The audience in the audience applauded enthusiastically.

In the fourth row, Li Hongtian was also applauding, but while applauding, he complained: "It's finally over, just show it to us earlier."

As the top rich second generation in China.

Li Hongtian has hacked a lot of celebrities on the Internet, but he has never hacked the crimson artist, not to mention that he still has a good relationship with Luo Yuan...

Anyway, that’s what Li Hongtian thinks.

Therefore, just like the original "Hachi", this time "Wall-E" was screened, Li Hongtian received an invitation again, and the person who received the invitation together with him was through Luo Yuan's dog movie.

A girl named Tang Guo.

"This is a necessary procedure."

Tang Guo looked at the big screen expectantly. The crimson logo had already lit up. At the same time, a burst of very nostalgic music played. This music was a song that many people in China had listened to when they were young. It evoked memories almost instantly.

It aroused the feelings of many people.

Pictures flashed by.

The starry sky in the universe is so beautiful that it seems that every frame can be screenshotted and saved as wallpaper on a mobile phone or computer, while the music continues and so does the picture.

The stars in the universe gradually disappear.

Instead, there was dust in the sky and garbage piled up everywhere. A line of white fonts flashed across: "Earth, 2070..."

"2070?"

In the seventh row, film critic Roland saw this line of text and was surprised by the picture: "This is the earth in the future. Why is it so deserted? Is this an animated film with the theme of environmental protection..."

Bang bang bang, crunch.

The sound of a machine running came from far and near, and a shabby khaki-colored robot was seen sorting out garbage. The robot's eyes were a pair of telescopes, and its body was a square trash can. It walked against a row of rubbish bins.

Small gears like mini tanks.

Along with the robot is a cockroach.

Cockroaches are supposed to be disgusting creatures, but due to the processing of animation effects and the friendly interaction between it and the robot, the audience does not find it annoying. However, in a large area of ​​​​Novo, garbage piles up, and it seems that only robots and cockroaches live together.

, why exactly?

It didn't take long for the audience to understand why.

It turns out that in the year 2700, only garbage and robots were left on the earth. This robot, referred to as Wall-E, was a low-level robot produced by a robot company and was responsible for cleaning up the earth's garbage. At this time, humans had already emigrated to other planets, leaving behind those who worked freely.

Wall-E plans to spend hundreds of years cleaning up the earth.

time flies.

Over the past few hundred years, almost all WALL-E robots have expired and have broken down. Only the WALL-E in front of me has survived strongly.

And, interestingly...

As a robot, WALL-E not only did not break down, but even gradually developed human emotions. At this time, the earth was still very dirty, like the Death Star, and WALL-E could not clean it up alone.

Although he has been working hard.

But after working every day, WALL-E feels lonely. The only living thing he can communicate with is probably a little cockroach.

during break.

Wall-E will play a video tape picked up in the garbage dump. This is a very classic love movie. Wall-E relies on this movie to relieve boredom. When the content of this movie appears, many viewers can't help it.

surprise!

Because the director of this romance film is Jiang Yu.

Almost 90% of Chinese people have watched Jiang Yu's famous work, and it is worth mentioning that the romantic movie that Walli watched was a real-life interpretation. This kind of animation movie is a combination of real-life movies.

The feeling is very fresh, not only does it not feel inconsistent, but it also makes the audience feel full of emotions.

"This Wall-E is so funny."

The movie uses ten minutes to introduce WALL-E and the situation on Earth, and in the process, WALL-E's playfulness always makes the audience smile.

For example, Tang Guo next to Li Hongtian.

Every time WALL-E was frightened and shrunk into a square, or bumped into a wall awkwardly, she couldn't help laughing happily. It was obviously just a character in a cartoon, but for some reason, Tang Guo

I feel like WALL-E is really alive.

even……

No live-action movie is as real as WALL-E's robot image. This feeling is really amazing, even more amazing than when I first saw the animated movie "Kung Fu Panda".

Li Hongtian rarely complained.

He also admitted that this WALL-E is indeed very cute. Although it has a tattered robot body and does not have the sense of high-end that a robot should have, it feels very real, even more so than Po in "Kung Fu Panda"

reality.

Rear seat.

Roland opened her mouth slightly, and her heart was full of surprise. Only at this moment did she fully understand what Luo Yuan meant when he said that the production technology of Crimson animated movies is improving.

This kind of progress is terrifying!

The image of WALL-E, the robot, has become so deeply rooted in people's hearts in just ten minutes, relying only on some of the robot's actions and reactions when encountering problems...

The feeling is created before the story even begins!

Roland took a deep breath and continued watching, and the movie naturally continued. One day, a spaceship descended from the sky, and a beautiful and noble female robot walked out of the spaceship.

This robot looks very advanced at first glance!

It is pure white and has an oval-shaped body. Only its eyes are digital displays. By raising its hand at will, it can launch huge cannonballs and fly at high speeds in the air!

The lens gives a WALL-E perspective.

In Wall-E's eyes, this female robot was like a goddess. Wall-E fell in love with her at first sight, and suddenly, she felt love.

Of course, this is just the audience's feeling.

After this female robot came to the earth, she seemed to be looking for something, scanning around. If there was any slight movement, an anti-aircraft cannon would blast over her. At first, Wall-E followed her sneakily, and was hit by several cannonballs in a row. If he hadn't dodged,

In time, I'm afraid it will die.

Finally, the female robot discovered WALL-E.

She had a preliminary communication with Wall-E and gave her name. It turned out that this female robot, which looked high-end and classy at first glance, was called "Eva".
To be continued...