"Now is the time when the audience's expectations are the strongest!"

Gu Lang looked at Luo Yuan excitedly: "Should we discuss with the theater chain to release it in advance? If it is released now, our movie will definitely get a huge box office, and..."

"Don't worry, this can be considered a marketing ploy."

Luo Yuan smiled, and there were only a few days left anyway.

And these days, as celebrities who attended the screenings or lucky viewers from time to time expressed praise and comments about the movie on the Internet, each time it was able to stir up the hearts of the audience, which made the movie reach a certain level before its release.

This effect is similar to hunger marketing. Luo Yuan doesn't like hunger marketing, but he has to admit that it is still very useful to play this routine once in a while.

Is it a marketing tool...

Gu Lang is not stupid, Luo Yuan just reminded him a little and he understood the reason.

Yes, the movie has not been released, but the news about the movie continues every day, which keeps the audience's enthusiasm. When it is released in a few days, the audience's enthusiasm will definitely be released. By then, not only the box office will be worth looking forward to

, even theater chains will take into account the audience's expectations and give a large-scale film schedule on the first day!

This is the purpose of Luo Yuan's "spotting".

Gu Lang's eyes lit up: "In that case, we will continue to arrange screenings of new movies in the future. This distribution strategy has many benefits, so why not do it!"

"Of course there is no problem with screening."

Luo Yuan sat on the desk: "But it is impossible to achieve the effect of "Hachiko" again. This trick is only so powerful when it is used for the first time, and it is still established.

When the movie's reputation is good enough, if it's a work whose reputation is uncertain, it's better to just wait for it to be released."

"That's true."

Gu Lang nodded seriously.

There is no way, the reputation of "Hachiko" is so explosive!

Whether from the perspective of a company manager or an ordinary viewer, Gu Lang is 100% convinced by this movie. If we were to rank sensational movies in China, Gu Lang believes that "Hachi" will definitely be among the best, and may even be ranked among the best.

Climb directly to the top, and this kind of tear-jerking is something that many directors of warm-hearted films strive for but never get?

"And what is certain is..."

Luo Yuan shrugged: "Soon other production companies will arrange screenings for their own movies. They learn things very quickly, so we can only be regarded as the first ones to eat crabs. In the future, it will be difficult to screen more movies.

It’s not that easy to achieve perfect marketing, and where are there so many Hachiko-style tear-jerking bombs.”

Gu Lang nodded again.

He had to admire Luo Yuan's careful thinking. Gu Lang thought the boss had made a mistake in the "film source leak" scheme last time, but this time there was no trace of luck in the "screening".

, Luo Yuan had anticipated almost every step in advance. It was a bit stressful for him to follow such a boss.

But I am also very capable...

Gu Lang smiled as he thought about the live broadcast platform he had recently begun to invest in according to Luo Yuan's instructions. That live broadcast platform seemed to have considerable development potential.

After Gu Lang left, Luo Yuan became proficient in surfing the Internet.

He would be the first to learn about any recent news on the Internet about "Hachi". What amused Luo Yuan the most among these news was that after watching his own movie, the second-generation rich man named Li Hongtian actually bought it.

A Shiba Inu?

Emmmm, this idiot thinks Hachi is a Shiba Inu.

Interestingly, Li Hongtian also named this Shiba Inu "Xiao Jiu" and said that the Shiba Inu was Xiao Ba's long-lost biological brother. Luo Yuan was also a bit dumbfounded by this.

What’s even more interesting is…

In addition to mistaking the Akita dog for the Shiba Inu, Li Hongtian also made special remarks about himself, saying that he was grateful to himself as a matchmaker for allowing him to meet his true love. Luo Yuan was completely confused about this, but he still saw his girlfriend.

A columnist named Tang Guo finally got a rough idea of ​​the incident after describing what happened on Weibo.

It turned out that Li Hongtian met Tang Guo during the screening that day.

After the movie ended, this guy stalked to get Tang Guo's contact information and pursued the girl in various ways. In the end, the girl couldn't resist the enthusiasm of this rich second generation and fell in love with him.

"I wish you happiness."

Luo Yuan interacted with Li Hongtian on Weibo, which can be regarded as reciprocating the favor, because Li Hongtian's recent Weibo content is almost all related to "Hachigong", which can be regarded as a lot of soft advertising for himself. After all, Li Hongtian is a famous national

Husband, I still have a lot of fans.

As a result, Luo Yuan's response was very helpful to Li Hongtian!

He immediately said that when the movie is released, he will arrange for the employees of his father's company to go to the cinema to watch "Hachi", which will be his contribution to Luo Yuan's box office.

What a waste of money!

So Luo Yuan suddenly felt that the other person was not stupid, and they paid attention to each other. Before that, Luo Yuan had no idea of ​​paying attention to this guy.

Time passes day by day.

With the popularity on the Internet, "Hachi" is getting closer and closer to its official release date. Luo Yuan has obtained the first-day filming schedule for "Hachi", with a filming rate of close to 40%.

, this is the first-day treatment that many powerful directors can get, and it almost crushes the same period. In contrast, Bihaiqingtian's "Human Purge 2" was previously considered by many to be "Hachiko".

During the same period, only about 23% of the works of strong rivals were scheduled...

Normally it's okay.

But in front of "Hachi", a movie that has gained explosive reputation through surprising screenings, its momentum alone pales in comparison. This is not something that can be improved by having money, even if "Blue Sea and Blue Sky" is the new top seven

The members have no way to get the theater chain to give a better film schedule, unless they can prove that their movie can be more profitable than "Hachi", because the purpose of the theater chain is to make money after all!

So can "Purge 2" possibly defeat Luo Yuan?

The market gave the answer. On December 12, "Hachi" premiered, and its box office hit the 40 million mark on the first day. Not only did it dwarf "The Purge 2" which only had 10 million on the first day, it also

It also caused the movie theater’s tissue paper Sudoku to sell out.

The glory of "Hachiko" has finally arrived!
Chapter completed!