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232【Marketing Method】

Different from the in-depth development in the TV industry over the years, Luo Yuan is still in the initial stage in the film industry. Although he has the aura of being one of the seven young directors in China, his full movie works are only two.

Just, "Crazy Stone" and "Human Purge", if you change to a director in the film industry who has only two works, he will probably be an unknown figure, but because of Luo Yuan's own influence in the television industry, coupled with this

Both films are typical low-cost and high-box-office returns, which is why Luo Yuan is on the list of young directors.

For the film industry...

Luo Yuan, who has two works under his belt, is still in a new stage. For many moviegoers, Luo Yuan's movies are still full of freshness. When mentioning Luo Yuan's movies, most of the emotions that people can generate are still expectations.

Therefore, after Crimson's official Weibo revealed the news about Luo Yuan's new movie, the relevant discussion on the Internet suddenly increased.

"Luo Yuan's new movie?"

"I have only seen "Crazy Stone", and I remember that the whole cinema was bursting with laughter at that time. However, "Human Purge" didn't interest me at all. It's not that there was anything wrong with Luo Yuan's filming. It was just that the subject matter was not to my liking. I hope this time

It will be a more interesting subject..."

"I will watch it no matter what the subject matter is."

"I really like "Purge". When I watched it, I was really surprised by the creativity of the movie, so I will definitely support Luo Yuan's new movie!"

"..."

There were a lot of discussions on the Internet, and then someone suddenly said: "No, October 1st, this date seems to be released on the same day as Guan Yunteng's "Biochemical Technology", right?"

"Hey, it seems like it's really..."

"In other words, Guan Yunteng, who is ranked fifth on the list of young directors in China, and Luo Yuan, who is currently ranked sixth, are going to have a head-to-head confrontation? Which one should I watch?"

"..."

When filming "A Chinese Ghost Story", assistant director Qiao An once analyzed the schedule with Luo Yuan. At that time, Luo Yuan was already prepared to collide with Guan Yunteng's schedule, and the result was not unexpected.

The schedule really happened.

Even ordinary netizens are aware of the collision of movie schedules, and the major domestic media are certainly not stupid, as various related news was released on the same day.

【Luo Yuan vs Guan Yunteng!】

[Two of the top seven young directors in China collide head-on. Who will win in the end? 】

[The Spring Festival has not yet arrived, the war has started in advance! 】

[Guan Yunteng is a guest on this program with his new movie "Biochemical Technology": This will be a very innovative horror series of movies! 】

[Luoyuanguan Yunteng, head-to-head confrontation?]

Every time a domestic big-name director's schedule collides, it will trigger a similar news effect. This has become the norm in China's media circle. Netizens are also happy to participate in this kind of competition. Various analyzes speculate on the advantages and disadvantages of both parties...

For this movie, Guan Yunteng went all out.

A month ago, he had led the crew to start a high-profile nationwide tour in advance. He himself is one of the seven young directors in China. In addition, several of the actors selected in the movie are relatively A-list, so

It caused quite a stir. According to some magazine surveys, the public expectation index of the movie "Biotech" has remained high.

The publicity effect is naturally very good.

In comparison, the publicity of "A Chinese Ghost Story", which was hastily announced to be released soon, is somewhat unsatisfactory. It seems that the publicity of each of Luo Yuan's films is low and average.

"boss."

Announcing the movie's release on October 1st through its official Weibo, Gu Lang brought a piece of information to Luo Yuan: "This is the movie synopsis of "Biochemical Technology". It should be announced to the public tonight. I got it from a friend.

Got it here."

"oh?"

Luo Yuan took the information.

He lowered his head and glanced casually, and his expression immediately changed drastically.

So surprised!

Although this movie only has a few lines, Luo Yuan smelled a familiar smell in it: "The story takes place in a factory in the future that secretly conducts biochemical research. Due to the failure of the experiment, a terrifying virus spread throughout the city, and all human beings

They all turned into zombies who longed for flesh and blood and only knew how to kill. The scientist Chen Feng was not infected because he had natural antibodies in his body. He once thought that he was the only survivor in the entire city."

Biochemical research!

Zombies are rampant!

The virus spreads!

Even as a time traveler with countless literary and artistic knowledge and wealth on earth, Luo Yuan was shocked by Guan Yunteng. He had conducted precise surveys on the types of movies in this world and could confirm that there were no zombie movies in the world so far—



Guan Yunteng is the first!

After reading the short introduction in his hand, Luo Yuan suddenly turned to look at Gu Lang: "What do you think of this movie?"

"I am not very sure."

Gu Lang rubbed his head: "You know I'm not interested in ghosts, horror movies and the like, but judging from the comments of some people in the industry who have seen the finished film, this movie seems to be very innovative. The film critics invited at the time

People have mixed feelings about this movie."

Luo Yuan affirmed: "It must be a powerful enemy!"

To be honest, although Luo Yuan had no intention of looking down on Guan Yunteng before, he still thought he would be better after all. However, after seeing the zombie idea of ​​Guan Yunteng's movie, he suddenly became less confident.

"Since we are strong enemies..."

Gu Lang shrugged his head: "Then our propaganda war has failed miserably, leaving us too little time to prepare."

"They did a good job of publicity?"

"Of course, we built the momentum a month in advance. In the past few weeks, the crew has worked tirelessly to publicize it nationwide, just like what you did for "Human Purge Plan", or even more..."

"It seems that he is very ambitious."

A glimmer of light flashed in Luo Yuan's eyes. Not only was he not upset about meeting a powerful opponent, but he was actually looking forward to the next collision. For this reason, he didn't mind using some ingenious promotional methods!

"Let the company's propaganda director find me tomorrow."

Luo Yuan told Gu Lang: "In addition, I need help from some big Vs. You are responsible for contacting me. I will do the promotion myself for the media..."

"The media can't wait."

Gu Lang used his mobile phone to check some news about the collision of Luo Yuan and Guan Yunteng's schedules, which made Luo Yuan understand that the media was indirectly helping him promote his new movie...

What’s next?
Chapter completed!
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