LN Company is a local sports brand in China, occupying a large part of the domestic market, and has a fierce competitive relationship with world brands such as Nick and Adidas.

Globally, LN Company has much less competitiveness.

LN also hopes to expand its business scope and cover the whole world of brand awareness. To achieve its goals, it is necessary to expand its brand awareness through various methods. However, LJ's financial resources are limited, and it is impossible for the time being to go to the first-class sports market like Nick and Adidas, and sign famous basketball and football stars. You can only choose domestic stars or second-rate stars in the world.

When Zhang Yang's fame became popular, LN Company took the initiative to contact him.

The only football coach in China who coaches the English League is undoubtedly very attractive. Many domestic fans know Zhang Yang. If Millwall plays in the Premier League next season, more fans will know.

In the field of brand endorsement, popularity is equal to the endorsement effect. The more famous a person is signed, the better the endorsement effect will be.

Zhang Yang’s advantage is youth, and his disadvantage is also youth.

As many people are worried, LN Company is just waiting and see whether Zhang Yang can coach the top league for a long time. They only hope to sign short-term contracts.

One year.

Even if Zhang Yang subsequently destroys everyone, there will be no loss.

This is the consideration of LN Company.

Zhang Yang's considerations are simpler. He is not worried about whether he will stay on the front-line stage for a long time. Instead, he is worried about the team leader in the future and his reputation will become increasingly popular. Signing a long date will be detrimental to him.

In terms of sports endorsement, he only wants to sign a short-term contract.

The two sides hit it off.

Andy was responsible for contacting and discussing with LN Company, and finally agreed to an endorsement contract of RMB 4 million a year.

At the Premier League level, there are not many endorsement contracts for 4 million yuan a year, and it can even be said to be a contract with the lowest amount. However, considering its current popularity, it is difficult to attract world-class brands, and the choice of signing short-term endorsement contracts with domestic brands is also good.

This contract is also quite simple.

ln company only has two requirements: one is that Zhang Yang must cooperate with shooting an advertisement; the other is that Zhang Yang can be chosen to be the image spokesperson of ln company in the next year.

The only thing Zhang Yang has to do is shoot an advertisement.

———

The next morning, Zhang Yang and Andy went to the branch of LN Company in Shi City, and then met the business manager.

The two were invited to visit the design agency of LN Company.

Later, in a small conference room, the two parties started a final negotiation on the details of the contract. After explaining the details of the endorsement combination item by item, the two parties quickly reached an agreement and Zhang Yang signed the name on the contract.

The signing ceremony will be held in the afternoon.

The small signing ceremony held by ln company only invited some local media nearby. When media reporters heard that the person signed by ln company was Zhang Yang, they rushed to the scene.

It's only the end of May.

During this period, the Internet and media's "discussion craze" for Zhang Yang has not passed. When Zhang Yang was in the UK, he didn't think so, but in China, countless media wanted to interview him. In more than two hours, hundreds of reporters came to the signing site.

This hot scene immediately made LN Company feel that signing Zhang Yang was the right choice.

Before the signing ceremony began, the representative of the ln company briefly disclosed the general situation of the cooperation. The signing ceremony officially began. Zhang Yang, who was sitting in the side hand, finally spoke for the first time. "I am very happy to cooperate with ln company. ln is the most famous sports brand in China, and its reputation has long been spread throughout China. I remember that when I was in middle school, I would be envied by my classmates when I could wear a set of ln brand clothes, which shows the popularity of the ln brand."

"I didn't expect that one day, I will become the spokesperson of the ln brand. I cherish this cooperation very much and hope to help ln expand its brand awareness with my own capabilities!"

Zhang Yang reads the lines he had prepared long ago.

In fact, he is not interested in the ln brand and does not wear ln clothing on weekdays. If he is really interested, he will not follow the lines. Both parties will just conduct a simple contract.

Just one year contract.

However, ‘in his position, he plans to do his own affairs’, and the other party paid the money, which was the first time he was a spokesperson, and he was still quite interested in the process.

Generally, the signing ceremony is short. Both parties in the cooperation make speeches and then hold a formal signing ceremony. After the public applauds symbolically, they answer several commercial questions.

It's over here.

This time it's different.

The media reporters were more interested in Zhang Yang himself, rather than the ln brand, or Zhang Yang endorsed the ln brand. When the questioning session, the first reporter who stood up had nothing to do with the ln company. "Mr. Zhang Yang, you have been the head coach of Millwall for half a season and led the team to complete the upgrade. Can you talk about your feelings about the upgrade?"

Zhang Yang was immediately happy.

This is a professional journalist!

When the reporter asked a question, he couldn't help but think of "Wang Hailiang". That rookie reporter was really a headache. The reporters in front of him were more professional, and the questions asked were also very pleasant.

So Zhang Yang showed his affinity and replied with a smile, "For a club, upgrading to the top league is a big event that can be recorded in the history of a century. For me, a head coach, it is also a very meaningful achievement. When the team completes its upgrade, everyone and the players are very happy, and they are full of expectations for their upcoming participation in the Premier League."

"Of course, I'm the same. Being able to coach the team to compete with top teams such as Manchester United and Chelsea may be the dream of many football coaches. Now I have realized this dream, but I hope to lead the team to defeat opponents and pursue more victory."

The second reporter stood up and asked, "In order to achieve good results in the new season, will Millwall Club increase its investment?"

This is actually similar to what Wang Hailiang proposed, "What kind of stars will Mirwall introduce?", but in other words, it becomes much more professional and more comfortable.

Zhang Yang replied, "In recent times, the focus of the club's work has been on transfers. We will introduce some players who are helpful to the team and consider attracting potential young stars to supplement the lineup. If you want to spend a Premier League season, the main lineup is very important, and the depth of the bench is also very important..."

Afterwards, there were consecutive reporters asking questions, all about Millwall.

Zhang Yang smiled and replied one by one.

The signing ceremony of ln company was completely his personal press conference. The reporters stood up and asked questions in turn, and Zhang Yang also answered one by one. It lasted for half an hour. It was not until Zhang Yang felt a little tired that he signaled that the staff could finish it.

This is also the only press conference after Zhang Yang returned to China.

———

After signing the contract with ln company, Zhang Yang cooperated with the advertising team to shoot an advertising program.

Zhang Yang's acting talent was pretty good. It only took him two hours to satisfy the head of the advertising team. One and a half hours were preparing for it, and the actual shooting took only half an hour.

Next, Zhang Yang visited the sh city for a few days, and also went to the surrounding cities to play around, and then participated in a football program filming of the sh TV station.

He was invited to serve as a guest.

The cost of cooperation between the two parties is negligible, only a symbolic 10,000 yuan, but Zhang Yang's purpose in participating in the program is to increase his appearance rate on domestic TV.

For celebrities, appearance rate is very important.

If you turn on the TV, you will be seen and your fame will definitely increase rapidly. On the contrary, you will never appear on the TV. Even if you achieve extremely brilliant results, you will not be very popular. For example, Mo Yan, a famous "Nobel Prize winner" in his previous life, most people know this name and his achievements. How many people can know what Mo Yan looks like?

rare.

Therefore, if you want to increase your reputation, you must increase your appearance rate.

Zhang Yang has a great disadvantage in this regard, because there is no media in China who has the right to broadcast the Premier League. In other words, Millwall's game is difficult to see by domestic fans. It is only better to go back to China to participate in the program, which is better than not, than to have no shots at all.

The matters in China are almost done.

It took Zhang Yang about ten days to go home, sign an endorsement contract, participate in a TV program, and almost completed the plan, and then it will be a real holiday.

This is also what Zhang Yang thought.

The head coach's work is too tiring. It is not easy to rest for a while. In July, he will start busy work. If you can relax before, you should try to relax.

Zhang Yang and Andy took a plane to Bali, Indonesia.

The two went on vacation.

No, it should be said that Zhang Yang wanted to take advantage of the holidays to relax completely.

Andy is just a follower.

Zhang Yang originally wanted to go with the beautiful women, so on vacation, he naturally had to have beautiful women. He lay on the beautiful beach to bask in the sun, sunshine, sea water, ice drinks, and there was a biki-Ni beauty next to him, which was definitely a wonderful enjoyment.

But the two beauties invited by Zhang Yang: Katherine and Denise refused. Denise is a workaholic and the company has just opened, so it is definitely not possible to leave.

Catherine's rejection was because she had no money.

Catherine is still very characterful. Even if Zhang Yang pays money to let her go, she refuses directly, "What did I become if I ask you to pay money?"

Zhang Yang was blocked in just one sentence.

Zhang Yang could only take his companion Andy with him silently. He hoped to enjoy a week with the sea breeze, but when he arrived at the destination, he found that Andy was actually the protagonist.

Why?

Andy doesn't like to blow the sea breeze, and she doesn't even have the interest to go to the beach.

"That way my skin will get darker!"

This statement really left Zhang Yang speechless, and he could only walk on the beach alone.

Lonely, bored...
Chapter completed!