Among the first group of fans and readers sold by Century Online Football magazine, there are many people who are similar to Wang Kevin's reaction. When they saw the article reported, their first reaction was that they were quite surprised. They all thought they were "title party" and they were extremely suspicious of the authenticity of the article content.

A 22-year-old Chinese coach took the lead in the English Championship team?

Too irritating!

After reading all the content, plus the pictures, interviews, dialogues, etc., I believe that it is true.

Then most people reacted to the same reaction and hurried to share with others.

"Old Wang, have you ordered "Century Online Football"? Have you read the new episode? It's said that there is a 21-year-old young man who became Millwall's head coach! Millwall is a Championship team!"

“…”

"Hey hey! Guys! Stop working! Read this magazine! It says that the head coach of the English Championship team Millwall is Chinese!"

“…”

"I learned a big news! In "Century Online Football", an exclusive interview with the Chinese coaches coached by the English Championship! Do you know? There are teams in the English Championship that are Chinese head coaches!"

“…”

"How is this possible? Do you believe it? I have never heard of a Chinese coach in Europe? Zhang Yang? I have never heard of it!"

“…”

"This is incredible, it's just a mess of news! 21 years old? Head coach of the Championship team? Or a Chinese coach?"

“…”

In just half a day, many people knew about it, and other media also received messages. They were not sure whether the message was true, but it did not prevent them from reprinting.

The Internet was soon filled with related reports.

The spread of online messages is much faster than the fixed-point release of "Century Online Football". Just seven hours later, the "22 Chinese coaches coached by the English Championship" was on the search list.

Soon people who don’t care about football will search and take a look.

The media on the Internet reprinted the content of "Century Online Football", most of the reports were direct pictures, and they were also famous from "Century Online Football" magazine. Many reports were not detailed, so I just briefly mentioned.

This is equivalent to overwhelming publicity.

So many people went to buy "Century Online Football" magazine. For a time, the new issue of "Century Online Football" magazine suddenly became in short supply, and many sellers took the opportunity to order quickly.

Century Network Media has been prepared for this. In order to gain a reputation for this issue, they doubled the number of prints, but in front of a huge fan base, the number of prints is still too small.

Century Network Media responded quickly and decided to continue printing a new issue of the magazine.

This is an emergency response method.

The disadvantages of paper media are still very obvious. Faced with the huge market demand, they cannot provide enough "commodities" as soon as possible. Once they miss the opportunity to sell well, they will wait a few days later and most people will know the news, and the news will expire and become moldy, and there will be no selling point.

Century Network Media held an internal meeting and decided to set the sales deadline to "one week" and set the number of prints to "three times". Within a week, as long as all the magazines are sold out, there is no need to continue to "cover up" the news. They can put the news public on the official website and attract many new readers to maximize the efficiency.

While "Century Online Football" was a hit, the discussions among fans on the Internet were also very popular, and fans were surprised by the content of the news-

"A 21-year-old Chinese coach?"

"I'm still so young, I'm coaching in the Championship?"

"Milwall? I haven't heard of it, but England seems to have this team."

“Milwall is the London team!”

"But is this true? It's too fake! 21 years old! I've heard of talented players, and I've never heard of talented coaches!"

"A genius coach must also be able to find a job!"

"The magazine reports say that since Zhang Yang took charge, Millwall's performance has been in the top six in the league!"

"The latest Championship team rankings can be found online, but isn't Millwall's head coach Dennis Wise?"

"That's outdated!"

"Not many media will follow the reports of the English Champions League! The domestic news is being updated too slowly!"

“…”

While surprised, there were a lot of discussions that followed.

There are also many reports on "World Network Football", but it is basically just a brief introduction, and the details are gone. Fans are eager to know more news.

for example--

How did this young man become the head coach of Millwall?

How is his coaching level?

What kind of team is Mirwall? What are some famous stars? Some fans found the only Mirwall game video for this. It was the most glorious moment in Mirwall's history - they reached the FA Cup final and met their opponent Manchester United. Unfortunately, they suffered a crushing defeat. There was no way to see what level Mirwall has in the game, but at least they also had references. The fans clearly saw the game, "It turns out that this team is the one who coached by Zhang Yang!"

Just when domestic fans were sensational about the reports of "World Online Football" and were eager to know more news, the direct competitor of "World Online Football" was not very good.

"Tianxia Football" is a famous domestic football magazine. Each issue can sell 200,000 copies, each issue sells 200,000 copies, and the annual sales volume is nearly 3 million copies. In terms of sales, "Tianxia Football" has reached the highest level in China, and is even comparable to the sales figures of top American NBA magazines. It is already one of the top magazines in the sports industry.

The scale of "World Football" is larger than "World Online Football", but because it is just a magazine, the power of journalists is still very weak. Most news still relies on external media channels, and the magazine has many more text editors than interviews with reporters.

Within "The World Football World", Zheng Zhiguo, the editor-in-chief in charge of European football affairs.

When Zheng Zhiguo saw the report on "Century Online Football", he was immediately annoyed, "Are you a little reporter from "Century Online Football" known about such a big news first?" Just this news alone is enough to greatly increase the sales of "Century Online Football".

But it's not just this sales.

When a reader orders a magazine issue and thinks the content is better, he is likely to order the next issue.

This is a long-term impact.

For example, the sales volume of "World Online Football" was originally 100,000 copies, but the sales volume of this issue soared to 300,000 copies. Then there will still be new readers subscribe to the next issue, and the average sales volume may reach 150,000 copies, or even more, which is equivalent to directly and quickly improving performance.

From this example, we can see how important scoops are to the media.

Zheng Zhiguo was very angry.

"World Football" also has reporters stationed in the UK, whose name is Li Lei, and Li Lei is also very smart and capable, and can always interview big news, but "World Online Football" got the exclusive news first.

Zheng Zhiguo called and scolded Li Lei fiercely. Then he only said, "Check! Check it out for me! If the news is true, go to Mirwall for an interview immediately! We also need an exclusive interview, and it is best to have a good relationship with Zhang Yang!"

Li Lei on the other end of the phone was a little confused. He really didn't hear about any Chinese coaches. Will British professional clubs hire Chinese coaches?

How is that possible!

But he could only deal with it in a bunch of "yes" and "certainly".

After putting down the phone, Li Lei thought about what Zheng Zhiguo said. He always felt that it was unlikely, but he still started working - conducting online searches.

This is what Li Lei is good at.

Li Lei is the only interview reporter sent to the UK by "The World Football World".

His work tasks are also very heavy.

"Tianxia Football" has monthly magazines, half-month short magazines, and occasionally half-year magazines are published. Among them, the British football part occupies a large area. Li Lei has to complete more than three reporting articles almost every week.

This is simply impossible to accomplish.

The industry of media journalists is not comparable to other writing jobs. They need to go out for interviews and then write reports based on the interview content. Often, the premise of writing a report is to do several interviews everywhere.

Many times, interviews are like vain.

First of all, the interview content cannot be characterized every time. Some interviews are meaningless. For example, in an ordinary league, what is the point of doing interviews? Generally speaking, just know the score, and the clubs of both sides are not very famous, so readers will naturally not be interested.

Besides, it is normal for the interview to not gain anything.

Some big names can’t be interviewed just by wanting to interview, and those little characters don’t need to be interviewed.

Li Lei needs to make great efforts to complete his work tasks.

Li Lei does not have the perseverance of Li Jiandong and does not have the diligent work spirit, but his work performance is still outstanding because he took the shortcut - many interviews and reports are not news learned through interviews, but based on reports from British media, he does a bit like a text editor, searching for the latest football reports, and then summarizing the reports, removing meaningless things, finding key useful things, and writing a very attractive report.

Li Lei has been doing this for the past year.

The advantage of doing this is that the work becomes quite easy, and only one or two hours a day is enough. The disadvantages are quite obvious. He will not have the latest reports and the content he wrote is outdated.

The media cares most about whether the news is outdated.

Writing things that everyone knows in a report article will not make any sense.

But Li Lei's performance is still good. Because there is no live broadcast of the Premier League in China, most fans don't know much about the Premier League, so the outdated weekly news will be the latest news in China.

Li Lei started "work".

After searching with the keyword ‘Milwall’, I immediately found the relevant news. Millwall has attracted much attention recently and there are many related reports on the Internet, most of which praise Millwall’s achievements.

Then Li Lei found what Zheng Zhiguo said: Millwall's head coach Zhang Yang.

"Is it really... 21 years old? Chinese coach! It's incredible!" Li Lei sighed in surprise, and used the keyword "Yangyang" to search, and instantly found a lot of news.
Chapter completed!