Chapter 199
After hearing Jiang Lan's doubts, Zhou Dongfei smiled and said, "Minister Jiang is in charge of this field for a long time. He must know that some of the big players in the film and television entertainment circle are nothing more than China Film, China Entertainment, Jiahe, Huaying and other companies."
"Indeed! The monopoly position of these leaders is still difficult to shake for the time being." Jiang Lan didn't understand why Zhou Dongfei talked about this.
Zhou Dongfei smiled and said, "Then if all the four companies send senior personnel to participate, this forum must have been basically held. Because as long as they participate, the other smaller film and television entertainment companies will join in."
Jiang Lan was a little surprised, "Why, so confident?! Even higher-level government organizations may not be able to invite all four companies in one breath."
Zhou Dongfei smiled and said, "Although our Xinyi Group has been involved in this industry late, we actually have some friendship with people in the circle. Otherwise, this is the case. Minister Jiang said which one you want to contact, just call here. After you contacted, I told them personally, haha."
It's a bit arrogant. I'm calling now. Even if you know each other, what if the other party refuses something? But what Jiang Lan doesn't know is that it's too late for these big guys in the film and television entertainment industry to curry favor with Zhou Dongfei. As long as Zhou Dongfei spits and asks them to come over, they will definitely come over without any conditions.
Jiang Lan sceptically called the boss of Huaying Xie Yalin. This Huaying happens to be the group company where Tong Kang is. After all, he has been engaged in the management of the film and television publicity industry for a long time and is a department-level cadre. Jiang Lan still has some contact with some entertainment giants.
When the phone was answered, Jiang Lan talked about his identity, exchanged a few greetings, and said directly: Hedong Province is preparing to hold a National Film and Television Entertainment Industry Summit Forum, and I would like to invite your company to participate.
Xie Yalin is still worried about Tong Kang's affairs, and is even more worried about the remaining nearly twenty female stars. If these female stars have trouble together, the whole Huaying will almost collapse half of the sky and its reputation will plummet. These troubles are right in front of him, so he has no time to attend any forum? So Xie Yalin said unnutritious words such as "Thank you for your invitation" and immediately said: Unfortunately, the company has something to do recently and cannot get rid of it for the time being.
Seeing Zhou Dongfei winked, Jiang Lan immediately said: "This... President Xie, please listen to me and introduce this forum a little. This forum is planned to be hosted by the Propaganda Department of the Hedong Provincial Party Committee, but it is specifically hosted by Xinyi Huaya Entertainment Media. Xinyi Group said that you are friends..."
Before Jiang Lan finished speaking, Xie Yalin immediately said: "What, Xinyi Group? Is it that President Zhou?"
The sensation in his words was very strong, and Jiang Lan could hear it all at once. This woman who had been in the officialdom for more than 20 years had already trained her seven-pointed heart and tasted the taste in it all at once: You, the Provincial Party Committee Propaganda Department of the Provincial Party Committee, is useless, but if Xinyi Huaya invited me, we will definitely come!
Jiang Lan smiled and said, "Yes, it's not just President Zhou, but also Chairman Wu Xiaomei of Xinyi Group is in my office. Otherwise, you guys say a few words?"
"Uh... OK!" Xie Yalin said hurriedly. These days, he has been unable to find Zhou Dongfei's contact information, so he can only contact Fang Yanling. But he knew that Fang Yanling was just a senior employee, and the real backstage boss was Zhou Dongfei. But he didn't expect that even Zhou Dongfei's backstage boss Wu Xiaomei is now here.
Zhou Dongfei pressed the hands-free button on the phone to make sure Jiang Lan could hear it clearly, and said with a smile: "Thank you, I'm lucky to know, Dongfei next week."
"Ah, hello, President Zhou! I have been looking for you these days, but Mr. Fang said it is inconvenient to contact you, haha!" Xie Yalin's enthusiasm was beyond Jiang Lan's expectations!
Of course, Zhou Dongfei would not shake out the things behind him, but simply said: "I will tell Yan Ling that next time President Xie comes to me, I must transfer it as soon as possible, haha, I'm negligent. By the way, about that forum..."
"Okay! Even if I squeeze out time, I will try my best to get over. By the way, what is the time and place?" Xie Yalin didn't even take care of Jiang Lan's face. He resigned so quickly, and obviously was confused by the matter of nearly twenty female stars. Now, as long as he contacted Zhou Dongfei and established a good relationship, this big thing would be settled.
Zhou Dongfei said that the location was in Hedong Provincial Capital, and the time was not yet determined, but it was decided within half a month. Xie Yalin immediately said "Okay" and hoped to call Zhou Dongfei again in the evening to say something "other" and Zhou Dongfei agreed.
After hanging up the phone, Jiang Lan smiled with a hint of self-deprecating voice. Xie Yalin's attitude clearly shows that Jiang Lan's position in his heart is far worse than Zhou Dongfei. She, Jiang Lan, could not even invite her, but when she reported Zhou Dongfei's name, she would come even if she tried her best. Judging from that attitude, if you don't let him come, he would cry, make a fuss and hang himself.
"President Zhou has a great appeal, which is really unexpected." Jiang Lan smiled. "There are no need to fight for other companies. If you don't believe you, you can only say that my head is too stubborn, haha. Let's talk about it, what do you have in detail about the forum? Of course, this is a big event and the government will definitely support it."
Sister Mei said in an organized manner according to the idea that had been discussed in advance: "We Xinyi will do the specific convening. The leaders are busy and there is no time to invite them from home."
Jiang Lan nodded, thinking that this young and elegant female chairman really gave her face. It was obviously something that the Propaganda Department could not do, but they just said that the Propaganda Department had no time and energy.
Sister Mei continued: "As for the name of the organizer, it is in the name of the Propaganda Department. That is to say, the Propaganda Department is the 'sponsor' and Xinyi is the 'organizer'"
For the Propaganda Department, this is another face. This is popular now. Units with a big name are used as "sponsors", and those who actually run before and after, are indicated below as "organizers". In this way, the superior competent department will have face. So Jiang Lan is also very happy.
Then, Sister Mei smiled and said, "As for the venue, we would like to ask the leaders to help arrange it. Our Xinyi Group has been developing in Haiyang City before. First, we don't know the major venues in the provincial capital, and second, we don't have enough influence in the provincial capital. If you want to rent a suitable venue, it may be a bit troublesome. In addition, we also hope that our Propaganda Department will help coordinate the publicity of the forum. The department has a strong strength, which can better promote the publicity effect and increase the popularity of the forum."
In fact, the biggest fee for holding such a large summit forum is the venue fee. Because this forum is of high level and is a national industry cutting-edge forum, the required venue should be the best in provincial cities. If you choose to hold it in that forum, the corresponding venue rental, conference reception, etc. will be very troublesome and expensive.
The second place to burn money is publicity costs. In order to expand its influence, the organizers and organizers have to do a lot of publicity in national media. In that case, the corresponding advertising costs will be very large. A set of national TV stations, film and video channels, and advertisements on these channels are indispensable. In addition, it is best to promote them in top industry media such as the National TV News and Film Weekly. The half-month publicity costs are very expensive.
These two items combined together, and they can't be done without 20 to 30 million.
Jiang Lan felt it was a bit difficult. The government department was not an enterprise, and the annual budget was very fixed, and it was difficult to temporarily increase support. However, the venue was easy to handle. Because the provincial Grand Theater was directly led by the Propaganda Department, and it was a state-owned nature. Even if you don’t give a penny a few days to use, the Grand Theater couldn’t say anything. The difficulty lies in the publicity fee, which is difficult to fight for.
So Jiang Lan frowned and said, "I will solve the venue for you. Hedong Grand Theater is absolutely high. Even if you stay in the Peace Hotel, which is formulated by the provincial government, you can still pay for the expenses. As for the publicity fee, it is a bit difficult for the department."
The Peace Hotel is a hospitality hotel formulated by the provincial government. If you stay there arranged by the provincial party committee and government, you can get a 30% discount. If the forum is open for three days, even if you invite more than two or three hundred VIPs, the overall cost is less than one million. As for the Grand Theater, it is obviously just preparing to requisition for nothing. Jiang Lan is very smart in this plan.
Several people knew this would be the case, so Sister Mei smiled and said, "So, publicity expenses are a big problem. Let's forget it. If you want to make it exciting and bring out the momentum of the film and television entertainment industry in Hedong Province, the publicity expenses will be more than 10 million. However, as the leadership body of the system, the publicity department will definitely have discounts on advertising in national media. So, for us, it is 10 million, and for the publicity department, it may be able to get it for five or six million."
"That's true!" Jiang Lan smiled. With her years of dealing with national media, those TV stations or newspapers will still give her this little face.
So Sister Mei smiled and said, "When the forum was held, it should be possible to get millions of dollars in live advertising fees and sponsorship fees - this is definitely not difficult. If it weren't for the hasty time, it would be normal for me to earn tens of millions."
Jiang Lan's eyes lit up, it's true! It's not difficult to make a few advertisements on the forum venue, and earn millions of dollars. If you take a little attention, you should still have a lot of profits. The Propaganda Department also has a tertiary industry company, so it's not difficult to do this.
"So, if we are responsible for contacting the venue advertising business, the publicity fee will be paid by Xinyi, but please go to major media for publicity in the name of the Propaganda Department. Of course, if the Propaganda Department is willing to sell advertising spaces on its own, we will be more relaxed, haha."
This is equivalent to giving the venue advertising revenue to the Propaganda Department for free. Although the provincial party committee’s Propaganda Department is quite high, the normal funding is also limited. If millions of extrabudgetary funds can be obtained through this method, life will be much better in the second half of the year. Not to mention anything else, at least the entertainment and entertainment will be more abundant, and even all cadres and staff in the Organization Department will have no problem traveling twice.
Moreover, this approach is done in the name of industrial development of the Propaganda Department, which is legitimate and safe to spend money and openly.
Jiang Lan immediately smiled and said, "Since that's the case, the Propaganda Department should be responsible for the end, which will facilitate unified coordination. Your Xinyi Group is only responsible for inviting companies in the industry, but I have a small requirement - try to get as many invitations as possible. If you only come to seven or eight companies, the influence will be too small."
Zhou Dongfei smiled and said, "Conservatively, we can invite more than 20 companies, including four giants, including China Entertainment, China Film, Jiahe and Huaying."
"Okay, courageous! (8)" Jiang Lan laughed. It was very grand with the four giants in the circle, and so many affiliated ones.
The conversation was very pleasant, Jiang Lan even said: It would be better to know Xinyi Group earlier, and maybe we can do more and bigger things for the cultural and entertainment industry in Hedong Province.
But for Xinyi Group, it was like doing such a big thing without spending a penny, and everyone was happy.
But on the way back, Sister Mei asked a little worriedly: "You promise that twenty film and television entertainment companies will come to participate in the forum. Don't be able to do it at that time, that's embarrassing."
Chapter completed!