Chapter 23 Qionghua Brewing
On the 18th day of the 10th lunar month of the 10th year of Zhenguan, only more than ten days before the New Year, a new wine was suddenly added to the street market in Chenzhou - Qionghua Brew.
As for why it is named, some people say it is because of the famous Qionghua in Jianghuai, and some people think it is named after the nectar and jade liquid from the Yaotai of Tiangong.
The name is secondly, and the wine itself is the key. The Lu business that launched this wine set up a table on the street and asked passers-by to taste it for free. There are many passers-by who are curious or want to take advantage of it, so they come forward to try it.
A big man picked up a bowl and drank a lot, but he didn't expect that his face would flush and he coughed continuously.
"How could this wine be so intense, it's so hot that it's so hot..."
When the man complained, the smell of the wine had already dispersed, and passers-by only felt that the wine smelled extremely mellow. In a vague way, there seemed to be a faint fragrance of jade flowers.
When everyone was curious, the man who was trying to drink pursed the wine left on the corner of his lips and nodded repeatedly: "Not mentioning, the mellow fragrance is endless aftertaste!"
With the first one, there will be a second one and a third one…
After one day, there were many guests who tried the drinks, either surprised or happy, and some people who made the ugly complained, but most of them still praised and cheered, and praise came like a tide.
The biggest feature of Qionghua is the mellow and strong fragrance. Many people praised it after tasting it. Many guests said that after drinking Qionghua, they would drink wine, Sanleju, plum and fruit wine, which was simply bland and tasteless and difficult to swallow.
Some people laughed and said that after drinking strong alcohol, their whole body was warm and drove away the severe cold of winter. Of course, some people were unable to drink, and they became drunk after drinking a little, and they still praised the mellowness of the wine.
There are more than ten such trial drinking places in Chenzhou City. In this era when the fragrance of wine is not afraid of deep alleys, the fragrance of wine soon spread throughout the city.
After trying it out, if you want to drink, you will naturally have to spend money to buy it. Although the price is slightly higher than ordinary wine, it is obviously better and tastes more delicious. The drinkers are still willing to spend this amount of money.
In fact, if you use Sanle pulp and wine to purify, the cost is definitely several times that of this price. So if someone thinks he is self-righteous and "draws according to the same thing", he will definitely lose money. This is a pit dug by Xie Yi.
The grain distilled liquor of Xie Yi and Lu's family is different. After all, the price of grain is low, and the cost is not high through appropriate distillation and brewing methods. Selling at this price will allow the winery to bear and the profit will be quite considerable.
After the reputation became famous, the fragrance of wine attracted more and more customers, and there were long queues at the entrance of the Lujia wine shop, rushing to buy the new "Qionghua Brew".
"Master Lu, the sales are OK!"
"Okay, that's great, thanks to Mr. Xie's magical brewing skills." Lu Tong couldn't even close his mouth. Have you ever seen business so popular in the past two or three years?
Xie Yi smiled and said, "Business is good, but there are some people who are busy. I am afraid that more workshops will be needed... Inventory can only be met until the Shangyuan Festival. At that time, the sales scope may not be only in Chenzhou..."
Lu Tong nodded repeatedly and said, "Yes, I will start preparing now and strive to sell Qionghua wine into Luoyang and Chang'an as soon as possible."
"In addition, contact the magnetic kiln as soon as possible to fire a batch of customized porcelain bottles and wine jars...I'll give you the pattern later."
"What's the use of porcelain bottles?"
"Wine bottles can also be sold for money." Xie Yi smiled and said, "You should have noticed that the high-ranking officials and literati and elegant people often go to fresh and elegant restaurants, and they will never sit on the street stall with the civilians."
"Uh, Mr. Xie means that the porcelain bottles are sold to distinguished guests?"
Xie Yi nodded and said, "That's right, in addition to mass consumption, the same goods also have to take care of high-end customers. After all, there are some people in this world who like to buy boxes and return beads, and we should serve their preferences."
The vocabulary was a little fresh, and Lu Tong was stunned when he heard it, but he could roughly understand what Xie Yi meant. At first, he didn't think anything, and after thinking about it carefully, he realized that it made sense.
Lu Tong nodded and smiled, "Young Master Xie's thoughts are really wonderful. Don't worry, I have an acquaintance in the Ci Kiln in Yuezhou, so this matter will be done as soon as possible."
"I'm sorry, Lord Lu."
"Young Master Xie, you are polite. These things are all right. You don't have to worry. I will do it one by one."
Lu Tong is a wise man. He knows that with Xie Yi's identity, his future is limitless, so he will naturally not get involved in business affairs, so as not to have a maximum share.
He had already determined that Xie Yi was a nobleman of the Lu family, so he naturally had to treat him with all his heart. If he had not had Xie Yi's wonderful ideas, how could he make a lot of money?
Of course, it is time to run errands by yourself when doing business, Xie Yi just needs to stay at home and count the money.
...
Compared with the Lu's business, the Zheng family shop is deserted.
Sanlejiu and wine shipped from the Western Regions were unsold. In this cold winter and the peak sales season of the New Year is approaching, it is really abnormal.
Zheng Bin, who was deeply disappointed because of the two defeats in Juhonglou, did not realize this situation until two days later. The Feng/Liu Fu's son, who realized it, was stunned.
Zheng Bin, who was angry, asked loudly: "What's special about the Lu family's Qionghua Brew?"
"This..." The shopkeepers and servants were timid. It took a long time for someone to carefully hand over a bowl of wine and stammered: "Young Master, you will know if you try it."
Zheng Bin glared at the shopkeeper in anger, reached out to take over the wine bowl, poured it into his mouth angrily, and drank it anxiously. So he naturally coughed violently, and his throat suddenly became hot and the taste was very bad.
"You..." Zheng Bin wanted to scold, but after savoring it carefully, he felt that the taste was... more mellow and more intense. In comparison, his own wine was simply light and tasteless sugar water.
No wonder no one cares about his own business, but the Lu business is bustling and extremely popular, and Zheng Bin immediately understood.
"Where did the Zheng family drink come from?"
"I heard that I got the secret recipe from Yangzhou, and it was recently brewed..."
"Confirm? My family is in Yangzhou, why haven't I heard of a similar secret recipe? Has anyone seen such a mellow wine?" Zheng Bin was a little unbelievable and asked: "When did the Lu family start to change? What clues can be found?"
The shopkeeper said carefully: "What the young master said is indeed a bit strange. A month ago, the old man Lu Tong had no choice but to sigh. Not long after, he suddenly brewed such a mellow and strong wine...
By the way, I heard that Lu Tong has been very close to the prodigal son Xie Yi recently, and has many interactions. Does the change occur here?"
Although it was a suspicious tone, the shopkeeper was the Zheng family's confidant and had always been safe in his work. He could say this, but he was most likely to be indifferent to all. His words were tactful, just to take care of Zheng Bin's lost mood.
"Xie Yi?" Zheng Bin was shocked suddenly. Is it the prodigal son?
"Young Master, a few days ago, the villain heard some rumors that the governor's son fell off a horse and was injured, and had a high fever. Many doctors in Chenzhou were helpless. It seemed that Xie Yi helped cure it, and it seemed that this kind of alcohol was used."
"He?" Although Zheng Bin was unwilling to believe it, the details seemed to be tight and natural.
No wonder Xie Yi went to the governor's mansion many times, no wonder Hou Junji treated him so well and even invited him to the mansion for a banquet. He originally thought it was because of his talent in poetry and prose, but that night he was in the Red Mansion, Helan Chushi's surprise overturned this possibility.
Then, the statement that we should save Hou Junji's son seems reasonable.
Zheng Bin widened his eyes and looked in disbelief. Why did the ignorant prodigal son suddenly become so powerful, talented, clever, and even his medical skills?
It's really...unscientific!
Zheng Bin shook his head repeatedly, unable to understand, and in addition to suffering losses in Xie Yi's hands, he felt a strong sense of frustration in his heart.
"Can the Lu family think of some solutions?" After a long time, Zheng Bin said this.
The shopkeeper understood and knew that the so-called method of his son was meaningful, but... this time it was different from the past!
"Young Master, if Xie Yi intervenes in it, this matter will be complicated... After all, Helan Chushi likes him very much, which means the importance of Duke Chen's mansion and even the Eastern Palace."
The trusted shopkeeper who was very sensible said in a deep voice: "Whether it is the boss (Zheng Bin's father) or his hometown in Xingyang, there are instructions that any nobles in the court and local governments must be dealt with carefully."
Zheng Bin clenched his fists and sighed helplessly. As the Yue family of Prince Hidden Li Jiancheng, the Zheng family in Xingyang has been helplessly with their tails and has been living for a long time. Faced with a small Duke, he had to be humble, for fear of angering the sensitive nerves of Emperor Li Shimin.
Although he was very dissatisfied and had many shameful and powerful means to reverse the situation, he did not dare to act rashly under the constraints of the family's interests.
I could only watch Xie Yi proudly, constantly humiliating himself, but he was helpless.
Chapter completed!