Lin Zaishan had already talked with Diao Yuehan and Park Dae-sung in detail before. In the situation where the recording industry is declining, O9 years later, beyond company will focus on the development of the variety show entertainment department first, and then promote the exhibition of the music department.

After "Singer and Writer", "The Voice of the Voice" and "The Extreme World" successively achieved high ratings, the TV industry has already caused a strong variety show storm.

In the past, the ratings of mainstream variety shows and popular TV series were incomparable, but judging from the situation last year, the ratings of variety shows have already tended to counteract the TV series.

The focus of major satellite TV stations this year will be on high-quality variety shows. It can be foreseeable that O9 will be the year of variety shows with mixed results, and various resources will be smashed into the variety show circle, which will bring considerable competitive pressure to the beyond variety show department.

Beyond Variety Show Department has just been established. How can it ride the wind and waves in the variety show industry that is about to become a terrifying wave and achieve dazzling results? This will be the biggest problem facing Beyond Variety Show Department this year.

Fortunately, the Beyond Variety Show Department now has the leading music program of "The Voice of China", and the ratings myth of Lin Zaishan. As long as the second season of "The Voice of China" is done well this year, the Beyond Variety Show Department should lay a better foundation for exhibition.

However, only making a program called "The Voice of China" cannot meet the requirements of the overall high-profile beyond company.

Therefore, on the premise of concentrating advantageous resources to do a good job in "The Voice", Lin Jae-san has already put forward a request for Park Dae-sung to continue recruiting troops and strengthen beyond the variety show production team. This year, beyond the Voice Department aims to create three to five high-quality programs including "The Voice".

These variety shows do not necessarily have to be limited to music. The variety show department should brainstorm and create more types of programs that are popular among the audience.

Originally, Lin Zaishan was thinking that beyond Variety Shows Department would concentrate on making music variety shows, to make this type the best and dominate the market for this type of program.

However, after considering the current market development needs and considering the opinions of Park Dae-sung and Diao Yue-han who are more familiar with the TV industry, Lin Jae-san decided to let Park Dae-sung and others play freely, without having to limit themselves to the production of a single music variety show. Other programs can also be done, as long as there is a market.

The successive popularity of "Singer and Writer" and "The Voice of Good" led the trend of the TV variety show industry last year. As soon as "Singer and Writer" became popular, the TV industry immediately launched no less than 10 new variety shows in music.

After "The Voice" became even more popular, there were more music programs that followed the trend in the TV industry.

According to internal information, music variety shows that have been launched and are preparing to be launched in the first half of O9 will exceed 2O, and almost every major TV station has dabbled in this field.

Resources rushing towards music variety shows will inevitably cause aesthetic fatigue among the audience. Therefore, Park Dae-sung-cai suggested that Lin Jae-san should not stick to music variety shows, as the risk is too great and the competition is too fierce. They might as well find another way and open some new variety shows to lead the trend. Although this risk is also very high, if done well, it will bring greater benefits to the beyond variety show department.

Doing more variety shows of other types will also attract more audience attention and attract audiences who do not like music variety shows so much, which will open up a wider market for beyond artists.

Under the situation of vigorously exhibiting the variety show and entertainment department, Lin Zaishan, Park Dae-sung, Diao Yuehan and others have reached a consensus that they should cultivate beyond company's own gold medal host and host group.

It will be natural for beyond singers to take their own variety shows. If beyond the variety show career is launched, it will be a powerful promotion and promotion for beyond artists' overall exhibition.

Lin Jae-san is now very supportive of Park Dae-sung and the others' ideas. There are many popular variety shows in another world that can be moved here, such as "Running Man" and "Dad is Back", which can be learned from, and there is a great opportunity to lead the trend.

But Lin Zai-san has not provided any creative support to Park Dae-sung and others. In this regard, he hopes that Park Dae-sung and his variety show members can open their own activities instead of blindly following his suggestions and orders.

If Park Dae-sung and the others always do the show according to his ideas, the creativity and autonomy of the variety show department will be greatly restricted. What should he do if there is no show in his mind in the future?

If Park Dae-sung and others do not have the ability to make good variety shows independently, it will be impossible for beyond the variety show department to go long-term.

So in terms of innovation programs, Lin Jae-san decided to let Park Dae-sung do it himself first. He wanted to see how much potential and creativity these people have.

Park Dae-sung was able to come up with the classic link of the swivel chair of "Singer and Writer", and Lin Jae-san believed that this guy would definitely come up with better variety show ideas.

Although Lin Jae-san decided to let go in other variety shows, Lin Jae-san still insists on his own opinions and provides guidance and advice to Park Dae-sung and others in music variety shows.

In O9, music variety shows will still be the most focused project produced by beyond the variety show department

I won’t talk about “The Voice”. The investment scale and production team of the second season will definitely be upgraded compared to the first season. From the start of the auditions, we must do it with an attitude of striving for excellence.

Only making one "The Voice of the Good" cannot satisfy Lin Zaishan's own music needs and appetite. Currently, the trend of following the trend of music variety shows in the TV industry is very serious, but no one can form a climate like "The Voice of the Good".

Lin Zaishan asked the variety show production department under Park Dae-sung to produce another higher-level professional music variety show this year, and he has given Park Dae-sung the name of this program is "I Am a Singer". The first-line singers and powerful newcomers who are mainly engaged in the music industry will gather the best singers in the Chinese music industry who have become famous or are about to become famous to compete for the throne of the singer.

Park Dae-sung first heard that Lin Jae-san wanted to make this program called "I Am a Singer" beyond the variety show, and he was not optimistic about such a program becoming popular.

In Park Dae-sung's opinion, such a show is too dated and has no novelty.

More than ten or twenty years ago, in the golden age of Chinese music, such programs emerged one after another, and all first-line singers came on stage to sing.

But with the decline of the music market, there are fewer and fewer such programs, and they are almost extinct at present. Few variety shows invite front-line singers to sing without doing anything else.

It seems that only the charity songs broadcast on Lotus TV on the fly are such programs. But because of their special nature, the program does not show much attention.

Now Lin Jae-san wants to gather a group of top singers to compete on the same stage. Will this really attract the audience's interest? Park Dae-sung is skeptical about this.

It will definitely be a thankless thing to do such a program.

Famous first-line singers are not as obedient as newcomers who participate in "The Voice of China" or "Singer and Writer". They do whatever they ask them to do, and their appearance fees will be very high.

If it is really like Lin Zaishan said, beyond the variety show department invites the most popular first-line singers and potential newcomers to participate in the competition, the appearance fee alone will be a huge investment.

Whether there is any TV station willing to cooperate with beyond to produce this program and share risks is unknown.

Such a program cannot be broadcast on second-rate TV stations. It must be broadcast on the largest satellite TV station and must be broadcast on the hottest evening hours.

At present, all the prime time variety shows of first-tier satellite TV stations in the first half of the year have been scheduled, and it is impossible to squeeze in.

It is hard to say what the variety show market will become in the second half of the year, and whether music programs will still be very popular.

If the trend of music variety shows is weak, then there will definitely be no such high-standard program that has been produced by David TV and beyond.

Guoyu has already collaborated with beyond. From its own interests, Guoyu is unlikely to jointly produce such "I Am a Singer" program with beyond. Because Guoyu's music department currently focuses on idol groups, there are not many pure and powerful singers who can make moves. Programs like "I Am a Singer" are not suitable for promoting pure newcomers, so Guoyu must be not interested in such programs.

In the end, if beyond himself produces "I Am a Singer" and bears such a large capital investment, the risk would be too great.

Anyway, Park Dae-sung has told Lin Jae-san all his true thoughts on this show, and he also said bluntly that it would be thankless to do such a show, and it may even bring devastating results to the beyond, allowing beyond to lose a lot of money.

But Lin Zaishan still insisted on making such a show. This is not only because "I Am a Singer" has very successful market experience in another world, but also believes that music will never go out of date, but it has ups and downs in the tide of exhibitions.

After being depressed for so long, Lin Zaishan's outstanding performances of "The Voice" and "Singer and Writer" in the past year have already made Lin Zaishan feel that music variety shows will have greater market potential.

Those famous singers must be particularly jealous and dissatisfied when they see newcomers like Tang Yaxuan making trouble in the record market and making their mark.

If famous singers can be given a stage for a hit, they should cherish such opportunities and show their best condition to give the audience a more grand feast that belongs only to music.
Chapter completed!