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Chapter 197 New Product Promotion

Chapter 197 New Product Sales

It is impossible to formulate a correct response strategy, which has become a common psychological state of all countries. They are confused and at a loss, and do not know how to deal with the great changes in the world. They are still wandering and still continuing to understand. I hope that in the near future, they will become clear.

Given that espionage activities against China are unprecedentedly rampant, in order to strengthen domestic confidentiality work, Li Tiancheng quickly established the National Security Bureau to strengthen the investigation of technological plagiarism and espionage. He found that those who came to China to engage in commercial and military espionage will be immediately bound by the Counter-Espionage Law and arrested and sentenced.

But this cannot dispel the interest of espionage in various countries. What they are most interested in at the moment is the field of scientific and technological development in China. They usually hire local Chinese people to serve them. People rarely directly participate in espionage activities, so it is difficult to investigate. In poor China, there are many people who ignore face and dignity for money and ignore national and national interests. People usually call them traitors. No matter what era they are in, they have grown widely on this hodgepodge land.

In Nanjing in May, the weather has begun to become very hot. This year's plum rain season has not yet arrived. The temperature has always been high. It has exceeded 30 degrees for a few days. At around 10 o'clock in the morning, people are sweating all over when they stand in the sun for only a few minutes.

There was a group of young people, braved the scorching sun, standing on the marble floor of Nanjing People's Square, talking with the crowds passing by, each with smiles. The group of young people were soon surrounded by many people who came to the square to wander and pass by. The various strange things in the hands of the young people attracted the attention of most people, causing many people who were originally rushing to stop their own steps.

Young people wear uniform Zhongshan suits and look like people from government departments. They are indeed market investigators sent by the Ministry of Industry. They bring some new products to show the Chinese people to investigate the market's response and popularity to these products, and thus determine the next product production plan.

There are many young people like them all over the country, and some of them have also gone to Europe and the United States to carry out similar market research activities.

"Don't miss it if you pass by. Uncle, aunt, brother, and girls are all here to take a look and see our new products." A short and fat young man was holding a strange cluster of floral fabric in his hand. A round metal handle fell out of the fabric, shaking towards the people around him. This thing is only half a foot long and looks inconspicuous.

"Young man, what's the thing in your hand? What's the use?" Several elderly aunts saw the young man shaking very vigorously, and immediately surrounded him with mouths. An old aunt in her fifties squinted her eyes and stared at the things in the young man's hand, stretched out a finger and pointed it at him in confusion.

"Auntie, look at it, I'll make a trick for you." The young man smiled and showed his snow-white teeth.

"Caught tricks, you can still make tricks. Why do you change us quickly?" An old man next to him also stopped his steps and asked with his brows covered with troughs.

The young man gently stretched out one hand, then pulled a button on the cloth, then pulled the handle at the bottom with one hand, grabbed the cloth with the other and pushed it up. Then suddenly a huge umbrella formed in the hands of the young man as if it were magic.

"How is it, everyone, my trick has become good?" said the young man, looking proudly at the crowd around him, showing the umbrella that had just been transformed in his hand.

"What's going on? I didn't see clearly. Have you all seen it clearly? This young man was holding a piece of cloth in his hand just now, but why did he suddenly open it into an umbrella? It's so strange?" The old aunt's eyes were suddenly wide open, staring at the big umbrella in the young man's hand, and said with a tongue.

"Young man, what's wrong with your umbrella? It was so small just now, why did it suddenly become so big?" The old man was also stuttering.

"Everyone, this is actually an ordinary umbrella, but it is different from the umbrella we usually use. It is the latest new technology product in my country. It is a foldable umbrella. It is very convenient to carry. You can easily put it in the bag and the vegetable basket to free up your hand. Do you think it is inconvenient?" The young man began to smile and explain to the people around him. "Please take a look again, I will demonstrate it again."

Then the young man slowly replayed the movement just now as if he was slowing down his motion, so that the dozen people around him began to see it clearly. After the young man demonstrated it several times, everyone realized that this was not a trick, it was indeed a new umbrella.

"It's so amazing. Which scientist invented it? This guy is so smart. You can think of this kind of high technology." An aunt exclaimed with a voice.

This kind of gadget is called high-tech, and young people can only chuckle, because technology in this era is so backward and a little decent invention is invented, and people will be amazed by it. This folding umbrella is also regarded as high-tech.

"Let me play." Seeing this, the old man was still childish. He reached out to snatch the folding umbrella from the young man's hand and began to learn to fiddle with it.

"Oh, this guy can really stretch and shrink. It's so amazing. Holding this kind of umbrella in your hand is much easier to handle. It's much easier to hold than the old-fashioned umbrella we use." The old man immediately started playing with the umbrella happily.

Then several people snatched them and started playing in a row, fearing that the young people would maintain order for them, for fear that they would fight.

"Young man, how much does this folding umbrella cost?" The old man felt that this thing was fresh and practical, small in size and easy to carry, and suddenly became interested in shopping. He thought that several broken umbrellas in his home had leaked, so it was just right to buy one and use it.

"Uncle, do you think it's pretty good? This thing is cheap, fifty copper plates a handful of copper plates. This is our promotional price. In a few days, there will be no such price. If you want to buy it, you have to take the early one." The young man immediately explained to the old man with a smile. The young man was particularly concerned about the first customer to ask about the price.

"It's only fifty copper plates, not expensive, not expensive. The umbrella I bought a year ago costs 100 copper plates each. I didn't expect that your thing is both easy and cheap, and it's really cheap. Give me one. My grandson is in middle school in Nanjing Teaching Park and needs an umbrella to protect the sun and rain. I'll have to send it to him in a few days." The old man squinted his eyes and smiled, and immediately said happily.

"Okay, uncle, you've got it." The young man started his first order business, so he naturally smiled. He immediately turned around and took out the same flower umbrella from the cardboard box next to him and handed it to the old man.

"These are fifty copper plates." The old man took out a stack of copper plates from his waist bag, counted them briefly, and handed them to the young man.

Then the old man tossed the umbrella several times and found that it was the same as the one just now, and there was no problem. He immediately put it away happily and put it directly into the vegetable basket in his hand. He felt it was very light when he carried it, and the corner of his mouth curled up, showing a satisfied smile.

"Young man, where did you come from? Are these umbrellas produced in China?" The old man then asked with concern. Recently, new domestic products have emerged one after another. Domestic products have become a new term in the times and have gradually replaced the monopoly position of imported industrial products.

"We are staff members of the Huaxia Umbrella Factory under the Ministry of Industry. Today we specially brought the samples we produced to the market for sale, and by the way, we can see how the people react to this kind of umbrella. You are the first buyer of our folding umbrellas in the world. You are always the first person in the world to use this kind of umbrella." The young man explained patiently with a smile.

"The first person, I have lived for most of my life and never had a first place. This time I made a first person with a cheap one. It's an honor, honor." The old man immediately laughed happily.

"Give me a handful."

"I want one too."

....

The whole box of folding umbrellas brought by the young man was quickly sold out by the people around him. Even the young man did not expect it to be sold so quickly. Looking at the pile of copper plates and silver piled beside him, he couldn't stop smiling.

A few dozen meters away, another young man was showing the new lighter to people, attracting many people to watch. People were amazed that this small plastic lighter could actually gently push the fingers and continue to emit flames. Moreover, there was no kerosene in the lighter, but white liquid, which looked like water.

The Chinese people still lack scientific knowledge. They thought that this lighter ignites water, and they were surprised. However, after the young people patiently explained, they realized that this lighter did not burn water, but another chemical combustion agent. People then found that this lighter was much more convenient and quicker than the matches used for lighting at home. Moreover, the matches were not easy to use when they were damp, and they often could not fire. This lighter could be used until the combustion liquid inside was used up.

The young man also encountered the same situation. Then this small plastic lighter became the target of purchase by smokers and housewives. It is simple and practical, fresh and fashionable to use, and the price is comparable to matches, which is cheaper than some matches. The market prospects of this lighter are very broad, and it will quickly replace the matches used in the domestic market.

In another place, there is a golden orange juice drink that looks very attractive. There are many people watching, but it has not caused large-scale purchases. Only a few citizens bought a few bottles of orange juice back. It is not because this drink is not delicious, but because the people of this era have no money in their pockets. Many people are greedy, but not many people can truly enjoy this kind of orange juice with thirty copper plates per bottle. Ordinary people probably can only drink delicious and sweet juice drinks during festivals. Therefore, its market prospects are not as good as lighters and folding umbrellas. However, it is not easy to be imitated and its market share will last longer.

This kind of beverage is positioned as a urban consumer group, followed by rural consumption, with the European and American markets being the main ones, and domestic markets being the second. In order to ensure the sale of this orange drink abroad, the manufacturer that produces this kind of beverage is a Sino-foreign joint venture, which is a joint venture with the British. The British side is responsible for the promotion and sales business of the European and American markets. This cooperation method also facilitates the entry of this product into the British and European and American markets.

However, all countries currently have certain trade protection measures, especially after Zhenhua's various products are popular all over the world. Once a certain product occupies a large share of their market, the birth of trade protection regulations will follow, which is also an obstacle set by countries to protect their industries from being overly impacted by foreign products.

Just imagine that if all countries tried their best to open up the market, then most of the products produced by Zhenhua already occupied an absolute share in all regions of the world, and some products could have a market share of more than 80% or 90%. In fact, even Zhenhua Textile Machinery, which can completely replace old-fashioned textile machines, has a global share of only about 50%.

Trade protection measures from various countries have curbed the momentum of crazy sales of many industrial products in Zhenhua in the early stage. When many of Zhenhua’s products first came out, they had a strong sales momentum in various countries and quickly seized the market in most regions. However, with various trade restrictions in various countries, sales in the following years were greatly curbed, and the domestic market was not prosperous enough, so sales will also be greatly affected.

However, some practical and cheap products such as tungsten filament bulbs and new flashlights have good sales in China, with a market share of almost 100%, because their birth quickly eliminated old products and became mainstream products in the market, and would not be restricted by trade protection.

However, it will take a long process to gradually increase the demand in the domestic market, so the scale of industrial investment will be limited by the insufficient national consumption capacity and can only gradually and steadily develop.

On the dirt road outside a village in the western suburbs of Nanjing, a chariot was moving forward on the bumpy road with a few small sacks. Several young men pushed the chariot forward and were talking and laughing all the way to approach the big village. This was a group of young technicians sent by the Ministry of Agriculture, who were walking towards the village named Wang.

Although the sun on their heads was hot, the young people were sweating on their foreheads, but their hearts were very cool because they were going to the fields to test their scientific research results today, and brought the new agricultural technology they developed in the laboratory to the countryside for practical testing...
Chapter completed!
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