Chapter 156: Learn to use the media

For Manchester United, the start of this season is not a good start.

After being forced to go crazy at home by Leicester City in the first round, and finally tied the score with a free kick from Beckham. In the second round of the league, Manchester United encountered an embarrassing draw again on the road. They didn't have much way to defend West Ham United in the whole game, and they could only get a draw without a goal. However, it was surprising that Ferguson was in a stalemate and did not send Tiger, who could create opportunities in the first few games as soon as a substitute came on the bench. Tiger sat on the bench for a full ninety minutes.

When the final whistle sounded, Tiger looked at Ferguson with some disappointment, but Ferguson did not look at him, but just kept a stern face and didn't make a sound.

Tiger didn't know what Ferguson was thinking. After playing well in the previous substitutes, Tiger thought that even if he couldn't become the main player immediately, he should have more opportunities to play than before. However, this time, he was also in a deadlock. Ferguson did not send himself to the field when facing the opponent's tenacious defense...

However, Tiger did not express his dissatisfaction. After all, it was just a game... Maybe the head coach has other considerations, right?

And three days later, in the second leg of the Champions League qualifiers, Tiger ushered in his first start.

Because he had already achieved a three-goal lead at home, Ferguson sent a lot of substitutes in the game, and three of the four main players in the midfield were replaced, Tiger, Bromquist and Bart came on the bench. The only main player who played was Beckham, and the forward line also sent the cooperation of veterans Sheringham and Solskjaer. On the defense line, Phil Neville replaced Erwin.

Although it is a substitute, Manchester United still has a great advantage when facing Polish teams. Ferguson gave Tiger a special instruction before the game to not dribble the ball too much, pay more attention to passing, cutting and running.

Tiger faithfully implemented Ferguson's tactics on the court. Although he was still gradually adapting to this tactic, the training in the main god space also had a great deviation from the actual game because he was not familiar with this running. However, he was working hard to adapt to this tactic, strengthened running, dribbled the ball less, and only moved within the prescribed range. He teared open the opponent's defense line by passing and cutting rather than dribbing the ball alone.

At this time, his enhanced passing ability played a great effect. There were basically no mistakes in short passes. Whether it was a horizontal pass, a back pass or a forward pass, he was always able to accurately pass the ball to his teammates' feet. This also made Manchester United's offense no longer look like in the previous first round of the game. When Tiger was on the court, there were two completely different rhythms and changes back and forth, which made Manchester United players at a loss.

Ferguson nodded with satisfaction off the court. Although Manchester United's current operation is not as natural as in previous seasons and there are still many stagnant situations, it is much better than the previous game. In his opinion, as long as Tiger does not overtake his personal performance above the team, there will be no big problems.

In the end, relying on the goal of veteran Sheringham, Manchester United defeated his opponent with a goal away and advanced to the main stage with a total score of 4-0 in two rounds. Like Manchester United, the strong teams also qualified one after another. Inter Milan in Italy, Bayern in Germany, Benfica in Portugal, and Eindhoven in the Netherlands all entered the main stage of the Champions League.

After this game, the European continent's league was temporarily stopped. Next, on September 5 and 6, a European Cup qualifier will be held. In this national team match, although Hodel summoned some young players, Tiger lost the national team again.

When asked by reporters why Tiger, who had good performance at Manchester United, was unable to be selected for the national team, Hodel replied calmly: "Tigger has not played much this season and has not shown a very outstanding state. I must consider recruiting players in better shape. There are only so many people in the national team. It is impossible for me to call the team for every player who is optimistic about by the media. What's more, Tiger is not mature and needs more training."

Tiger was blocked by reporters outside the Carrington training base. When the reporters asked Tiger what he thought about Hodel's words, Tiger, who was furious, replied annoyedly: "I don't know what the standards for selecting materials are, and I don't know what kind of training I need. Now I only think about the game at Manchester United. If the national team needs me, I will definitely contribute my strength, but they also need me to succeed."

As soon as Tiger said these angry words, the reporters were all happy, and so reports began to come out...

"I don't know what the national team's selection criteria are! The young Tiger fired at Hodel."

"The national team doesn't need me, all I think about is the match at Manchester United! Tiger Lee expressed his disdain for the national team."

"I still need exercise? No, I don't need exercise. Tiger thinks Hoddle doesn't know anything."

Although he played the main player in the last game and won the game, Tiger did not play so comfortably. The failure to be selected for the national team made him feel even worse. These reports made him start to disgust these reporters who were afraid of the world...

Fortunately, he has a good agent, Rose. After knowing that Tiger's words were used by someone, he immediately helped Tiger accept an interview with the reporter - the candidates selected were also selected, and Mr. Clement, a Sun reporter who has always been good at Tiger, made a brilliant debut...

Clement and Tiger worked together for two hours. Tiger made detailed statement that his previous words were not what the media reported. He respected Hodel very much and believed that being selected for the national team was a very glorious mission. Although the national team did not call him, he had no complaints. Instead, he was always ready. As long as he could contribute his strength, he would definitely participate in the national team without any conditions...

After Clement put away his pen and recorder and left satisfied, Tiger breathed a sigh of relief.

So fucking tired...Tiger felt that after talking in these two hours, he was even more tiring than two hours of training in the main god space.

He stretched, then turned to ask Rose who was smiling beside him: "Mr. Rose, is this kind of interview necessary? I just need to be myself, regardless of what those damn reporters say."

"No, no, no, your attitude is not good." Ross shook his finger: "Tiger, you are a Premier League player now, you have to learn how to deal with the media... Those reporters are really damn, but don't forget that this is in the UK! The media is omnipresent! You don't need to be afraid of them, but they can cause you a lot of trouble. Tier, it's useless to hide, and there is no need to fight against them toughly. You have to learn to use the media."

"Use the media?" Tiger was stunned.

"Yes, it's just using them." Ross laughed: "These guys can't do anything else, but creating public opinion is the best thing. You can use their mouths to say what you want to say, such as if you want to join the national team? That was not possible before, it would only cause journalists to come and cause trouble. In order to attract attention, they will make you a player who is dissatisfied with Hodell, so that they can attract enough attention and increase their newspaper sales... But what are the benefits for you? Is it good? Nothing at all?

Yes! There are huge disadvantages! If you break up with the national team, even if Hoddle is no longer the head coach of the national team, and if you change to a new head coach, you will probably not be recruited into the national team, because you were fighting against the national team at that time. The strength of a person is always unable to fight against the national team. If you cannot be selected into the national team, it will be your own losses. Without you Tiger Lee, the national team will still have Scholes and Redknapp, and if you don’t have the England national team, are you going to participate in the Scottish national team?”

Tiger shook his head with a wry smile.

"So, you have to use the media to tactfully say what you want to say, create public opinion to force the national team to let you... If you want to use the reporter, you have to give them some sweetness appropriately, and at the same time make them feel that this sweetness is hard-earned, so that they will please you and help you speak in the media." Ross continued.

"How can I get them to speak for me?" Tiger became interested.

"It's very simple. In the future, you don't accept all the interviews, just accept the interviews I arranged for you." Ross smiled: "Make you a person who is difficult to interview. If you occasionally ask them to interview once or twice, that's the sweetness. Arrange the kind of reporters who can help you speak good things to interview you, such as the Clement just now. After a few times, the reporters will know that you are not a guy who is easy to mess with, and they start to have to please you. The reason is very simple. They need to find news from you, and you are very important to them."

"I understand, big stick and carrots." Tiger laughed haha.

"That's right, it's just a stick with carrots." Rose nodded heavily: "If you don't give them any good faces, don't accept their interviews, and occasionally ask them to interview you once, they will be very grateful. Only reporters who say good things to you can interview you, and they will say more good things to you. If a reporter is rude to you or tamper with your speech, you can even announce that you will not accept interviews from this reporter or even this newspaper. If you don't accept interviews, there will be no loss to you. But for them, there is a lack of a source of news creation. You are the initiative. Don't forget this."

Tiger nodded suddenly. Just like between him and the national team, he is weak, the national team is strong, and compared with him, the reporters are weak, and he is strong. It is very simple. The weak side needs the strong side, while the strong side may not necessarily need the weak side. This is the truth in most things in the world.

"In the future, no matter whether you are blocked by reporters or wherever you are blocked, I will not accept their interviews. Only if you arrange it, I will accept the interview." Tiger said at the end.

"That's right, that's it. Only by saying good things to you, not making your rumors, and not criticizing your reporters for no reason can you get your interview. We can even set a benchmark, such as the Clement just now. We can make him your royal reporter and give him some reliable news to gain fame. In this way, your image in the media will be positive. Don't underestimate them, they can also be of great help to you." Ross nodded and said.

"Then please Mr. Ross and help me with these things." Tiger nodded to Ross gratefully.

"Don't say that, this is my job." Ross laughed.

"By the way, in a few days, the movie I invested in will be released in major London theaters. Guy and Winnie sent me three tickets for the premiere. My parents were not interested in this. I planned to take Kelly to watch it. There was one more. Mr. Ross, you go too." Tiger took out a movie ticket from his pocket and said to Ross.

"What, let me disturb your two-person world?" Ross joked while taking the movie ticket.

Tiger blushed with a rare look, and Ross nodded immediately: "Okay, I will go there at that time. You should have time during this period, so you can go to London to relax."

On September 5, England suffered a heavy Waterloo at the home court of the Swedish national team at the Lasanda Stadium, England's first European Cup qualifiers.

Before this game, England had been surprisingly unable to defeat Sweden for 30 years, and this game was not spared. Hodel did not make a major change in the team after the World Cup, and the main lineup was still the veterans. They had a perfect start. In just two minutes of the game, captain Alan Hiller scored a header in front of a free kick drawn by Beckham, and England led 1-0 away.

However, in the 32nd minute, Sweden equalized the score with a free kick, and Shimann lost the ball and the midfielder Anderson, who played for Newcastle, made a shot into the net. Just three minutes later, Scholes's mistake made the opponent's forward Mugabe intercept the ball successfully and drove straight into another goal. In the second half, England tried hard to regain the decline. However, midfielder Ince fouled Larson's tackle and accumulated two yellow cards and was sent off. England finally failed to recover and finally lost the game.

After the game, angry English fans vented their dissatisfaction outside the Lasanda Stadium. They smashed several windows and finally ran around before the police arrived. This incident also made the image of English football hooligans more deeply rooted in people's hearts.

After the game, Hodel had no choice but to say that there was something wrong with our defense, and the domestic media criticized Hodel. Clement became the focus again after sending Tiger's personal interview. He believed that it was a serious mistake to not recruit Tiger with excellent personal breakthrough skills into the national team. The national team's problems were not defense but offense. Two years ago, England played smooth ground cooperation, and now it has returned to the original situation of crossing from both wings. The Premier League has trained many excellent offensive players, and the traditional winger tactics should be outdated...

All this had nothing to do with Tiger. On the night when the national team lost, he came to London and spent a happy night with Kelly.

The next day, Tiger was in a suit and attended the premiere of "Two Big Bowls" with Kelly. This premiere was not grand. After all, from directors to actors, they were all unknown people. If it weren't for another investor, British music star Sting, who was also present, there would probably not be many press conferences to support him...

In addition to Sting, the most famous ones at the scene were Tiger and Winnie Jones - one is a storied figure in the Premier League. Although he has not yet played the main role, the other is a newly retired star. They also murdered many reporters' films.

Kelly held Tiger's hand and showed a charming smile at the camera. Although Tiger failed to transfer to the London team made her feel a little disappointed, she now thinks Tiger is indeed very good. At least he can invest in addition to playing football...

Next, watch the movie.

Ross was not interested in this movie, after all, he knew a lot in the entertainment industry. The total investment of this movie from filming to distribution was only 1.5 million pounds, and the production cost was extremely low. After the filming, no one was willing to release it. In the end, director Gay Ritchie's new girlfriend, the music queen Madonna, came forward, and Hollywood superstar Tom Cruise introduced it to Columbia Samsung Film Company, which was able to be released in theaters. There were ten British publishers in front of it that refused to release it, which shows how unfavorable the professionals are.

However, after watching it for a while, Ross was attracted by the movie. The nonsensical British dialogue, incredible coincidences, cool shots, quick editing and British rock... All of this is enough to attract the hearts of countless young British people! Even if Ross is a British man who is already quite young, he is deeply attracted by this movie, let alone those young British people who are increasingly doing nothing. Apart from coincidences, this movie almost happens to them at any time!

Tiger smiled back and forth on the chair. Although he had seen the sample, the movie after the re-editing was even more exciting, and Kelly was also happy to watch it. For British young people of their age, the attractiveness of this movie is unparalleled.

"I think I have to take back what I had before, Tiger, your vision is very accurate, this movie will definitely succeed."

After typing on screen, Ross whispered to Tiger.

"I just wanted to help my friend." Tiger shrugged.
Chapter completed!