If "Nanshanti" was just Nanshan Automobile and a group of netizens were making trouble there at the beginning, then when the leading domestic mobile phones doctoral supervisors began to end, the craze immediately entered a new stage.

Love the people and the country.

I love mobile phones, and I love making mobile phones even more.

To build a brand, you need to make a domestic mobile phone No.1,

I'm not a giant,

Not someone's copycat,

I'm a doctoral supervisor,

I only represent myself.

In just two days, the doctoral supervisor imitated Nanshan Automobile and shot an advertisement quickly on various portals and TV stations.

2005 was the most glorious time for the doctoral supervisor’s mobile phone.

At this time, there was no matter whether it was rice mobile phones or Warwick in the domestic market.

Doctor's supervisor's mobile phone, fighter jet in mobile phone.

Relying on this memorable advertising slogan, the sales of the doctoral supervisor's mobile phone exceeded 10 million units in 2005.

No wonder they are rich and generous, so they invited celebrities to shoot advertisements for large-scale delivery in a short period of time.

Not to mention, the effect of the advertisement will be clearly reflected in the next few days.

Various dealers have expressed their intention to increase orders, and the already popular models are even out of stock.

Naturally, the situation on the doctoral supervisor's mobile phone cannot be hidden from others, and they are not prepared to hide it.

Naturally, other businesses immediately began to follow the trend.

Those who make mobile phones, computers, TVs, websites...

For a moment, "Nanshan Style" became a more popular existence than "Xiao Hui: I Endorse for Myself".

All the Internet, whether it is various forums or portals, are reporting on related matters.

...

"Is this Nanshan Automobile still over? Our new film was about to start promoting last week, but because of the heated discussion on the Internet about "I endorse myself" that delayed the publicity pace.

But now another 'Nanshanti' appears, which will make our movie promote? "

In the crew of "Stepless", Cheng Kaige threw the laptop in his hand onto the desktop very unhappy.

The Internet has developed very rapidly in recent years, and many viewers of movies are online names.

Therefore, Cheng Kaige attaches great importance to the publicity work of "Levelless" on the Internet.

To this end, we are also planning to spend a lot of publicity and distribution expenses on advertising on various portals.

"Keg, this Nanshan Automobile is a car manufacturer and has nothing to do with our movies.

Although they have done a lot of things, their impact on us should be very limited."

Although Cheng Hong was not in a good mood, she could only say some comforting words to Cheng Kaige at this time.

What else should I do?

"How can it affect limited? The hot topics on the Internet are limited.

If everyone pays attention to what they did with Nanshan Automobile, they will not be so interested in "Levelless".

This will directly affect our box office.

The same promotional advertisement attracts different attention, and the promotion effect is naturally very different.

If we had known last week, we wouldn't have changed our plans, which would have been even more embarrassing now."

Thinking of the popular "Nanshanti" now, when I turned on the Internet, I could see the topic of "Love..., not love..., not..., I am..." everywhere, Cheng Kaige was in a bad mood.

At this time, it was a bit embarrassing whether "Levelless" started to promote or continued to wait.

It will be officially released in mid-December, and although I still have time to wait.

But if someone makes trouble in a few days, it will be depressed.

"I think many companies have also learned from the marketing methods of Nanshan Automobile in the past two days. Or should we simply follow the trend of our movie promotion and use the 'Nanshan' to promote it?"

Cheng Hong felt that it seemed that it was not a solution to keep waiting.

So I came up with a very creative idea.

“If we did this from the beginning, there would be no problem.

But now some people in the industry know that we have postponed the promotion and distribution work because of the Nanshan Automobile incident.

If we still use Nanshan at this time, we will feel like we are slapped on the left side of the body and sent the right side of the body."

Cheng Kaige, who wants to save face, obviously cannot accept such a situation.

Cheng Hong opened her mouth, and originally wanted to persuade her, but in the end she said nothing.

"Then let's wait for another week. The popularity of this 'Nanshanti' will definitely not be that high next week."

"Well, let's postpone it for another week."

...

Australian and American advertising is a famous advertising company in China.

In the past, other companies usually used their works to study them.

But this time, they were having a special meeting inside.

"We have watched these two videos of Nanshan Automobile many times. Let's talk about our own opinions now."

Creative Director Qiu Xin personally chaired the meeting.

Soon, the people below expressed their opinions.

"I think the most important thing about this Nanshan style can be circulated so widely in a short period of time is that their copywriting is so good."

"This is an ad with attitude. When you see these simple and straightforward lifelike descriptions, you will feel that it wants to interact with you, communicate with you, and make friends with you.

On the Internet, online names have made friends.

So whether it is the penguin signature or the topics that everyone is chatting about, they will revolve around the Nanshanti."

"Before this, following the advertising style of other companies was a very despicable behavior.

But the emergence of the 'Nanshanti' seems to have changed this situation."

“I’m actually a little curious about which advertising company is responsible for the production of this advertisement.

According to my understanding of Nanshan Automobile, the advertisers they cooperate with should be of poor quality.”

The automotive industry is considered a major customer in the advertising industry.

Each OEM invests a lot of funds in advertising every year.

It can be said that in the entire advertising industry, automobiles are the only ones that can be compared with cosmetics.

"I'm also curious who was responsible for producing this advertisement. If it was just a "Xiao Hui: I'm an endorsement for myself", it could be said to be accidental, but then there was the "Nanshan Style", then this matter cannot be described by chance."

The participants from Australia and the United States expressed their opinions one after another.

Without exception, none of the two successful advertisements have a low evaluation.

"A good advertisement is really a lot of feelings. The advertiser understands it as soon as he says it. Do you understand?
Chapter completed!