Chapter 878
Xia Tian nodded, and was quite satisfied with the amount of this reward.
The monthly salary of ATV producers is about 40,000 Hong Kong dollars, so even the bonus with a rating of 50% is already twice the monthly salary. If the rating of more than 90% can you get a monthly salary of ten times. I believe it is a great encouragement for them.
ATV needs about thirty-six TV series a year, each with twenty episodes and two episodes per night. Even if it is calculated based on the highest bonus, each TV series will only cost more than 20 million Hong Kong dollars.
ATV's advertising revenue in the second half of last year was HK$270 million, so it was only a reward of HK$100 million, which was just a splash of water and could afford it.
"Well, this amount is still good, but I still have two doubts in my mind that I have not solved it." Xia Tian stretched out two fingers and said, "First, how does this reward and punishment system promote innovation? If heroes are judged by ratings, they are more willing to continue shooting sequels in order to avoid losing rewards; second, the stars have ratings. If they compete to use popular stars to shoot dramas in pursuit of ratings, what should they do if the newcomer, half-popular and not black-blooded old people? What should they do if the popular stars make too many films and are so tired that they are dying?"
Zhou Liang Shuyi nodded, "I thought of a solution to the first problem. If the sequel is filmed, the reward will be reduced by half. In this way, if they want to get a higher reward, they have to go and shoot a new movie."
"I haven't thought about the second question yet. Sorry, Mr. Xia, I'm not thinking about it carefully." Zhou Liang Shuyi waved her hand again.
Xia Tian smiled slightly, "This method has a good idea, but it is still not detailed. If you solve it according to your plan, you will face a new problem. That is, the series that could have been filmed with a sequel, but because the reward was halved, everyone was unwilling to film, which resulted in a waste of story resources."
Unit dramas such as "The No. 1 Royal Court", "Senior Sister Tuo Gun", "Criminal Investigation Archives", and "Forensic Pioneer" are easier to shoot sequels. Because its stories are divided into units and units, and as long as there are new stories, you can continue to shoot. If only one of these dramas is filmed and no subsequent filming will be filmed, it would be a waste of such a good IP.
When Zhou Liang Shuyi heard Xia Tian say this, she was stunned and then scratched her head. Xia Tian was indeed talking about the idea. If everyone went to shoot new dramas in order to get higher bonuses, no one would be willing to touch valuable old dramas, which is indeed a problem.
...
"Then I will take Mr. Xia back and think about it with my colleagues." Zhou Liang Shuyi said.
Xia Tian waved his hand, "No need to worry anymore. After discussing it, I don't know how long it will take to come up with a solution. In that case, everything will be delayed. Let's do this, I'll come up with an idea."
"Of course, Mr. Xia, please tell me." Zhou Liang Shuyi smiled happily when she heard this.
In fact, she had wanted to ask Xia Tian for advice, but she was afraid of being taught a lesson by him, so she said that the company would not work if it was separated, so she didn't dare to speak. Now she saw that he took the initiative to make suggestions, she was really overjoyed.
Xia Tian has always been wise and wise, and countless problems will be solved in front of him. This time, he will definitely help him solve this problem.
"In this way, if you shoot a sequel, the starting point of the reward should not start with 50% of the ratings, but with the average ratings of the previous episode. In this way, unless he is confident that he can shoot better than the previous work, he should not shoot it, so as not to continue the sequel." Xia Tian suggested.
When Zhou Liang Shuyi heard this, her eyes lit up. This idea is indeed much more clever than what she had previously proposed. In this way, the quality of the sequel can be guaranteed, and no one can take advantage of the loopholes and use the fame of her previous work to cheat money.
"In addition, the average viewership rate of the series that shoots sequels should be at least 50%, otherwise there is no need to shoot sequels." Xia Tian added, "Also, the rewards for dramas with 70% ratings should be doubled, so don't let everyone get discouraged, causing the hotter the series, the less people are touched."
Only popular IPs have the value of developing sequels. A basic requirement for a rating of less than 50% is that it is a mediocre drama, so there is no need to shoot sequels again, wasting resources.
Furthermore, if a popular drama with a rating of more than 70% is filmed, it would be good to maintain the original ratings. It is basically difficult to surpass the previous work.
In the second half of last year, ATV had only ratings of four series, including "The Supreme Nine Five", "The Legend of Qin", "The Criminal Investigation Archives" and "Bao Qingtian", which shows that the number of good dramas is still very limited.
Since it is difficult to surpass the original viewership, there is naturally no way to talk about the reward, and naturally no one dares to shoot sequels. This will lead to a situation where the more popular TV series are less willing to shoot sequels. Of course, this is not what summer hopes, so if the reward is doubled, I believe this problem can be solved.
Zhou Liangshuyi nodded, thinking that Xia Tian was really considerate and noticed a little bit of loopholes, "Mr. Xia, you are such a talented person and are very clear."
...
"Okay, let's talk about the second question. In order to ensure the health of its artists and also ensure the filming progress of the series, I suggest that artists should be able to rest at least twelve hours every two days." Xia Tian thought for a while and said.
In the entertainment industry, it is not uncommon to film all night long. Especially in the Hong Kong entertainment industry, due to the fierce competition, overtime work is more common.
Like him, he had the experience of not resting for three days and three nights. In order to film "Chu Liuxiang", Zheng Shaoqiu did not rest seriously for ten days and ten nights in a row, and he could fall asleep even while standing. After filming that drama, he was sent to the hospital directly, and he was exhausted and he was suffering from liver disease.
The reason for this is mainly because TV artists are not worth much. Even first-line TV stars like Liu Dehua and Huang Rihua have only a monthly salary of only a few thousand Hong Kong dollars, which is only equivalent to the white-collar class outside. Since they are not worth it and have signed long-term contracts, they naturally have to use them to death. I wish I could use them every minute.
The artists of TVB in his previous life had long hours, low salary and low benefits, but it is well known that such a harsh working environment has led to the continuous departure of employees of TVB. The young leading actors and actresses all jumped, and even the producers, screenwriters, etc. left, and in the end, only a group of veterans and a group of newcomers were left to support the scene.
This has also led to a serious decline in the quality of wireless dramas. Not to mention that compared with well-produced American dramas, even compared with Korean and mainland dramas, they no longer have any advantages.
It is precisely because of these disadvantages that we will not eat ugly things like wireless in summer. Not only do we need to increase employees’ wages, but also increase employees’ treatment. The so-called willingness, willingness, and reluctance to give up, how can we get it? Only by willingness to give up will we get high returns.
...
"Twelve hours off every two days?" Zhou Liang Shuyi was stunned, "Mr. Xia, will you treat them too much? Our ATV is not very strict with artists now. They shoot up to three or four movies a year, and they spend a lot of time resting, and we have to pay them a salary. They have to enjoy so many preferential treatments during working hours, which is a great pleasure."
"This is not the case. If you say so, the factory recruits workers and promises to provide three meals a day, but in the morning, I will eat three meals in the afternoon and evening, and I don't have to eat for the rest of the day. Is this possible?" Xia Tian waved his hand and said, "When working, you must ensure the artist's rest time."
"Besides work, if you think they are too idle and white-collar workers are not well paid, you can arrange various jobs for artists, such as filming movies, filming advertisements, filming photos, making records, doing commercial performances, etc.," Xia Tian said again, "Don't forget that ATV is a TV station, but also the largest agency in Hong Kong. We have so many celebrities under our jurisdiction, if we arrange them in detail, we will not earn less than advertising income."
Hong Kong is now the most developed entertainment place in Greater China, and even Taiwan and Singapore are willing to accept a disadvantage. Hong Kong stars are also very popular in Greater China. You can go on stage to show off everywhere and make a fortune.
As Chen Baixiang once said, when his business failed, he took advantage of his wife Huang Xingxiu's reputation and sang on stage in Nanyang. He only sang two songs, one song "Thousands of Water and Mountains" (the theme song of "The Legend of the Condor Heroes", in which Huang Xingxiu played Azhu and Zhong Ling.), and in which he made a lot of money.
Moreover, it is still the golden age of Hong Kong film development, and nearly 100 movies are needed to shoot in a year. ATV stars are popular and their pay is not high. With such excellent cost-effectiveness, we are naturally not afraid that no one will invite them. In addition, borrowing to Nanyang and Taiwan to film, shoot commercials, release records, etc. is also a good way to make money.
ATV stars have signed contracts with the company, and their income can also be taken from it. Although the commission cannot be too high, at most, it can be more than 100,000 Hong Kong dollars, but the so-called long-term business flow and good business still have a lot of income.
When Zhou Liang Shuyi heard Xia Tian say this, she also felt it makes sense and nodded.
"Mr. Xia really woke up the dreamer with one word. I ignored this before and did not manage it well. But I won't do it in the future." She sincerely admitted and said incorrectly.
Xia Tian smiled slightly, "ATV stars were not well-known before, so it was necessary that they could not get out. But now ATV is different from the past. Our ATV stars can walk out with their chests raised and their heads up. I believe they will be very popular."
"Yes." Zhou Liangshuyi smiled.
Chapter completed!