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400【LIVEHOUSE】

When he returned to the company the next day, Luo Dayou came to report the good news to him.

"Mr. Xia, the selected collections released by our Tianxia Records are selling 200,000 copies." He smiled happily.

After the first original song competition, Tianxia Records selected forty songs and launched a four-in-one selection.

Because these songs are all tested good songs, coupled with the promotion of previous singing competitions, they became popular after their launch and received very good sales.

"Twenty-hundred thousand pieces, this number is not high." Xia Tian frowned when he heard this number. He was not as excited as Luo Dayou.

Zhang Xueyou's first newcomer, released his first album "SMILE" this year, with sales of 200,000 copies; Mei Yanfang's second album "Red Anita Mui" has sales of 250,000 copies...

The singers selected in this Rookie Singing Competition are all well-known in Hong Kong, with high popularity and many fans, but the record sales are not as good as those two new singers, so there is nothing to be happy about.

"It's mainly because we've sung all the songs on TV, so pirated records came out earlier than us, which affected our sales," Luo Dayou explained.

Pirated music is not a product that appeared in the Internet era. In fact, pirated records have appeared a long time ago. Moreover, pirated merchants are also very fast. In 1976, the singer Xu Guanjie released the record "Half a Tin and Eight Talls". It was just launched in the morning and pirated records were released in the afternoon.

However, although piracy is rampant, there are also many fans who buy genuine editions, so record companies and singers are still relatively profitable. It was not until the Internet era that the cost of piracy was almost zero that the entire record industry was defeated.

"Piracy is not an excuse. Other singers also have pirated copies, but their record sales are not low." Xia Tian waved his hand, "I think it's better to increase the intensity of marketing."

He once assured the singers that the company would not force them to launch records, nor would it force them to promote records, nor would it force them to hold concerts, etc. In short, it gave the singers the greatest degree of freedom. But in this way, if you want to increase the sales of the record, you have to put in several times more effort than other record companies in terms of marketing.

"Mr. Xia, to be honest, although I have a certain talent in the music field, I really don't have much experience in record marketing." Luo Dayou said sincerely, "so I suggest you recruit a professional manager as soon as possible."

"Okay." Xia Tian nodded.

Luo Dayou was a record company manager at the time, and it was a temporary solution. Now it seems that he is more suitable for the position of music director. As for managing a company and marketing records, it is really not what he is good at.

"Mr. Luo, do you have any candidates that can be competent?" Xia Tian asked curiously.

Luo Dayou shook his head. He knew many friends, but few business geniuses. "By the way, I think Polykin's general manager Zheng Donghan is really good. Polykin's career he managed has been booming in recent years and has made many singers famous."

"Zheng Donghan?!" Xia Tian was stunned. Isn't that the father of "Crown Prince Ji" Zheng Zhongji?!

He remembered that Zheng Donghan was also very famous in the music industry in his previous life. He seemed to have opened a record company called Gold Medal Dafeng. It had many well-known singers, such as Stefanie Sun, Jolin Tsai, Elva Hsiao, Zhang Huimei, Zhou Bichang, Tao Zhe, Hu Yanbin, etc. The business was very exciting. If he was the one who took charge of the world's records, it would be a pretty good thing.

"Yes. But he is now the general manager of Polykin, so it is impossible to invite him over." Luo Dayou smiled bitterly again.

As the general manager of Polykin Records, Zheng Donghan is already at the peak and has no choice but to be promoted. Therefore, the general manager of Tianxia Records is not very attractive to him.

Furthermore, Polyglin is one of the world's five record companies. Hong Kong Polyglin is even more famous and has produced many elites, such as the singers of Songs, Xu Guanjie, Zhang Xueyou, Alan Tam, Chen Huixian, Xu Xiaofeng, etc., all of them are singers under its jurisdiction, and they can be said to occupy half of the Hong Kong music scene.

The world record has just started, and all industries are waiting to be selected. Compared with PolyGold Records, it is really far behind. As the saying goes, people go to high places and water flows to low places. Why do people put a big and good company without waiting, and run to small companies from home to become a ox for clearing the land!

"Don't worry! As long as we wave the hoe well, we can't dig it down without a wall!" Xia Tian smiled slightly, "The ancients also said that sincerity can lead to gold and stone! I believe that as long as we have enough sincerity, we will definitely move him."

When Luo Dayou heard him say this, he smiled bitterly, but did not have much hope.

"By the way, what are those singers doing now?" Xia Tian asked curiously again.

"The main thing is to engage in creation, and there are no other activities." Luo Dayouhui reported.

Most of the talent show singers had not had a good life before, and they had to work to subsidize the band and continue to create their own music. However, now they have signed a company and released records, and everyone has made a fortune. So they no longer work anymore, and most of them stay at home to engage in music creation. Some even use their money to travel abroad, which is called "field collection".

"How can this work? I don't object to the creation, but I stay at home. Isn't this apart from the masses? Life in Hong Kong is so fast that if you don't show up for a month, the audience will forget you. When their records are released, it will be out of date. Who will buy their accounts?" Xia Tian frowned when he heard it.

He finally used the "first original song competition" to fan the "original style". Now that the singers choose to stay at home to create, it is a waste of his efforts.

How can there be publicity if you don’t show up? Where can you get fame without publicity? Where can you get influence without fame? Will the "original style" be weak soon?

In order to improve their fame, new singers like Mei Yanfang, Zhang Xueyou, and Lu Fang have worked hard to promote the show, film and TV series, and have developed in all aspects to become more and more popular.

He doesn't expect his singers to become stars in film, television and music, but at least he should do a better job in the music field.

"But the company made an appointment with them before, and they would not force them to perform or promote. Everything would go with the flow." Luo Dayou frowned.

"We shouldn't force them to do these things, but we didn't say we couldn't induce them to do these things." Xia Tian said, "When we prepare the stage for them and prepare the audience for them, I don't believe they are unwilling to perform on stage. Don't singers like to hold concerts? No one refuses to stand on the stage to accept the cheers of fans, right?"

Luo Dayou nodded. All singers like to hold concerts. In addition to the most profitable concerts, the more important thing is to stand on the stage and accept the cheers of fans like worship. The feeling of attention, like a drug, is addictive.

"However, Mr. Xia, these singers are not capable of holding concerts at present." Luo Dayou hesitated and said, "A concert can cost at least 5,000 people. I'm afraid our singers won't attract so many fans to pay for it."

Singers must have a certain box office appeal when holding concerts. Otherwise, no performer is willing to take on the performance. Even if the record is spared, they will lose money and make a lot of money and hold several concerts. At that time, the audience will be dissatisfied and will be even more embarrassing.

Generally speaking, singers who can hold concerts usually debut for more than three years, have always had a good development momentum and are only popular.

Like Zhang Xueyou, the first record sold over 200,000 copies, and the second record sold over 200,000 copies. When she held the concert in the third year, she still partnered with Lu Fang, who had the same good momentum at that time. Mei Yanfang also debuted for three years before she held her first concert. However, what she is more amazing is that she held fifteen concerts in the first time, setting a record.

These singers under Tianxia Records have just released a record, and it is a collection. Although the sales are good, there may not be too many loyal fans. Although they have very high ratings when performing on TV, watching TV is free. It is hard to say whether they are willing to pay another 100 yuan to listen to the concert.

"Let's talk about holding a concert, it's fine if you hold a few concerts, but it's lively for a while and it won't have much effect." Luo Dayou said again.

Xia Tian nodded and expressed respect for the opinions of professionals.

"Is there any small-scale performance mode that lasts a long time?" he asked Luo Dayou for verification.

"Will the dance hall resident bet?" Luo Dayou thought about it for a while and then said.

Xia Tian waved her hand. Although some famous singers sang in the dance hall, and there are quite a few, Xia Tian does not recommend this method because the style is too LOW.

"By the way, can we build a venue and a small performance stage that can only accommodate hundreds to thousands of people. Then let our singers perform there to attract fans to listen to it." Xia Tian suddenly said with his eyes, thinking of the famous Japanese AKB48, which is said to be the largest group in history. It is performed at the Akihabara Theater almost every day, attracting countless fans to support it.

"This is a solution, but I just don't know if it can be successful." Luo Dayou nodded and said.

"If you want to know the taste of pears, you have to taste them yourself." Xia Tian smiled, "I think you might as well give it a try."

"Well, Mr. Xia is indeed heroic." Luo Dayou smiled admiringly.

Building such a venue is expensive, so I guess I dare to take this risk in summer.

"Then where is our venue open?" Luo Dayou asked.
Chapter completed!
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