381 [Salted Fish Turn Over]
After receiving Xia Tian's order, Chen Yixin immediately began to conduct open and secret investigations. Within one day, he locked in more than 30 gossip and tricked the right and wrong. That afternoon, the group of people received the company's dismissal letter.
More than 30 people were fired in one go, accounting for one-tenth of the company's employees.
Xia Tian's decisive actions immediately shocked the whole company and was silent. He no longer dared to spread rumors and believe rumors, and the internal atmosphere of the company also changed.
After this normal layoff behavior was spread, it was interpreted by those who were interested that Xia Tian had no place to vent her energy and used her employees to relieve the fire. She made a big fuss and made a lot of noise, which made Xia Tian speechless.
On the fourth day of the release of "The True Heroes", the box office continued to remain at around 60%, and the box office in a single day barely exceeded one million. The second day of the release of "Dragon Heart" continued to be full, with the attendance rate remaining above 90%, and the box office in a single day was around 2.3 million, which was very powerful. In comparison, "Flying Tigers and Ark" in New Art City had a box office of less than 800,000, and its popularity was pitifully low. No one remembered it without deliberately mentioning it.
In fact, compared to only filming a drama that may lose money, people claim to be a summer when they are about to be over, New Art City is really going to be over.
Since the beginning of this year, it has not made many blockbuster movies. Only the box office of "Happy Ghost Summer Vacation" has exceeded 15 million Hong Kong dollars, the box office of "Four Eyes" has exceeded 10 million Hong Kong dollars, and the remaining movies are only a few million Hong Kong dollars. It is the worst year since the founding of New Art City.
There are only two reasons: one is internal and the other is external.
Internal reasons are that the three giants are fighting in the internal struggle and brothers are fighting against the wall, which makes their important officials leave one after another. Zeng Zhiwei, Teddy Robin, Xu Ke, Shi Nansheng, and the previous seven monsters in the New Art City were only three giants, and their creative power was greatly reduced. The number and quality of films were incomparable to the past.
Due to external reasons, the sudden rise of summer has launched a series of blockbuster films, which intensified competition in the Hong Kong film industry and stole many fans of New Art City. In addition, he dug up Wu Yusen and Zhou Runfa, the golden partners of New Art City, which caused New Art City to lose its general and also made it lose the opportunity to turn defeat into victory.
You should know that when New Art City was exhausted, it was Wu Yusen's "The True Color of Heroes" that made it revived. Zhou Runfa, who made this film famous, became the pillar of New Art City, and made more than ten movies for it, and made new directors such as Lin Lingdong and Du Qifeng famous, making great contributions to New Art City.
However, now that Xinyi City has lost Zhou Runfa, it is not so easy to find such a charming superstar again. After all, the 20th year of the golden age of Hong Kong movies is only just "double weekly 10%".
...
After the box office results on the fourth day came out, some people still said strange things, and they were getting more and more ugly, but Xia Tian didn't care. Now everything is empty, and we will talk about the winner and loser when the box office finally comes out.
Although there is competition for the masterpiece "The Heart of Dragon", he is always confident in "The True Color of Heroes". Because this movie is a classic among classics, even after thirty or forty years, the movie still looks passionate. A movie like this is like a pearl, even if it is buried in the sand, it still shines with intoxicating light.
There are examples of the film and television that the box office failed at the premiere and that it became popular again after the time has changed. For example, "The Shawshank Redemption", "Blade Runner", "The Legend of Ah Fei", "East Evil and West Poison", etc.
But most of those movies are obscure and profound movies. The audience didn't understand for a while, so they mistakenly thought it was a bad movie. After a few years, they would slowly appreciate it and realize the significance of that movie.
For example, when "East Evil and Western Poison" was first screened, even starring Zhang Guorong and Lin Qingxia said that she couldn't understand what Wang Jiawei had made, and that it was a bad movie. Fourteen years later, Lin Qingxia finally understood the movie.
But "The True Color of Heroes" is different from those movies. It is a popcorn movie. The story is concise and clear. The audience does not need to use their brains to think about what the director is saying. It just needs to be fun with them.
So if a movie like this is really good, it is impossible not to get a high box office, unless all viewers change their tastes and become more high all of a sudden, and they all like to watch obscure and difficult-to-understand art films. And whether "The True Color of Heroes" is considered a good movie, there is no need to talk about it anymore. The selection of 100 classic movies in Chinese films in a hundred years is ranked second.
Therefore, no matter how ugly the people outside say it, Chen Yixin, Wang Qixian, Chung Chuhong, and Hu Huizhong are so worried, summer still allows the storm to rise and sit on the fishing boat, and is full of confidence in this movie.
...
It was indeed not beyond summer expectations.
One week after "The Heart of Dragon" was released, the box office began to gradually decline, with an attendance rate of only 70%, and the box office was only more than 1.8 million Hong Kong dollars.
In contrast, the attendance rate of "The True Heroes" has slowly increased, from about 60% of the previous one to 70%, and the single-day box office has also increased from just over one million to more than 1.3 million.
Ten days after its release, the box office has increased instead of decreasing. Moreover, with the increase in the number of viewers, the high quality of "The True Color of Heroes" has also gained recognition from more and more fans. Everyone is well-received, making this film more and more popular.
After fifteen days of release, the attendance rate of "The True Heroes" actually counterattacked, and the whole list was full, which surprised Chen Yixin, "All the salted fish have turned over!"
"Of course, I said I have confidence in this movie." Xia Tian smiled proudly.
"The True Color of Heroes" stands firm and lasts, and its glasses are shattered all over the floor.
The group of people who had previously shouted that summer was over and that the unlucky ones were no longer jumping around now. They were all slapped in the face by these impressive results, and they were so dizzy that they couldn't believe this fact.
"How is it possible? Even salted fish can turn over? It's incredible!!"
"Cheng Long plus Hong Jingbao, Hong family class and overtime are all just Wu Yusen, Zhou Runfa and Di Long, this is simply ridiculous!"
"He has obviously lost the game but he turned the tables. Cheng Long and Hong Jingbao can't beat Di Long and Zhou Runfa. It's really a waste!!"
This group of people did not see Xia Tian’s good show, and was very dissatisfied and even spread their anger on Jiahe.
...
Jiahe was extremely depressed at this moment. Unexpectedly, Xia Tian lost and turned the tables again. It really made them unbelievable.
"The True Color of Heroes" has been released for fifteen days, and the box office has increased instead of decreasing, and its reputation is extremely high. Everyone who has watched it said it is good. At the same time, the box office has exceeded 20 million, and it is making rapid progress towards the 30 million box office.
I originally thought that the summer bet would be a sure winner, but I didn't expect that he would win in the end. After owning 30% of the shares of Meiya, he became the second largest shareholder of Meiya, which made his Tianxia Pictures and Meiya Entertainment more closely cooperate. In this way, he not only had a stable distribution channel, facilitated the release of movies, but also gained a huge profit from the release of movies.
In comparison, Jiahe wants to hand over the cake of the movie distribution to Cathay, and he doesn’t have a penny to take advantage of it. It really makes people feel so angry!!
"Damn it, not only did he not suffer any losses, but he also obtained 30% of the shares of Meiya. In this way, Tianxia Pictures has a distribution channel in Nanyang, which is much better than us." Zou Wenhuai sighed again.
"How could this happen?" He asked He Guanchang speechlessly.
Cheng Long and Hong Jingbao two box office superstars can’t beat the outdated star Di Long and the box office poison Zhou Runfa. What a moral character!!
"This kid is so lucky, it can make him turn the tables. Could it be that he is blessed by the gods? Raymond, why don't we go to worship Wong Tai Sin too?" He Guanchang suggested.
"By the beg! If worshiping God is useful, those ignorant women and children who burn incense and kowtow all day long would have become rich!" Zou Wenhuai cursed, what a bullshit idea!
"Uh..." He Guanchang was taught by him and dared not speak anymore. After hesitating, he said, "Raymond, don't be angry. To be honest, "Dragon Heart" has a good box office, and it's not a problem to break through 20 million. Such results can be ranked in the top five of last year's box office rankings."
If you can rank among the top five in the annual box office rankings, such results cannot be said to be bad in any case.
Zou Wenhuai also knew this truth. He sighed, "But he is not afraid of not knowing the goods, but he is afraid of comparing goods! Compared with "The True Color of Heroes", "Dragon Heart" lost a lot."
"Forget it, Raymond, let's see. This is just a temporary defeat, nothing. Sir Shao was so powerful back then, and now he has retired from the world. New Art City has been pressing us to fight, and this year it is also silent. People are not good for thousands of days, and flowers are not red for a hundred days. We have endured Shaw Brothers to death and won New Art City, are we still afraid that we can't survive summer?" He Guanchang advised.
"Okay, you're right. Don't judge heroes by success or failure! Even if we lose one game this time, we will compete next time!!" Zou Wenhuai nodded and said.
...
In the next few days, "The True Color of Heroes" will continue to be popular. The more people you watch, the higher your reputation, and gradually form a "heroic trend". You can see people wearing windbreakers and dressing up as Little Ma with a toothpick in their hands.
And his classic lines, "Don't press my head with a gun", "I have been waiting for a chance for three years, not to prove that I am great, but to prove that I will definitely get back what I have lost.", "I am God, God is also a man, and the one who can control his own destiny is God" has also become a classic golden sentence that people rush to imitate and often talk about.
Chapter completed!