"Mr. Xia, it's been a long time since I saw Xia Tian." Zhang Aijia smiled after seeing Xia Tian.

"Yes, Miss Zhang is still so beautiful." Xia Tian smiled. He did not come to Taiwan for two or three years, and mainly did not have time.

When Zhang Aijia heard this, she grinned and then asked curiously, "Why did Mr. Xia come to Taiwan this time?"

"There is nothing important, it's just accompanying Xiaoxian back to her parents' home." Xia Tian explained.

"So that's it. Mr. Xia really loves his wife." Zhang Aijia nodded and smiled.

"I only have one wife, how can I not care about it?" Xia Tian smiled, "Okay, if you don't talk about these, how is the company's recent development?"

"It's very good. The company's total revenue last year was NT$17.8 billion and its total profit was NT$3.3 billion." Zhang Aijia immediately said, "Last year, "Ghost Husband", which cooperated with Ms. Qiongyao, won the Golden Bell Award for Best Drama, and the head host Zhang Xiaoyan won the Golden Bell Award for Best Host Award."

"Well, Miss Zhang is worthy of being a talent and is doing a good job." Xia Tian nodded and praised.

The Golden Bell Award is the most important award in the TV industry in Taiwan. Because the TV industry in Taiwan is very prosperous, there are countless series and variety shows broadcast every year, so the competition is extremely fierce. Being able to win the award is the honor of every TV person.

"Mr. Xia has won the award, and he can't compare to you no matter how much. The "Li Wei is an Official" and "Love Traveling Through Time and Space" you created last year were also aired in Taiwan. They won the ratings championship for 32 days, and even the variety shows of the Three Kings and One Last Later cannot compare to you." Zhang Aijia said with a smile.

In addition to playing series shot by the Taiwan branch, the most important thing about Tianxia Cable TV is to play series produced in mainland China.

On the one hand, although the investment in mainland dramas is small, because of the low labor, more funds can be placed in the drama itself. Therefore, the production is more excellent than that of Taiwanese dramas, and broadcasting mainland dramas can better compete with Taiwanese dramas for ratings.

On the one hand, playing mainland dramas also allows Taiwanese people to deepen their understanding of the mainland. Don’t look at the sky from a well and be arrogant, thinking that the mainland’s dramas are behind the stage dramas.

"Is that right? Just be popular." Xia Tian nodded, "I have a few suggestions for future drama production in the Taiwan branch, so you might as well listen."

"Okay, what are some good ideas Mr. Xia?" Zhang Aijia immediately asked for advice when she heard this.

Summer will soon teach you the production experience of idol dramas and local dramas one by one.

The key to the production of idol dramas is to "beautiful men and beautiful women". The actors must have a high appearance. As long as this is satisfied, no matter how absurd the plot or how thin the characters are, there will be no problem.

The key to the production of local dramas is to "get close to life" and do whatever you like. People shoot whatever they like, and don't consider any artistic issues.

For example, Taiwanese local dramas are filmed and broadcasted at the same time, and the plot is changed in time according to the audience's taste. Although it is not very artistic, the ratings are really terrifying to be honest.

After listening to Xia Tian’s suggestion, Zhang Aijia was extremely surprised, “Mr. Xia, are you sure this kind of drama will be popular?”

In her opinion, the idol drama that only cares about appearance is simply "golden and jade are all over the place", and has no nutrition at all. How could anyone like that kind of drama?

How can the local drama that speaks Minnan and tells kitsch stories compare with well-produced and grand themes such as "The Legend of Qianlong", "Wu Zetian", "Yongzheng Dynasty", and "Love Through Time and Space"?!

"Of course, did I deliberately come up with bad ideas to harm my company?" Xia Tian smiled, "There are two major characteristics of TV audiences at this stage. First, young audiences have lived a comfortable life since childhood and have abundant material resources, so they advocate hedonism more. The material level is rich and the spiritual level is empty. If you let them read classical classics and listen to classical music, they may not be supportive, but they are eager for those handsome men and beautiful stars. Therefore, idol dramas starring handsome men and beautiful women will definitely win their favor.

Second, Taiwan society is under great pressure at this stage, and there have been great changes over the years. Middle-aged and elderly viewers are the main force of society and bear the greatest pressure on life. Under this pressure, they are more willing to watch some dramas that are close to life, have popular stories, and are short-lived in parents to relieve stress.

So, idol dramas and local dramas will definitely be popular.”

When Zhang Aijia heard him say this, she thought about it for a while and felt that what he said was indeed reasonable.

Like the popular stars in Taiwan in recent years, such as Lin Zhiying, Kim Sung-woo, Wu Qilong, Su Youpeng, Ruby Lin, Chen Derong, Yu Xiaofan, etc., they are all handsome men and beautiful women.

Especially Lin Zhiying debuted at the age of 17, and became famous as soon as she debuted. Huang Mun was so jealous that she even wrote a song "Everyone Red" specifically for this, "Young teenagers are all popular, you are the master. If you want rain, you have to get wind, and if you want wind, it will be different for fish to jump into the dragon gate."

Aaron Kwok, one of the four kings at that time, had been on TVB for several years but was not popular. As a result, he caught the advertisement for a motorcycle in Taiwan. Because he was so handsome, he attracted the attention of Taiwanese girls and called the TV station to ask for his name.

The agency discovered the business opportunity and immediately helped him launch the Mandarin album "I Can't End to Love You". As a result, the sales volume exceeded one million, and he suddenly became the most popular star in Taiwan. Then he returned to Hong Kong from Taiwan and successfully became one of the four kings. It can be said that it was his handsome face that saved his acting career.

From this we can see that Xia Tian is right, "hedonism" and "American cesium consumption" are becoming the mainstream consumption of teenagers. Then youth idol dramas that focus on "handsome men and beautiful women" may really be very popular.

...

In terms of local dramas, the number of Taiwanese dramas mainly in Minnan dialect has indeed increased in the past two years, and the ratings are both good.

For example, the "Spring Mother's Heart" and "Spring Parents' Heart" launched by Minshi are mainly based on Minnan dialect, telling stories about Taiwan. Although the ratings are not as good as those of "Yongzheng Dynasty", "Li Wei as an Official", and "Love Through Time and Space", the ratings are still good. Especially in southern Taiwan where Minnan dialect is prevalent, such local dramas have higher ratings.

...

"But Mr. Xia, what's the point of a drama produced like this?" Zhang Aijia said with a wry smile.

The idol dramas that are both golden and jaded, and the local dramas of mother-in-law and mother. Even if the ratings of such dramas are high, Zhang Aijia thinks it is meaningless. After watching them, people will not receive any education or baptism, and they will not have the effect of educating and guiding people to be kind.

In comparison, the dramas produced in mainland China are more meaningful, such as the power struggles and political struggles in "The Yongzheng Dynasty", and even she was very excited to watch them.
Chapter completed!