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2952 [Fashion Pioneer]

"The company can consider publishing some fashion magazines in the future." Chen Huiwen, general manager of Xia Tianxia Publishing, said, "There are not many fashion magazines in the mainland now. I believe that if we launch a few, we will have good sales."

The development of Chinese fashion magazines has not been long, and there are not many decent publications.

For example, "Rui Li" was founded in 1995; "Xinwei" was founded in 2000; "Harl's Bazaar" was launched in 2001, and was officially renamed "Harl's Bazaar" in 2005; "Jiaren" was founded in 2002; "Vogue" was launched at the latest and was not released until 2005;

Therefore, Chinese fashion magazines are really scarce now, and their content is quite old and far from keeping up with the new trend of the development of the times.

In fact, there is no complaint about this. After all, China has just solved the problem of food and clothing, and it has not been a few years since it became rich. As the saying goes, "Learn to eat for three lifetimes, learn to wear for five lifetimes, and only then can aristocrats be born." Chinese people have just become rich not long ago, so they naturally don't catch a cold about "fashion".

However, we must also see that with the improvement of the living standards of Chinese people, the requirements for "beauty" are getting higher and higher. For example, young girls were so happy when they bought a bottle of snow cream and a scarf. Now, they have to pay attention to famous brands, not big brands are unwilling to wear them.

Therefore, Chinese people are starting to pursue fashion and are constantly catching up with world trends. In this case, they are naturally very eager for fashion information. Now that fashion magazines are launched, they will naturally be popular and their sales will definitely be good.

Moreover, in summer, there are luxury brands, high-end brands, entertainment companies, cosmetics companies, etc. If there are several successful fashion magazines to be used as platforms, these products will have a good exposure, so launching fashion magazines can be said to be a good thing to win multiple goals in one go.

Tianxia Publishing originally had fashion and entertainment magazines such as "Youth" and "Fresh Weekly", and have good experience in magazine distribution and fashion, so it is not difficult to publish fashion magazines.

"Yes, Mr. Xia, I actually have this idea," Chen Huiwen nodded and said.

"Well, if you have such an idea in the future, just mention it. Don't wait until I finish talking before I can fire the hindsight." Xia Tian said lightly.

"Yes, Mr. Xia." Chen Huiwen said awkwardly.

...

After meeting with the leaders of various branches of the Tianxia Group and explaining the development route for the next year, Xia Tian immediately left Yanjing with Wang Qixian, Xia Ding and Xia Xi and went to the United States.

This time he went there, he was preparing to arrange Lexiang Reading, Kuaike Chat, Lightning Email, etc. to go to the market to raise funds; the second was that the US online merger and acquisition of the world's production was busy, and he also needed to supervise the battle on the spot.

In addition, 2000 is also the year of the US election. Xiao Bushi must first pass the party's primary election before he can participate in the election on behalf of the Republican Party.

Although Xiao Bushi had shown his campaign strength in the previous governoral elections and was recognized by the party, to be honest, he was not the only one in the Republican Party who received support.

Like John McCain, the party now has a high voice. He is from a US Navy family. His grandfather and father are both four-star admirals in the United States, and his status and influence in the army are very high.

John McCain himself was also a combat hero during the Vietnam War. He had won the Purple Heart Medal, Flying Cross Medal, Medal of Merit, etc., and was personally received by then US President Nick Song.

Because of his great military achievements and family background, he gained a lot of support after entering politics. In 1982, he was successfully elected as a member of the Arizona Representative and won the Senate election in 1986.

In 1997, McCain was named "The Twenty-Five Most Powerful People in America" ​​by Time magazine; in 1999, his book "The Legend of the Condor Hu Zi" not only topped the New York Times bestseller list, but also won him a lot of public support.

Therefore, Xiao Bushi is facing a great challenge now. If he cannot defeat John McCain and win the party primary election, then there is no need to mention the throne of presidential in 2009.

Xia Tian has already put a heavy bet on Xiao Bushi and the Bushi family, and has invested more than 2 billion US dollars over the years. If Xiao Bushi loses the primary election, it will definitely be bad news for him.

Because he had not bet on John McCain before, once McCain wins the primary election and when he wins the general election, not only will the investment he had bet on Xiao Bushi, but he will also face a huge threat to his business because he lost a protective umbrella. Therefore, in the summer, it is necessary to ensure that Xiao Bushi wins the primary election.

These are some things he has to do when he goes to the United States.

...

Things have priorities.

After returning to the United States, I first started to operate the listing of several Internet websites such as Lexiang Reading, Kuaike Chat, and Lightning Email in the summer.

This matter will take longer and will not involve too much energy. Because there is a professional team to help arrange it, summer only needs to ensure that your own interests are not lost.

In the remaining time, Xia Tian can naturally help Xiao Bushi take care of the party's primary election, either donating money, donating goods, or helping with publicity.

Lexiang Reading, Kuaike Chat and Lightning Email were founded separately in 1997, and it has been more than two years since then. After such a long period of development, these Internet companies have made great progress.

Like Kuaike Chat, the number of users worldwide has reached one billion, and the number of online more than 50 million is now, which is the most popular online chat software; Lightning Email now has as many as 1.2 billion users worldwide, with more than 300 million visits per day, which is also the most popular online mailbox now; as for Lexiang Reading, it has signed more than one million self-media around the world, with a daily update of up to 100 g, and a number of views exceeding one billion. It is the largest online reading platform.

It is precisely because their data are so eye-catching that some investment companies have long wanted to invest, and many securities companies have lobbyed for summer, hoping that these Internet companies can go public.

However, Xia Tian has never agreed. First, he does not need external financing at all, and his own funds alone are enough for the development of these companies; second, these companies had just developed and the data had not yet reached a certain standard, and listing at that time was not good for Xia Tian.

Until now, these companies have become very mature and the Internet bubble has also expanded. Now that they are listed, these companies will get higher valuations and higher stock prices, raising more capital for the summer.
Chapter completed!
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