The reason for this is that the group of people who became rich first did not have enough background. Many of them succeeded in the tide of reform and opening up with their courage and luck.

Their knowledge level is not high and their aesthetic taste is relatively low. They cannot tell the difference between luxury goods and road goods, and they are not willing to bother reading magazines.

When they buy luxury goods, they usually imitate the stars' clothes. If they think that the stars look better, they will immediately buy the same clothes. This will save trouble and effort.

Because of this, the Chinese celebrities have a very strong ability to sell goods, so the top celebrities usually receive luxury goods endorsements. In comparison, there are not many European and American celebrities, even Hong Kong and Taiwan celebrities who endorse luxury goods.

Coco Lee, who was very popular at the time, endorsed Chanel, and was even boycotted by the Hong Kong Lady Group. In the end, he was kicked out after only one season of his speech.

Almost all the top stars in the mainland are under the control of Tianxia Entertainment. Moreover, Tianxia Entertainment's film and television dramas are also the most popular in the mainland.

Tianxia Clothing has always been the clothing sponsor of Tianxia Entertainment. Whether it is the stars of Tianxia Entertainment or the film and television dramas they produce, they are all dressed in Tianxia clothing brands. Therefore, Tianxia Clothing has the best sales in the mainland, far exceeding any other clothing brand.

As for European and American luxury goods companies, it is difficult to find high-level celebrity spokespersons in the mainland, their sales have not been increased.

In addition, summer has such a close relationship with the mainland and has a happy cooperation with the mainland media. Therefore, the magazine only publishes artists under Tianxia Entertainment, which also makes those luxury goods lack exposure and affects the sales of those luxury goods.

These luxury brands covet the mainland market very much, but because Tianxia Entertainment occupies a dominant position in the mainland entertainment industry, these luxury brands have been unable to open up for a long time.

If this stalemate continues, most of the luxury goods markets in China and mainland China will be monopolized by the world's clothing. Other luxury goods brands can only collectively divide the small group, with losses of up to billions or even tens of billions of dollars.

Because according to their estimates, the luxury goods market in China is constantly expanding. Ten years later, it will be 100 billion yuan, and in another twenty years, it will be 500 billion yuan or even higher.

If they can't open the market for a long time and cannot cultivate users' purchasing habits, then this market will be further and further away from them.

Faced with such a huge loss, after they measured it, they naturally did not want to make their relationship with Tianxia Clothing so tightly. After all, it doesn’t cost much to ask Tianxia Entertainment’s artists to endorse.

The endorsement fee for those top big-name celebrities endorsing luxury goods is actually not high. Because they are asking for luxury goods to reward them with endorsements. As long as they accept the endorsement of luxury goods, it means that they have certain commercial value, and they can get more money when talking about other advertising endorsements.

Therefore, luxury brand endorsement is more like a commercial value certification for celebrities. In order to obtain this certification, many celebrities buy luxury brand clothing at their own expense, help others advertise, and go to Europe to participate in fashion exhibitions at their own expense, and stand up for others for free.

Even so, it is quite humble to have to undergo several years of inspection by luxury brands before finally deciding whether to sign him as the spokesperson.

Those luxury brands do not need to pay much endorsement fees when looking for celebrity spokespersons, but they can sell goods with the reputation of celebrities. This is naturally a good thing for them to be cheap.

Before, they were unwilling to cooperate with Xia Tian because they were angry with Xia Tian. But now, facing the rising mid-main market, they have to retreat and handed Xia Tian an olive branch.

However, their behavior is more cautious, conservative and more roundabout.

For example, inviting artists under Tianxia Entertainment to appear on the cover of international fashion magazines, inviting artists under its escort to European and American clothing exhibitions to watch shows, etc., they did not directly send advertisements to endorse them as soon as they came up. They were also worried that if they refused in the summer, they would lose face for these luxury goods.

...

Xia Tian also noticed the olive branches secretly handed over by these luxury brands, but he had no intention of reconciliation.

He knew that the reason why those luxury brands gave olive branches was simply to use artists under Tianxia Entertainment to help them bring goods. This matter is beneficial to them, but it is not good for Tianxia Group.

On the one hand, once the sales of these luxury brands increase in the mainland, Du Peng and DuPont's sales will be affected. After all, although the scale of the luxury goods market in China and mainland China is expanding, it still has a limit.

Moreover, luxury goods are not necessities for daily life. Many consumers may only buy a few items a year, so it is impossible to buy them infinitely. After she buys clothing from this brand, she will not buy other brands again, so it is very exclusive, and you are not me.

In this case, every time a competitor is added, Tianxia clothing will lose a market. In the end, the mainland luxury goods market is likely to be snatched away.

After all, those luxury brands have hundreds of years of marketing experience and have accumulated reputations for hundreds of years. If they really want to put them in, it is probably difficult for the world's clothing to compete with them.

With such a huge loss, it is naturally not a good thing for Tianxia Clothing.

When celebrities endorse luxury goods, the endorsement fee is not high, so the profit is far lower than the loss, so this transaction cannot be done naturally.

On the one hand, although endorsing luxury brands can enhance the commercial value of celebrities, what determines the commercial value of celebrities is not just endorsement of luxury goods, but more about the image and status of celebrities.

The higher the celebrity, the better the image, and the more popular the audience, the higher the endorsement fee will be. For example, the person who set the record of domestic advertising endorsement fees back then was won by Ge You Ge with the Jin Liufu Fu Xingjiu advertisement.

At that time, Ge You became famous with movies such as "Party A and Party B", "See You", "Endless", and "Big Names". He was the most popular movie star in the mainland with the strongest box office appeal, and his status was unmatched. Therefore, Jin Liufu asked him to advertise for Fuxing Wine, and also bought the advertising period before "News Broadcast" to broadcast it. It can be said that he was quite imposing!

However, Ge You has no luxury goods endorsement due to his image. From this point, we can see that there is no necessary connection between whether to endorse luxury goods or not and the commercial value of celebrities.
Chapter completed!