The third paid service launched by Yueyin Online Media is to allow users to pay to download songs.

In the 1990s, Internet infrastructure was not very good. Not only was the internet speed very slow, the internet fee was very expensive, and the condition was also very poor. It was common for people to get disconnected from the internet at any time.

Therefore, if users can only listen to music online, they will not only consume a lot of traffic and a lot of network fees, but also cannot listen to it once there is a problem with the network, which is very inconvenient.

In addition, with the popularization and promotion of the new electronic product of mp3, people have gradually become normalized by using mp3 mobile music, which has also made people's demand for music downloads increasingly strong.

If Yueyin Online Media does not launch paid download activities, in order to enjoy more music, people can only choose to download from the Tuoban website. In the past life, the music sharing software napster caters to this demand.

Once people start to download Tuoban music from Tuoban website, the payment awareness they have developed will disappear. After all, people are greedy for small gains. If they have free lunch, they will definitely eat and enjoy it.

That's why Yueyin Online Media wants to launch a paid download service, hoping to retain users and not all of them are stolen by the stolen music website.

...

Yueyin Online Media has several advantages compared to Tuoban website.

First, it has an authentic name, which is quite attractive to users. In the early days, people who could afford to access the Internet were all people with a certain economic foundation, and they still had a relatively high recognition of paying for services. What's more, the Tuozaka website is suspected of being illegal, and once it is found out that it is downloaded Tuozaka, it will face very serious punishment.

For example, there was a college student in the United States who was fined $675,000 by Fating for downloading 31 songs from the Internet, and the average song costs more than $20,000. Such a huge fine, not to mention a college student, even a middle-class family would be forced to go bankrupt.

So instead of taking such a big risk, it is better to spend some money on genuine music.

Second, the copyright of Yueyin Online Media is richer than that of the Tuoban website.

Due to cost reasons, it is impossible to create a large music library like Yueyin Online Media, so their music library is very limited. Generally speaking, there will only be music from popular singers.

Even a p2p music sharing software like Napster covers 80 million users and has a computer with 80 million users as a micro server, allowing users to share music, and its copyright is not complete.

If a user wants to find songs from a relatively niche singer, it is basically impossible to rely on this type of Thomasaka website. And the music library of Yueyin Online Media is much richer than the Thomasaka website. Even a niche musician, as long as he has his copyright, the website will find his music.

Moreover, after Yueyin Online Media went public, because Xia Tian no longer held any position in the company, several records such as EDA, Warner, Polygin, Bertelsmann and others became much less hostile to it, and in principle they were already willing to cooperate with it.

In addition, during this year, many record companies have made a lot of money through Yueyin Internet media. For example, Columbia Universal Records received a copyright fee of 300 million US dollars in 1997. Some small record companies also received copyright income ranging from tens of millions to hundreds of thousands. This made record companies such as BD, Warner, Polygon, and Bertelsman look very eye-catching.

Moreover, the Internet's Tuozhang music is gradually showing its power. Many newly launched popular records have just been released, and Tuozhang has appeared online. Due to the imperfect legal system and the difficulty of the Internet to control it, many record companies are helpless.

So based on many reasons, these record companies also feel that instead of letting Tuozaka make all the money, it is better to make the original version by yourself.

With the joining of these large record companies, the copyright of Yueyin Online Media will undoubtedly be greatly enriched, and its attractiveness to genuine users will undoubtedly increase greatly.

Third, the services launched by Yueyin Online Media are quite attractive. Users can upload the music they paid to the network disk provided by Yueyin Online Media.

From then on, users can have unlimited ownership of these music. Whether they change their hard drive, computer or mobile phone, they can download these songs from the network disk for free. This is equivalent to paying for one payment and enjoying life.

The number of network disks provided by Yueyin Online Media has reached two g, which makes many netizens very excited about it.

Because in the 1990s, computer hard drives were relatively small, and the largest hard drive was only 20 g. Generally, civilian hard drives were only two or three g.

Therefore, downloading hundreds of songs at one time is definitely a big burden for the hard drive. If it can be uploaded to the network disk, it can be downloaded for free at any time in the future, which is very attractive to many users.

Get two g network disks for free. Although they can only store music downloaded from Yueyin Internet Media and have limited functions, they still make users very happy.

But in fact, these users are just having fun. Because the so-called two-g network disks are actually only a few megapixels of space.

It does not store music, but just a playlist uploaded by users. When they download songs on the network disk, the server will download them based on their playlist, so it looks like they are downloaded from the network disk. In fact, it is like ordinary paid users, and they are also downloaded from the server.

This is like many network disk sharing in previous lives. It seems that the files are saved to your own network disk. In fact, it is just saving an image, and the real resources are still on the server. If the server deletes and modifys the resources, then the resources in the personal network disk will also be changed.

Therefore, in the White Du Cloud Disk, many indescribable short videos overnight became the legendary "eight seconds". This is why.

Although this so-called two-g network disk is a bit fraudulent, it is actually quite deceptive, which has attracted many users to pay.

...

After launching a series of paid services, Yueyin Online Media's profitability has improved significantly.

Previously, it mainly relied on advertising revenue, at most several million dollars. But now, after launching paid services, its monthly revenue exceeded 10 million.

Although the losses are still greater than income, its profit prospects are becoming clearer and clearer, which also makes the outside world more and more confident in it.

In the middle of 1998, the market value of Yueyin Internet Media had approached 10 billion US dollars, making it a true Internet giant. By the end of 1998, when Columbia Universal Records successfully acquired Polygon and licensed its copyright to Yueyin Internet Media, its market value had approached the 15 billion US dollars mark.

After the stock ban was lifted, Xia Tian successively sold 90% of the shares of Yueyin Online Media, making a net profit of 8 billion US dollars.
Chapter completed!