2654【Safe Harbor Enamel Case】
The "Original Got Talent Show" event organized by Yueyin Online Media lasts for two months.
In the first stage, music upload activities are carried out in the previous month. In the next month, professionals will first select a thousand pretty good songs from millions of songs, and then hand them over to netizens for trial listening.
A thousand songs are selected from one million songs, and one in a thousand is the probability that they seem to be very low, but in fact they are already considered high. After all, even professional musicians can make people pleasant and pleasant songs every year, not to mention the creation of non-professionals.
It is already very good to be able to select a thousand songs that professionals can listen to, regardless of lyrics, melody, rhythm, theme, etc.
As for other songs, I’m sorry, in order to avoid wasting precious storage space, I had to delete them first. Of course, before deleting, they were all burned through DVD to prevent these garbage songs from becoming divine songs if the wind changes one day in the future.
One thousand songs, combining the number of users’ clicks and professional scoring, finally selecting the best one, two or three, and getting bonuses and signing opportunities.
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In order to attract ordinary users to participate in this event, Yueyin Online Media has also made various efforts.
In fact, for ordinary netizens, even if they don’t spend money, no one will listen to songs like this.
Just like in the Internet era in the previous life, even if those bad movies were free, not many people were willing to download them.
Therefore, in order to attract users to participate in this event, Yueyin Online Media not only sets up free song listening without any advertisements, but also uses the media to vigorously promote it.
Moreover, it increases the confrontation of the activities, attracts users' attention, and adds multiple PK links.
One thousand songs are 500, five hundred songs are 25, two hundred and fifty songs are 125, one hundred and twenty-five songs are 60, sixty songs are 30... Through such frequent pairs of pks, users' participation is enhanced.
Just like Hupu Pedestrian Street conducts a selection of straight male and female goddesses, if you just vote simply, it will not attract too much attention. Because this kind of competition is too confrontational and cannot arouse netizens' interest in voting.
But Hupu separated the actresses in groups one by one, and voted in two pairs, and the confrontation suddenly increased. This made netizens vote one after another, hoping that the goddess in their hearts would win.
The average number of views of posts reached 450,000, while the number of views of Gao Yuanyuan and Tong Liya in the finals exceeded 900,000, and the number of votes exceeded 100,000, which shows how popular this event is.
The reason why "Super Girl" was so popular back then was because the PK session was so seductive. People wanted the contestants they like to win, so they all voted crazy. If it were just a simple singing competition, there would definitely not be so many people participating.
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Through this round of PK competitions, Yueyin Online Media not only increases the viewability of the competition, but also increases the user's stickiness, because everyone wants to see whether the songs they support can reach the end.
In the end, this month's competition received nearly one billion clicks. Every day, millions of users logged into the website to listen to songs. The song with the highest clicks has a click rate of nearly one million, which is even more popular than the songs of some big-name singers.
After layers of pk, the creators of the three selected songs were signed under Columbia Universal Records as promised, and the songs they created were also handed over to Columbia Universal Records for release.
In fact, in addition to these three people, there are nearly 60 people who are indeed good in the works, but for various reasons, they did not win in the PK battle. Although they were eliminated by netizens, they were still signed by the record company.
To be honest, the musician who signs a record is based on the principle of "it would rather kill a thousand by mistake than let one go."
Because after signing up, musicians do not need to spend too much money. Although they also have to pay them a prepayment, in fact, some low-profile musicians have very few prepayments, hundreds or thousands are common. Only big-name musicians can get a prepayment of more than 100,000 yuan.
Therefore, although the record company signed these musicians, it was actually just spending a small amount of money to support idle people. If one of the musicians suddenly became popular and the music created became popular, then a song would be enough for the record company to recover the rewards.
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After the "Original Got Talent Show" event, Yueyin Online Media did not stop asking for songs from the society.
It also welcomes all "talented men" to send their works to Yueyin Internet media.
If these works are of high quality, they will be published online and listen to them for free. The advertising fees earned will be added to the 2-1-1-1-1-5, and the scores will be given to these "talented men".
Of course, if it is a work that is not of standard, in order to avoid wasting storage space and pollute the listeners' ears, it will not be uploaded to the Internet.
In addition, if the covered songs are suspected of infringement, they are not allowed to be uploaded to the Internet.
But if there is no infringement, such as playing famous works by Beethoven, Chopin, Tchaikovsky and others, or operas a hundred or two hundred years ago, it is allowed.
In his previous life, he sang songs and was the favorite of many online music service providers and online video service providers.
For example, youtube, Youku, there are a large number of cover songs on B.com, and many cover songs have clicks of over 10 million, which is a real eye-catching tool. Even superstar Justin Bieber was discovered by his agent when he sang songs on Youtube, and then became a hit.
But the reason why Xia Tian did not allow people to upload cover songs is not that he did not make money, but because the current conditions do not allow it.
In 1998, the United States enacted the "New Millennium Copyright Act" (digital-millennium-copyright-at, referred to as dmca).
This bill stipulates that when a user uploads suspected infringement documents to the website privately, the website can be exempted from being sued by the copyright owner.
Once the copyright holder discovers unauthorized content on the website, he or she can only notify the website to delete the content and has no right to ask the website to compensate.
In other words, if the copyright holder does not notify the website to delete these contents, the website can continue to hold these suspected infringement content.
This case is also called the "safe haven" case.
Many Internet websites in their previous lives avoided a lot of copyright troubles because of this case.
But it is only 1997, and the safe haven case has not been promulgated. If netizens are invited to upload their cover songs in the summer, then a single infringement lawsuit may cause Yueyin Internet media to go bankrupt, so it is not enough to do so at present.
Chapter completed!