After discussing with Xiatian, these industry representatives went back and discussed with other members.

In principle, most musicians agree that Internet music services are the future development trend, so their rejection of Yueyin online media has been much weakened.

However, they are still dissatisfied with the share of money, thinking that the share of musicians is really low, and hope to get a little more. Especially some popular musicians, they think their works are more valuable and should enjoy higher share.

There are also musicians who care very much about the payment of income. For example, record companies, copyright companies usually pay them a commission in advance to ensure their daily lives in order to attract musicians to join.

Of course, this money is not given in vain and will be deducted from the royalty income in the future. It is equivalent to an interest-free loan from the copyright company and record company to musicians.

Many musicians live by paying advance payments, and this advance income is very important to them. Because royalty income is not like salary, and it is not something that can be paid every month. Record companies and copyright companies will even take a year or two to send them this income.

For example, Sony once owed Michael Jackson the royalties, which forced him to make a living by borrowing money, and thus owed extremely high debts and almost went bankrupt.

In addition, many musicians, especially singers, spend money uncontrollably.

Like Michael Jackson, he spent millions of dollars in more than ten minutes; Elton John, who sang the theme song of "Candle in the Wind" and "The Lion King", spent $200,000 to buy flowers at a time; Victoria, one of the hot girls, has more than 800 Hermes bags...

Such inhumane expenditures make it difficult for these singers to cope with even if they attract money. Therefore, in European and American countries, celebrities are in a financial crisis, which is not news at all.

Therefore, under this consumption concept, they hope to get the money in advance and are unwilling to make long-term plans and make steady progress. They naturally hope that the Yueyin online media in summer can pay them a royalty in advance, and the more they will not be refunded or compensated.

This is the same as the practice of major American TV stations and radio stations. The three major American TV stations NBC, ABC and CBS pay 25 million US dollars in advance to the record every year.

In this way, when using songs from these record companies, they do not need to frequently apply for authorization from them, but can take action first and then play.

Record companies then entrust copyright management companies to supervise. When the TV stations use music and the royalties they need to pay exceeds 25 million US dollars, the TV stations will be required to pay the royalties.

This mode is probably similar to the Shitong and mobile package. If you can’t finish these packages, the money will not be refunded. However, if you use it more than you have, you must pay.

After integrating everyone's opinions, the union and industry representatives led the law firm, and the accountants made a comeback and continued negotiations with Xia Tian on the shareholding.

This summer no longer attended in person, but also handed it over to lawyers and accountants. They are all professionals in the arguing industry, and what they are best at is being petty.

...

After nearly three months of pulling, Summer finally reached an agreement with trade unions, copyright organizations, musician representatives, etc.

Yueyin Online Media pays a royalty to musicians every three months. In addition, a special copyright organization conducts statistics and supervision of Yueyin Online Media's data. Once the royalty that needs to be paid exceeds the advance payment, Yueyin Online Media must make up for it before the end of the year.

In addition, the statistics and fees for single playback of each song have also been supplemented and revised.

On the one hand, the song playback time is only more than one minute, and remember to do it once; on the other hand, the cost of single-person listening should be firmly linked to the advertising cost. If the advertising cost increases, the royalties should also increase. The price will be modified every other year.

For works of well-known musicians, if the royalty share is doubled during the promotion period, because during the promotion period, the website will also make higher profits due to the popularity of the song.

After the promotional period, within half a year, the song score will double and a half. Because after the promotional period, the popularity of the song will decline. The traffic it attracts is no longer as sufficient as before, so naturally there will be no high premium ability.

A year later, the song's share will return to its original state. Because generally speaking, no matter how popular a song is, it will not be more than a year of popularity, and will slowly cool down and be overtaken by later generations.

In addition, if it is an exclusive authorized song, that is, the singer's song is only authorized to Yueyin Internet media and not to other Internet music service providers, then additional subsidies will be obtained.

This move is also to attract musicians and enhance the competitiveness of Yueyin Internet media.

Because in the future, there will never be only one Internet music service provider in the world, and other companies are likely to rise.

If Yueyin Online Media wants to compete with these companies, it must ensure its competitiveness.

Exclusive copyright is undoubtedly a magic weapon for Internet music service providers.

Just like in the past two years, QQ Music almost made the most popular and highly topical Net Yiyun Music because of its exclusive copyright. In the end, it was the top players who took action to terminate the exclusive copyright dispute and let Net Yiyun Music recover.

In fact, using "exclusive copyright" to compete is not an exception in mainland China, but the same is true in the United States.

For example, Taylor Swift, a well-known American singer, once only allowed his songs to be released through applemusi, and did not allow spotify to be used.

Kanye West also collaborated with Tidal on the music streaming service to exclusively launch his new album "the-life-of-pablo", which directly doubled the number of subscribers to Tidal.

The reason why exclusive copyrights are so powerful is mainly because the charm of these singers is irresistible.

Taylor Swift is one of the most popular female singers in the United States. Her album sales often exceed one million and her downloads are nearly one million.

Therefore, if an online platform can win the exclusive issuance rights of Taylor Swift, it will be equivalent to tying tens of millions of her fans to their own platform, making them willing to become paid users.

In order to gain this advantage, it is natural that it is necessary to spend more money on the online platform.

...

Although some musicians still do not agree with this share and payment plan, and are still not very at ease with the online platform and refuse their works to join Yueyin Online Media, nearly 90% of musicians still choose to agree.

After dealing with the issue of sharing and payment, the smog that was hidden in front of Yueyin Internet Media suddenly faded a lot.
Chapter completed!