Back in the early 1997, the acquisition of hotmail failed in the summer, so he created his own lightning mailbox.

The failed acquisition of broadcastast made Xia Tian create his own Yueyin online media, which is used to play music from Columbia Records, Universal Records and Tianxia Records' music library, making these dusty old songs shine again.

The acquisition of broadcast before Xiatian was also because of this purpose. Unfortunately, broadcasta is very high and thinks that it has a great prospect, so it refuses to sell the company to Xiatian, and only agrees to its investment, and the price is quite high.

An online broadcaster with less than 10 million users actually dares to estimate one billion US dollars, which is more valuable than NetEase Cloud Music, which has more than 200 million users.

Although Xia Tian was rich, he didn't want to be the sucker, so he finally stopped acquiring broadcast and turned to his own Yueyin online media.

broadcastast attracts a large number of listeners by broadcasting sports competitions. Because in the United States, sports competitions are usually only broadcast on cable TV stations.

Subscription fees for espn are very expensive and not everyone can afford it. Therefore, listening to free online broadcasts naturally becomes the choice of many people.

The Yuyin online media in Xia Tian attracts listeners by relying on the music of Columbia Records, Universal Records and World Records.

Although there has not been a special statistics, there are definitely many more people who like to listen to music than those who like sports. This makes Yueyin Internet Media have a much larger number of potential users than broadcast.

In addition, Columbia Records, Universal Records and World Records have many well-known singers, such as Michael Jackson, Bob Dylan, Mills Davis, Bruce Springsteen, Barbara Strishan...

Each of them is a superstar who has left a strong mark in the American music scene and even the world music scene. They have tens of millions of fans, their records and music have always been a fan of many fans.

Nowadays, in summer, their music is placed online so that audiences can listen to it for free, which naturally attracts a large number of listeners.

Less than a month after Yueyin Online Media was launched, its visits exceeded 10 million, becoming another eye-catching website in the Internet world.

...

Yueyin Online Media, listeners cannot choose songs by themselves. They can only listen to songs that the online media plays. Moreover, when enjoying music, they also need to listen to certain advertisements.

This is very similar to the radio broadcast in reality, except that the Internet radio relies on the Internet, while the radio broadcast in reality relies on the radio.

In the future, Yueyin Online Media will launch a paid model, allowing paid users to choose songs on their own, and may even provide paid download functions.

Because the United States does a good job in copyright protection, people can only rely on buying records or listening to radio stations to enjoy music. But the price of a record is quite expensive. For example, Adele's "21" album retails for $9.

Like the well-known streaming media Spotify (Sound Pop) costs only 9.9 US dollars a month. You can listen to songs for a month by spending the money of a record.

The cost-effectiveness of online music media is evident. This is also one of the reasons why Yueyin online media is popular.

...

But then again, even though Yueyin Internet media is very popular, it is not that easy to make a profit.

First, the copyright fee is quite expensive. Although these songs are all songs under Columbia Records, Universal Records and World Records, the copyright is not necessarily in their hands.

Many song copyrights are shared by record companies and songwriters. One person is half of them, but the initiative is in the hands of the record companies. However, the record companies use these song copyrights to pay royalties to the songwriters.

In addition, the singers who sing this song also have to work hard and naturally have to share a royalty. Therefore, royalty expenditure is the big part of music streaming.

Second, if music streaming media wants to play smoothly and give users a good listening experience, they must also purchase a certain broadband. Otherwise, users will listen to the music intermittently, which will seriously affect their mood and will naturally not visit them again.

The third is the operating promotion fee. If you put a bunch of songs online, there will be no more people buying them. Because not all songs are suitable for everyone to listen to.

Some people like to listen to rock, some people like to listen to pop, some people like to listen to classical, some people like to listen to hip-hop, some people like to listen to Michael Jackson, some people like to listen to Prince, some people like to listen to Zhang Guorong, and some people like to listen to Tan Yulin...

This requires the website to classify these songs and find ways to cater to users' preferences. This requires the website to invest a lot of operating expenses.

In addition, in the future, there will be more than one online music radio station in the Internet world. Promotion and marketing, attracting users to visit and pay, which also requires money.

...

However, Yueyin Online Media’s advertising revenue alone may not be able to support such a large amount of expenses.

Not to mention it, even spotify, which was already very well-known in the Internet era in the previous life, had more than 100 million monthly active users, as many as 43 million paid users, and annual revenue exceeded 2 billion US dollars. Even so, it still lost nearly 300 million US dollars every year.

The reason for this is that spotify needs to pay high copyright fees to record companies. The world's three major record companies, Sony, Universal and Warner, monopolize most of the world's music copyrights.

Especially the copyrights of the English songs with the widest audience are almost all in their hands. Other small and medium-sized record companies cannot compete with them at all.

Therefore, they rely on their strong position in music copyright to charge high-priced copyright fees from music streaming media. Therefore, whether it is spotify, applemusi, QQ music, or NetEase Cloud Music, they must pay high copyright fees to the copyright owner.

Otherwise, their music library would be much shorter.

The music library is crucial to a music software. In the past two years, when NetEase Music was first released, it was immediately popular among music enthusiasts for its excellent social functions and song recommendation functions.

But later, due to the unfavorable expansion of song copyrights by NetEase Music, many people have worked hard to build a gray strip after another (songs without copyright appear gray on the playlist), which caused dissatisfaction and loss of many users.

Some users even claimed that even if the NetEase Music function is good, there is not enough music library, but it is difficult to keep users.

Therefore, later NetEase Cloud Music actively sought cooperation on music copyright and tried its best to make up for its shortcomings, thus avoiding the fate of continuing to decline.

Fortunately, Yueyin Online Media has support from two major record companies, Colombia and Universal. The copyright fee is relatively cheap and will not get stuck in your throat.

However, incomplete music library is still its biggest obstacle.
Chapter completed!