The "Lexiang Reading" service launched by Lightning Email was immediately warmly welcomed by users as soon as it was launched.

On the one hand, in the early stages of the development of the Internet, users who can buy computers and afford Internet fees are all wealthy and educated people. They have a higher interest in reading than ordinary people, and are more willing to spend money to subscribe.

On the one hand, Lexiang Reading Platform provides users with relatively high-quality content services.

Many people know that because the Internet is a virtual world and a place beyond law, the content is often mixed and chaotic. Even well-known websites such as Yahoo, NetEase, and Baidu are not short of the commonly known "title party".

In addition, in 1997, the search technology was not yet developed, so it was very difficult for users to find an article they like. This brought users a very bad reading experience.

Most of the content of "Lixiang Reading" is provided by well-known content parties, freelance writers, etc., and has certain quality guarantees.

Through the platform "Lexiang Reading", users can see a lot of high-quality content, which saves them from the pain of searching everywhere.

Although it requires a little payment, it is not a big problem for these high-quality customers.

Therefore, after the launch of "Lexiang Reading", the number of subscribers in the first month has reached more than 10 million, with a total subscription revenue of nearly 90 million US dollars, and an advertising revenue of more than 35 million US dollars, which has achieved great success.

Content partners have also obtained compensation from millions to hundreds of dollars due to online subscriptions. In particular, Marvel Comics has achieved subscription revenue of five million dollars, even more than the profit of publishing physical magazines.

...

The 1990s was the low point in the development of American superhero comics. For example, Marvel was forced to rent copyrights out to survive. The monthly comic income was only 7 million US dollars. Excluding costs such as royalties, paper, printing, transportation, etc., the profit was almost negative.

However, online subscription saves paper, printing, transportation and other costs. Although the subscription price is a little lower, overall it is still profitable.

As for whether online subscriptions will destroy the already sluggish physical comic sales to lead to the Marvel crash, summer is optimistic.

It is undeniable that online subscriptions will indeed cause physical comic sales to fall, just like the emergence of MP3 has had an impact on the physical record industry.

In the 1980s and 1990s, even if a new singer debuted, the record could be sold for hundreds of thousands of copies. The top superstars on the music sales rankings even sold as many as one million copies.

But now, if the record company sells ten thousand records, it has to celebrate it. More than 20,000 records can be made on the rankings. More than 100,000 records are rare.

However, then again, although the emergence of online mp3 has had an impact on physical records, it is not that mp3 has killed the record industry, but that mp3 has killed the record industry.

The emergence of the Internet has aggravated the spread of Tuozaka and enhanced the power of Tuozaka. Many people are used to listening to Tuozaka music online and no longer spend money to buy records, which has led to the decline of the recording industry.

Now, Marvel Comics is a paid subscription, just like the genuine digital music launched by record companies in the past. Although it will indeed affect the sales of physical comics, the impact is also controllable.

And then again, in the Internet era, "surfing the Internet" is a trend.

Not only retailers, news media, rent cars, houses, movies and music, but even people have to go online, moving their interpersonal relationships and wealth to the Internet.

Therefore, it is a major trend to access the Internet. In the past life, even the most conservative Fusang, online comics have become very prosperous. The so-called people who know the times are heroes, and those who go against the trend are destined to not work.

Moreover, although the online comics affect the sales of physical comics, it is not completely unhealthy.

On the one hand, online subscriptions to comics are convenient for users to enjoy the latest comics without leaving home.

Xia Tian is also preparing to digitize the ancient comics launched by Marvel and move them to the Internet. This way, users will be even more fond of. Comics from decades ago can also be seen online, which is definitely a good thing for superhero comic fans.

For Marvel, re-releasing old comics can also make another royalty.

On the one hand, the Internet has no boundaries. Even users from China, the Middle East, Russia and other countries can still see Marvel comics through the Internet, which invisibly expands the influence of Marvel comics.

Previously, Marvel Comics' influence was limited to North America, but now it can spread around the world. With a large population base, no matter the number of comics' subscriptions, the popularity of comics, and the sales of comics' peripheral products... will be greatly improved.

Therefore, overall, the benefits outweigh the disadvantages.

...

After the news that a series of content parties such as Marvel Comics made a big profit through "Lexiang Reading", it soon caused a sensation in the industry.

For a time, publishers and freelance writers who were willing to cooperate with Lexiang Reading to contribute to it flocked to Lightning Mailbox Company, almost breaking the company's threshold.

After all, no one in this world has a grudge against money.

Previously, they questioned that there was no market for online paid subscriptions, and no one would spend money to buy articles that could be browsed online for free. But now it turns out that online paid subscriptions still have their market.

The increase in content sources has made Lexiang Reading more abundant and diverse, which is of great benefit to the development of Lexiang Reading.

However, in order to prevent bad money from driving out good money and bad content affecting the development of the platform, a new review mechanism was introduced in summer.

Through the user's click-through rate, like rate, negative review rate, browsing time and other data, using algorithms, you can filter out the most popular content among users.

For partners who have long-term publishing inferior content and defrauding users of subscription fees, they will not only terminate the cooperation, but will also be blacklisted and reported to the entire industry.

The degeneration of any open platform is due to the lack of a review mechanism, which causes bad money to drive out good money, resulting in the platform's ultimate collapse.

For example, the uc title party, which has received bad reviews. Back then, uc was the mobile browser with the highest installed capacity in China. Because it opened web pages quickly and stably, it occupied less resources, so it was highly praised.

But afterwards, uc became very bloated due to over-commercialization, and various functions occupied a large number of mobile phone resources. What is even more disgusting is that its so-called "uc shock body" is pretending to make big talk and sensational, which makes users very helpless. Therefore, the market share of uc browsers is gradually being replaced by competitors.
Chapter completed!