Selecting talents through talent shows has existed since ancient times.

In ancient times, there was an activity of selecting courtesans in brothels and brothels. Beauty pageants also appeared in Western courts very early.

Entering modern times, beauty pageants have also entered commercial operation, such as Miss World beauty pageant, Miss America beauty pageant, Miss Hong Kong beauty pageant, Miss Asia beauty pageant... there are many varieties. Even in the 1980s, when mainland China had just reformed and opened up, Guangzhou held the Miss Yangcheng beauty pageant.

It can be seen from this that the draft has a long history and has attracted much attention.

Entering the modern era, many entertainment circles in many countries and regions have selected performing talents through talent shows.

For example, Taiwan TV has founded the "Five Lamp Awards" with a talent show since the 1970s. Zhang Huimei, Wu Zongxian, Cai Qin, Su Rui and others have participated in this variety show.

Hong Kong’s TVB TV station also started to hold a beauty pageant for Miss Hong Kong since the 1970s. Many outstanding talents in the entertainment industry were discovered through this channel. For example, Zhang Manyu, Chung Chuhong, Li Jiaxin, Zhao Yazhi, Yuan Yongyi, Zhou Haimei, Cai Shaofen, Liang Xiaobing, Weng Meiling, etc.

The music superstars such as Zhang Guorong, Alan Tam, and Mei Yanfang also stood out by participating in talent shows.

There are also "American Idol" and "X Element", the UK also has "British Got Talent", and the mainland also has "Super Girl" and "The Voice of China"...

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The reason why talent shows are so popular is actually to cater to people's mentality of watching the fun while pleasing the poor and cherishing the weak.

People like to join in the fun, not only Chinese people, but also foreigners. The reason why there are so many spectators in football, basketball, table tennis, rugby, tennis, boxing, fighting, wrestling and other competitions is that they are very confrontational. You fight and fight, and you have to distinguish between winning and losing.

The talent show is naturally not short, and competition. For example, the hottest thing in "Super Girl" was the PK battle back then, and each round of PK was touching.

These confrontational links made the talent show cater to the audience's mentality of watching the excitement, and naturally so many viewers were willing to watch it.

In addition, the audience also has sympathy. When they see the contestants stumble, stutter and make continuous progress in success from the bottom-level talent show, the audience will involuntarily feel sympathy for him.

Compassion will quickly transform into support for players, and the conversion efficiency is very high.

For example, some professional beggars on the subway are deliberately dressed up in a lack of hands and feet, and are ragged in clothes, which is extremely miserable. The purpose is to awaken the people's sympathy. With compassion, the people will naturally pay for it. A professional beggar can earn 20,000 or 30,000 a month, which shows how valuable sympathy is.

Therefore, in order to win the sympathy of the audience, the contestants will also take the initiative to tell their "tragic life", "both parents die", "body is disabled and strong in ambition", "chasing dreams, not being understood", etc.

In this way, the audience's sympathy became even more rampant, and it was natural to offer support to him.

Like this year's "Creation 101", in order to help Meng Meiqi debut as a C position, her fans raised a total of 12 million yuan.

Zhang Yi, who debuted with "I Type My Show" and "Super Male Voice", also raised millions of RMB from fans in order to terminate the contract with his old boss Shangteng Entertainment.

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In addition, the most important point is that the audience can also gain a sense of satisfaction when watching talent shows and supporting their contestants.

The definition of idols in the Fusang entertainment industry is that idols are people who sell dreams.

In layman's terms, fans deliver dreams that they cannot realize to their idols, while idols strive to satisfy their fans' dreams.

Therefore, Fuso's idols are not allowed to have scandals. For example, minors smoke and drink alcohol are a heinous crime, and they must be hidden or even fired.

Idols are also regarded as a taboo. Akb48's Mine Kishi Nan was exposed because of her relationship. In order to gain the understanding of her fans, she shaved her hair.

In order to narrow the distance between fans and idols and make fans feel more likely to immerse themselves in their idols, Fusang idols are usually just a little more beautiful than ordinary people, not too handsome or too beautiful, which makes fans feel like they can "see from afar but not play with them".

South Korea's idol groups are in the style of "prince and princess". Male idols are generally tall and handsome, gentle and abstinent; female idols are generally pure and beautiful, noble and generous.

This style is mainly to satisfy the fantasies of boys and girls. Therefore, the fans of South Korean idol groups are generally relatively low.

However, it is still quite difficult to maintain the character of "Prince and Princess". After all, as long as you are a person, you must eat, drink, defecate, and urinate. Princes and princesses also have to live an ordinary life.

Once you return to normal, your personality will naturally collapse when you get married and have children, and your personality will collapse, and your attractiveness to your fans will be greatly reduced.

Therefore, South Korean idols generally will not be popular for too long. Generally speaking, they will become out of date within four or five years and will be replaced by new groups.

Because of the different positionings of Fusang, fans are more diverse, so they can become popular for a longer time. For example, Smap has been in the army for 28 years and has long occupied the top ranking of the most popular artists in Fusang. Idol groups such as Lan, Kinki-kids, and Nes have also had more than ten years of history.

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The idols selected by China through talent shows are actually bearing the expectations of fans.

Players like Jane Zhang, Li Yuchun, Zhou Bichang, etc. were ordinary people before participating in the talent show. They were not too beautiful and did not sing very well. To be honest, any student who graduated from the vocal department of the Conservatory of Music may sing more professionally than them.

But it is their ordinaryness that makes the audience feel immersive and empathetic, and then hopes that they will represent themselves, compete and succeed.

That's why the audience gives them strong support, just like supporting themselves, spending money on this.

Moreover, these audiences are also very passionate. For example, "Super Girl" in 2005 has been thirteen years, but those contestants still have a large number of fans support.

This is the charm of the talent show!

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There are two reasons why talent shows are better than trainee system.

First, the talent show will last for a short period of time, and the competition will be over in at most half a year. The trainee system will take at least four or five years to take effect.

The second is the talent show, and the audience can participate in the entire process, so the selected idols are the most in line with the public's expectations, so they will naturally become popular when they debut.

The trainee system is an idol selected by the agency based on the popular trends in the music industry, past experience, etc. The popular trends and past experiences are likely to deviate, so the idols launched may not be immediately popular.

Over the years, there have been countless idols who have died on their debut in South Korea. Most of them cannot even release a whole album, and only release one single. If they see poor performance, they may be disbanded.

So later, South Korean brokerage companies also selected idols through talent shows. For example, the original version of "Produe101" program "Produe101" was an attempt made by South Korean brokerage companies.

In summer, Rolling Stone Records will take the trainee route, and let Tianfeng Records, owned by Zhang Aijia, take the talent show route. One road is difficult to walk, but another road is easy to walk!
Chapter completed!