As far as Xia Tian knows, in the past 30 years, the innovation of the home appliance industry has not been fast.

It's nothing more than the improvement of the imaging tube TV to LCD TV, refrigerator, air conditioning and refrigeration technology, etc. In fact, the changes in core technologies are not much, they are just getting more and more exquisite.

The refrigerators and washing machines in the 1980s had very poor appearance and almost no design aesthetic. That was the result of China's early learning from the Soviet Union, and many production lines were introduced from there. Therefore, industrial design follows the Soviet Union's usual "silly, big, black and thick" style, which was durable and capable, but it was not good-looking.

But because refrigerators and washing machines were still rare at that time, not everyone could afford them. Even if they wanted to buy them, they had to supply them with tickets. Refrigerator factories and washing machine factories did not have to worry about sales, so they did not have the motivation to improve industrial design. Therefore, Chinese people could only use such rough-shaped home appliances.

With the reform and opening up, a large number of foreign goods entered the mainland Chinese market. When exquisite, durable and trendy foreign goods came into everyone's eyes, the Chinese people finally opened their eyes and no longer had to endure these domestic, rough-shaped and lacking aesthetic home appliances, but chose to buy foreign goods.

Sales of domestic products have fallen and are no longer popular, forcing Chinese home appliance companies to begin introducing technology, improving processes, and launching exquisite and trendy home appliances to attract consumers.

For example, Haier Company introduced refrigerator technology and equipment from Liebherr, Germany. In order to shape the brand, Haier CEO Zhang Ruimin also smashed 76 unqualified refrigerators produced by Haier, which caused a sensation across the country.

Since then, Haier has established a sign that focuses on quality and reputation, and to this day, it is still a giant in China's home appliance industry.

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In addition to becoming more and more refined, domestic home appliances are becoming more and more fashionable.

In the 1980s, China's home appliances were basically the third one, color TV, refrigerators and washing machines. If ordinary families can have these three things, they can basically be considered well-off.

But to be honest, foreigners had already lived this kind of life in the 1960s and 1970s. For example, the cartoon "Cherry Maruko" introduces the lives of the Fusang people in the 1970s. The Maruko family is not rich, but the color TV, refrigerator and washing machine are all equipped, but there is no air conditioner.

It can be seen that China's home appliance consumption is at least 10 or 20 years away from foreign countries.

With the development of China's economy, by the 1990s, home appliances gradually became diversified and followed the trend. For example, DVD players, audio, vacuum cleaners, air conditioners, water dispensers, microwave ovens, range hoods, etc., gradually entered the homes of ordinary people.

Many home appliances are even launched internationally and domestically simultaneously. For example, DVD players are launched at almost the same time in China and internationally. In addition, there are also big brothers, bb machines, etc.

And the later, the faster the upgrade speed of Chinese home appliances. For example, in the 1980s, a TV was not broken enough to be repaired and would not be thrown away easily.

But now, as long as the size of the TV is a little smaller, it may be abandoned by the owner. It is rare for a TV to be watched for more than ten years.

Mobile phones are more frequently replaced than TVs. Chinese people change their phones every two years on average. Many phones are intact, but even if the configuration is a little behind, they are mercilessly thrown away by their owners. For this reason, China eliminates as many as 300 to 400 million mobile phones a year, which is a huge waste.

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In addition, a major trend in domestic home appliances is that small home appliances are becoming more and more popular.

Such as water purifiers, soy milk makers, juicers, air fresheners, induction cookers, rice cookers, disinfection cabinets, etc.

These home appliances are small in power and small in size, but have a great effect, which can greatly improve people's lives, so they are very popular among people.

For example, water purifiers, as people improve their living standards, people pay more and more attention to healthy diets. As a daily necessity for people, water naturally attracts people's attention.

The water purifier can filter out impurities such as bacteria, viruses, toxins, heavy metals and other impurities in the water through the filter element, so that people can drink clean and secure water, which will naturally be popular.

In the past life, China's small household appliances developed very quickly, and the market size was also very large, reaching 250 billion yuan. It can be seen that this market has great potential.

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Tianxia Home Appliances are currently gaining popularity with two major products: vcd player and mmcd player, and then selling TVs, refrigerators, air conditioners, washing machines, etc.

Because the vcd player and mmcd player are the only one in China, there is no semicolon, Tianxia Home Appliances has gained a great reputation through these two flagship products, and also makes Tianxia brand home appliances very popular.

In the future, vcd players and mmcd players are destined to decline. Therefore, it is indeed imperative to establish new flagship products.

If any company wants to succeed, it must have its own flagship products.

For example, Sony has a very wide product line, from consumer electronics to medical devices, all its investment range. And its flagship product is its gaming consoles and PS series, which established Sony's dominant position in home entertainment.

Samsung is also a company with a very rich product line, and has everything from electronic products to arms and weapons. However, its flagship product is still Samsung mobile phones, which is also the most well-known Samsung product.

Fist products can help a company to open up a situation in the fiercely competitive consumer market with its advantages in technology, technology, quality, etc., and then drive the sales of other products of the company.

If the fist products are missing, the whole company will look very mediocre.

For example, ZTE, although it is also a giant in the international electronic communications industry, was once comparable to Huawei. However, Huawei has its flagship product - Huawei mobile phones, which can be compared with world-class mobile phone manufacturers in terms of quality, technology, reputation, price, etc.

In comparison, ZTE lacks eye-catching fist products, and ZTE mobile phones give consumers the feeling that they are ordinary, which makes ZTE a lot more overshadowed compared to Huawei.

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In the future, Tianxia home appliances will still have to build their own flagship products.

However, this does not mean that you must pursue "new, strange, and strange" and honestly make your own products well, so that every product can become a flagship product.
Chapter completed!