2537 [Reward and Punishment System]
World Technology and Microsoft have conquered the game industry, causing the American game industry to turmoil, and also promoted the development of the game industry.
Before, in addition to large companies like EA, Xueleshan, Activision, and 3do, the American gaming industry was more of small companies like id-software, nwc, Blizzard Entertainment, Raven Studio and other small companies.
Although the games launched by these companies are fun, to be honest, due to the limitations of development costs, these companies are usually unable to perform large productions. At a slightly larger cost, they cannot afford it, which is actually unfavorable to their development.
For example, the development cost of Grand Theft Auto 5 released by R-Star has reached 260 million US dollars; the development cost of "Call of Duty: Modern Warfare 2" developed by Activision is also as high as 270 million US dollars; the development cost of "Star Wars: Samurai of the Old Republic" developed by EA is also more than 200 million US dollars...
If there is no support from the funder behind it, relying solely on these small studios, there will be no funds to develop these large-scale games.
With the support of Tianxia Technology and Microsoft, they have enough funds to develop games and can also achieve interoperability of resources, which is actually a good thing for them.
However, how to acquire so many game studios in one go, how to make them run perfectly, continuously launch game quality and create benefits for the company is also a difficult problem.
In his previous life, ea company acquired Ximu Studio, Bullfrog Studio, Maxis Studio, etc. However, Ximu, Bullfrog, etc., after joining ea, did not perform well and were shut down by ea company, causing considerable harm to players.
After joining Vivendi, Blizzard Entertainment was infected with too much money. The works produced have no more amazing works like Diablo, Warcraft, and StarCraft.
Instead, World of Warcraft keeps stirring up the rice, eats book expansion packs, uses the surrounding Hearthstone, which is famous for World of Warcraft, and mixes various heroes of Blizzard, and so on.
Although these works have brought great income to Vivendi, it is undeniable that Blizzard's status in the hearts of players has also declined year by year.
It can be seen that buying a game company is only the first step. How to mobilize their enthusiasm and ensure their efficiency while ensuring the quality of their works is still a very worthy thing to think about.
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After considering it, Xia Tian brought out ATV's reward and punishment system.
ATV is the main focus of the producer. Considering whether his work is qualified, the main focus is on the viewership. The higher the viewership, the more dividends the producer will pay. On the contrary, the ratings have not improved in two or three consecutive episodes, so the only way to abdicate and give way to the virtuous.
Moreover, in terms of viewership, the new work and sequel are also different. It doesn’t matter if the ratings of the new work are low, but the ratings of the sequel must be higher than the previous work. Of course, the rewards for the sequel are also richer.
The process of making games is actually similar to shooting dramas.
They all first select materials, make up stories, shape, produce, promote, and release. The difference is that the series requires actors to act, while the game requires programmers to write code.
Therefore, it is actually appropriate to use the reward and punishment system of the producer to reward and punish game producers.
Considering the sales volume of the game, if the sales volume reaches a certain level, you can get higher dividends and more development funds. If you fail in multiple consecutive games, you will only have to abdicate and give in or reduce the funds.
In this way, the enthusiasm of the producer can be mobilized and the company's revenue can be expected.
Xia then passed this system to several game companies.
After seeing this reward and punishment system, many people breathed a sigh of relief.
When a company is acquired, the most feared thing for employees is to acquire one party's airborne administrator, forcibly add the will to the company to disrupt the company's original state.
The reward and punishment system in summer clearly shows that the company will not over-intervent the company's operations and everything will continue as it is. This is the best thing for these acquired companies.
As for considering the ratings of the work, it is not a big deal for them. Even if they are not acquired, the bosses of those studios still have to consider sales. Otherwise, how will the company continue to operate.
Besides, summer also gave them great support in terms of funds. For example, the basic producers have a production budget of 5 million US dollars. This is more funding than any game they have developed before.
If the work is very popular and the producer level is improved, you can even get a very high budget of tens of millions of dollars or even hundreds of millions of dollars.
This is great news for game producers. Game producers all like games and do this industry, and no one does not want to develop a popular high-quality game.
Although game development does not completely follow the standard of getting what you pay for, if you have a more abundant funding budget, the probability of developing high-quality products is indeed relatively high.
What's more, if the cost of the same game is high, it will be able to do better in terms of content, picture quality, and optimization. Therefore, for game producers, no matter how much budget is, it is not too much.
Therefore, this system in summer made all the acquired companies very satisfied and quickly stabilized their uneasy heart because of the acquisition.
Afterwards, these game companies devoted their original work and successively launched many high-quality products.
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In addition to acquiring game companies in the United States, it also acquired several game companies in Taiwan and the mainland in summer.
Taiwan's Zhiguan has already invested in Xia Tian and has also helped them get the game adaptation rights of Mr. Jin Yong's martial arts novel.
Xia Tian is now acquiring two companies, Hantang and Daewoo.
These two companies were the two largest games in the Chinese gaming circle at that time.
Among them, Hantang's "Heaven and Earth Tribulation", "The Fantasy Sword Record of the Youcheng", "The God Tribulation" and other Chinese game classics.
Daewoo's "Legend of Sword and Fairy" and "Xuanyuan Sword" are the two hottest IPs that must be mentioned in the Chinese game industry.
These two companies previously mainly developed games for Windows. Because Windows 95 launched in the past two years is very different from the previous Dos, these two companies have experienced excessive delays, resulting in damage to their strength.
Now that it is acquired by Tianxia Technology, it is actually a very perfect ending.
As for the mainland, the game industry was not developed in the 1990s, but it was just starting.
For example, Xishanju launched its first domestic game in 1996, "The Revelation of Zhongguancun". However, Xishanju was founded by Qiu Bojun of Kingsoft Company, and it was not ready to grab someone's job in summer.
Chapter completed!