"Mr. Xia, do you have any other good projects to invest in?" Michael Jackson asked Xia Tian again.

"I have many investment projects, but it may not be suitable for you." Xia Tian waved his hand and smiled. "For example, oil in the Middle East, natural gas in the Russian Federation, iron ore in Australia... these are all very valuable for investment. But if you are not an expert in this field, you will easily lose money."

When Michael heard this, he nodded. He really didn't know what oil, natural gas, iron ore, etc.

"I suggest you invest in areas you are familiar with, such as music, entertainment, and dance." Xia Tian advised him, "You can try to discover new people. Based on your understanding of music, global popularity, and connections in the music industry, it should be very easy for you to make a new star."

Michael Jackson is known as the king of pop music, and his status in the American music scene is unmatched. With his talent, popularity and connections, it is not difficult to make a few stars famous.

In his previous life, many black singers in the American music scene opened their own record companies and promoted newcomers after they became famous.

For example, the famous black hip-hop godfather Jay-z, after becoming famous, founded his own record company Ro-a-fella, and discovered that he would make famous famous singers such as Kanye-west, Rihanna, and Nas.

His record company plays a big role in the American hip-hop world, and each record can achieve millions of sales, earning tens of millions of wealth for Jay-z every year.

"In addition, you can also cooperate with clothing companies and beverage companies to jointly launch clothing and beverages. Your clothing tastes very good, and you can design some clothes." Xia Tian advised again, "If you are interested, you can also launch headphones or dance teaching videos."

In his previous life, Dr-Dre, a well-known American hip-hop singer, launched his own headphone brand beats. He first cooperated with Mosheng Headphones, and then left Mosheng alone.

Because Dr-Dre is also a big shot in the American hip-hop industry and has extremely high popularity, Beats has achieved very high sales under his leadership and has also become a popular fashion.

In the end, the beats headphones were acquired by Apple for $2.5 billion. This amount of money is more than Michael Jackson's lifelong money.

American NBA star Kobe Bryant launched his own beverage brand bodyarm in the years he was most popular. Now this drink has become one of the most popular sports drinks in the United States, and even Coca-Cola has invested in it. Its annual sales are as high as 400 million US dollars, which is much more money than Kobe's playing basketball.

...

After hearing Xia Tian's words, Michael felt his eyes suddenly enlightened.

He had been focusing on his music career before and did not think much about making money. In his opinion, as long as he concentrates on making music, fans will naturally buy it, and they will naturally not worry about making money.

However, now that Xia Tian reminded him, he realized that he was really wrong and missed many good opportunities to make a lot of money.

"Mr. Xia, let's do it together." Michael looked at Xia Tian and invited earnestly.

"Michael, you have to think clearly. Doing business is different from doing music. Doing music emphasizes sentiment, and doing business requires rationality.

If you are unhappy today, you can not go to the recording studio. You can announce your work after halfway through singing. But when you do business, you need to be there to promote, even if you are in a bad mood that day, you must come forward, and you must smile and do your best." Xia Tian reminded him.

Michael is a very emotional person. Otherwise, he would not have written so many touching songs. However, when doing business, he is most afraid of emotional work, and he pays attention to professionalism and rationality. This is the reason for the shopping malls like battlefields.

He can work with Michael. Michael has a high commercial value and everything related to him will be very popular. For example, in the 1980s, Pepsi asked Michael to shoot an advertisement, which almost doubled Pepsi's sales.

But Michael is very emotional, and it is also a problem to cooperate with. You should know that working with celebrities to do business can certainly make money by using the celebrity’s fame. But if celebrities do not cooperate, it will be difficult to continue to cooperate.

"Making money is not an easy thing, you must think about it well. Otherwise, it's better not to make things difficult." Xia Tian reminded him.

"I know, but I believe in you." Michael looked at Xia Tian sincerely.

In his opinion, all the friends he had dated before were not as good as Xia Tian alone. Those people would only spend his money or give him bad ideas. There was really only one friend who could give him so much good advice like Xia Tian and wake him up as if he had dreamt. If he didn't believe in Xia Tian, ​​who else could he believe?

"Okay. When we Chinese do business, we pay attention to the word "faith". Since you can trust me, I will cooperate with you." Xia Tian nodded, "I will give you the plan in a few days. If you think it is appropriate, then we will start working together."

"Yeah." Michael nodded.

...

Xia Tian then instructed the company team to evaluate Michael's business value.

After investigation and analysis, the team concluded that Michael's commercial value is now around 2 billion US dollars. The most valuable of them is the Atv Music copyright company he owns, which owns the copyright of songs of superstars including the Beatles and Elvis.

With the copyright of these songs alone, Michael can earn tens of millions of dollars every year. This is his most proud investment and the only investment to make money.

And it is worth mentioning that Michael bought the Atv not because he has a lot of investment mind, but because he was inspired by Paul McCartney, one of the Beatles members.

Back then, Michael and Paul had a very good relationship, and the two collaborated on songs together. At that time, Paul revealed to Michael about the acquisition of music copyright, so Michael was inspired to buy atv.

Because of this, his relationship with Paul McCartney broke down. Paul also wanted to acquire Atv and buy back the copyright of his songs.

The team evaluates that Michael holds a music library worth more than $400 million. And every year, its commercial value will increase by 12%, which means it is becoming more and more valuable.

In addition, Michael's brand value is also very high. If authorized, he can earn between 30 million and 50 million US dollars a year.

After their analysis, the most appealing markets of Michael's brand are beverages, food, clothing, etc. The main consumers in these markets are young people, and they overlap with Michael's fans. Under his call, these products should have good sales.
Chapter completed!