After Thanksgiving in November, the next day is the American Shopping Carnival, known as "Black Friday".

People want to make big purchases for the upcoming Christmas and New Year. Merchants will also take advantage of this opportunity to sell discounts and sell a lot of goods that are in the bottom of the box.

This shopping season will last from the end of November to the end of December, for nearly a month. This period can be regarded as the prime time for the US retail industry.

Although it has not entered the retail industry in summer, Tianxia Group has launched its own discount activities for this shopping carnival.

For example, Tianxia Technology's Apocalypse mobile phone is discounted and promoted. It was originally worth 5,000 US dollars per unit, but now it only costs 4,000 US dollars, and also comes with a large gift package. It contains a mobile phone case, a rechargeable battery, a touch screen pen, a mobile phone stand, etc. It can be said to be a great value for money.

In terms of Tianxia home appliances, in addition to ordinary white appliances participating in the promotional activities of merchants, D player is a new thing, with obvious technical advantages and high production costs, so the selling price is also relatively expensive.

An ordinary mmcd player costs about one thousand US dollars, not everyone can afford it. Therefore, after half a year of launch, the total global sales volume is only 400,000 or 500,000 units, which is very small.

This also made many film and television companies dissatisfied, thinking that the promotion speed of mmcd player is too slow to keep up with their needs.

You should know that the reason why they support mmcd players is to provide the audience with better audio-visual enjoyment to stimulate their consumption.

In "The Big Bang Theory", Leonard and Sheldon once complained that Lucas kept launching new versions of "Star Wars" DVDs to cheat money. First, it was the videotape version, then the vcd version, then the DVD version, and then the Blu-ray version. If they didn't hurry up and watch it, they didn't know what version Lucas would launch.

But now, the global mmcd player has only sold 400,000 or 500,000 units, which is far below their demand.

In comparison, JVC video recorders sold more than 50 million, while the population of the United States alone has as high as 80 million. In the summer, VCD players sold nearly 20 million. Even the betamax video recorders that Sony failed to compete, sales are more than 10 million.

In this case, it is imperative to discount and promote the mmcd player and increase the popularity rate.

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In addition to cooperating with American home appliance retailers such as bestbuy and circuit-city, Tianxia Home Appliances has also cooperated with Blockbuy Audio and Video chain stores again to jointly launch an upgraded member promotion plan.

As long as you pay one thousand dollars, you can move out an mmcd player and you can also get a one-year membership for Blockbuster. And you only need to add another hundred dollars to enjoy another one year of membership service.

After becoming a Blockbuster member, you can rent five videos or videotapes for free every month. At that time, the price of renting one videotape was four dollars, five videos a month, and two hundred and forty dollars a year.

Now that spending a thousand dollars now, it is very cost-effective to not only move a milliCD player worth a thousand dollars home, but also enjoy a year of membership service.

If you spend a thousand dollars on an mmcd on other days of the year, it is a big expense for many families. Not everyone can bear it and needs to think carefully.

But during the Christmas shopping season, when people spend money a lot, they spend a thousand dollars to buy an mmcd player, which is not that tangled.

Just like the Chinese people live, many people cannot buy a few clothes in a year, but by the Spring Festival, they usually buy a few beautiful clothes to make themselves look fresh from head to toe.

Therefore, after the launch of this event, it was immediately popular with the public.

In order not to make old members sad, Blockbuster also provides old members with "old trade-in" services. Old members can come back with their old vcd player, and the company recycles it at a discount based on its depreciation level. Generally speaking, they can be discounted by about one hundred dollars.

These recycled VCD players will be shipped back to China for sale again. In the lower market of China, there is still a lot of demand for such cheap second-hand electronic products. For example, many computer CPUs, audio, mobile phones, keyboards, headphones, etc. have very good sales in the second-hand market.

Due to the launch of the "Promotion Plan" and the "Old-For-New" plan, during the entire Christmas holiday shopping season, Blockbuster Audio and Video chain sold a total of 3.75 million mmcd players and added more than one million members, which can be said to be a great success.

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And Tianxia home appliances have also made great profits.

Because the production cost of mmcd players is not too high, the reason why they sell such a high price is mainly because of the high R&D costs.

Sony and Philips have spent nearly seven years investing billions of dollars to successfully develop the mmcd storage specifications. So they are selling for such high prices in order to recover their costs.

This is just like Tianxia Technology selling Apocalypse mobile phones. It is also because the R&D cost is too high, so it will be sold for $5,000 at the beginning.

But unlike Sony and Philips, Tianxia Home Appliances has not invested much in the research and development of mmcd players. It only invented the "dual wavelength" technology, and it was developed under the guidance of summer. It did not take any wrong paths. It can be said that it was successfully developed in one go, with a total cost of no more than one million US dollars.

Compared with Sony, Philips, which invested billions of dollars in research and development technology, the cost of Tianxia home appliances is too low. Therefore, the discount and promotion of mmcd players is a loss for Sony, but it is a good opportunity to make money for Tianxia home appliances.

Tianxia Home Appliances produces an mmcd player, and the total cost is only about 500 US dollars. In the future, with the development of technology and the maturity of technology, the cost will be reduced again.

For mmcd discs, one is about 40 US dollars. But unlike vcd discs, the mmcd disc is repeated multiple times without causing much damage, so it is much more times available for rent.

Generally speaking, if an authentic vcd disc is rented twenty times, it will cause irreparable damage. However, if an authentic mmcd disc is rented fifty times, it may not be read.

Therefore, the cost of renting mmcd discs is less than one dollar per dollar for each time. Members rent five CDs for free a month and 60 CDs a year, which is only about fifty dollars.

But Blockbuster can earn 1,000 US dollars because of this, which means that for every mmcd player sold, you can earn 450 US dollars in the summer.

For a whole Christmas period, you can earn $1.7 billion by selling mmcd players in summer.

This does not count as if the vcd player can make another money after being shipped back to the mainland. These old vcd players will be declared as electronic waste and then flow into the second-hand market.

A new VCD player worth 100 US dollars and 90% of the time can also be sold for more than 1,000 yuan in the second-hand market.
Chapter completed!