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249 [Listen to your words]

After Xia Tian and others sat down, Wang Xianzong took out the account book from the counter.

When I opened it, I remember every stroke and it was very clear.

"We rented the store for NT$5,000 per month. We rented it for half a year. We deposited it for NT$6, and spent a total of NT$35,000."

"To create a signature, custom shelves and glass counters, it costs NT$2,000 in total. Among them, the signatures are NT$500, the shelves are 600, and the glass counters are 900."

"Input components, there are twenty motherboards, a total of 120,000; twenty monitors, a total of 25,000; eighty memory sticks, a total of 36,000..."

"On July 2, one computer will be sold for NT$36,000; on July 5, one computer will be sold for NT$37,000, and ten floppy disks will be sold for NT$37,000..."

"Total expenditure is 623,600 yuan, total income is 175,020 yuan. The book surplus is 255,1420 yuan."

Xia Tian saw such a detailed account book, and he couldn't help but look up at the Wang Xianzong brothers.

To be honest, although he is the major shareholder of this store, he is far away in Hong Kong and the emperor is far away. Even if the Wang brothers take away all the money and leave him with a confusing account, he will be helpless.

But they did not do that, but remembered the accounts clearly, how much they spent and how much they earned, which made Xia Tian feel very comfortable when he saw them.

"A Tian, ​​this is a list of goods. Do you want to count it again?" Wang Xianzong took out the list of goods and said.

"No need, second brother, I'll be at ease with you." Xia Tian smiled slightly, "We are all a family. If I can't even trust you, then will I become a lonely person?"

When Wang Qixian heard his intimate speech, he couldn't help but blush, and the Wang family's father and son laughed happily.

"A Tian, ​​look at how we are doing and do we still need improvement?" Wang Xianzong asked with a smile.

"Brother, second brother, you are doing well." Xia Tian nodded, "But the advertising is still not in place, and sales are still low."

"We have spent NT$50,000 to advertise in the newspaper for a week, following your instructions. Isn't this okay?" Wang Xianguang said in surprise. NT$50,000 is enough for him to buy a car.

"How can NT$50,000 be enough! This advertisement needs to be played every day and constantly to be effective." Xia Tian said, "Coca-Cola is already the best-selling carbonated beverage in the world, but you see, it is still advertising continuously. Its purpose is to implant 'Coca-Cola' into the minds of every consumer."

"So you must not feel sorry for advertising fees. You must keep calling and keep calling, so that the 'Bai Naohui' computer brand will be deeply rooted in people's hearts. Let everyone who wants to buy a computer know the 'Bai Naohui' brand." Xia Tian advised.

"How much advertising costs will be spent!" When the Wang brothers heard this, they couldn't help swallowing.

"I'm willing to give up, I'm willing to give up, but I can't get it if I don't want to give up!" Xia Tian smiled slightly, "Let's do it, try advertising for half a year."

The advertising expenses of more than one million yuan in half a year can still be supported by the company's current financial situation.

"Okay." The Wang brothers nodded together.

Xia Tian is the company's major shareholder and has the greatest power. Moreover, he is also a big boss, who can make a family from scratch, and of course he knows more than them. So the Wang brothers did not refute it anymore and agreed directly.

"In addition, you must also aim at your goal. These days, few private individuals are willing to spend NT$36,000 to buy a computer." Xia Tian said.

Taiwan’s current per capita monthly income is about NT$6,000, and it costs half a year to buy a computer. It is indeed not something that ordinary people can deal with.

"The ones who can really afford computers are official institutions, large companies, and students with high curiosity." Xia Tian helped analyze, "If you want to sell them to an official institution, you need a certain amount of connections and relationships, this is not easy to do. But if you find a good channel, it will be the most profitable. If you want to sell them to a large company, you need to constantly advertise and gain fame. You can even hire salesmen to actively promote them. If you sell them to students, you can consider installments. Pay in three periods, six periods or twelve periods."

After hearing what he said, the Wang brothers' eyes lit up.

They had only been caring for ordinary customers before, and they had never thought of doing business with big customers. The main reason was that they did not have a high vision and were not brave enough, so they did not think of this level at all.

Now that they heard Xia Tian say this, they suddenly realized their shortcomings.

"But it seems that it is not that easy to do business with an official organization. And hiring a salesperson requires a lot of salary. If you sell it to a college student computer in installments, what if he doesn't pay and run away?" Wang Xianguang frowned and asked the doubts in his heart.

"Indeed, I also know that it is not easy to do business with official institutions, and you need to find a way for yourself. As the saying goes, there is nothing difficult in the world, I am afraid of those who are interested. I believe that as long as I have the heart, I will always find a way. Of course, I will try my best to help you, but the real hope is still in your hands." Xia Tian nodded and said.

"It is indeed necessary to pay a salary to hire a salesperson. But if you don't hire someone, how big can you do your business with just two of you?! It is said that everyone is very busy and let someone help you make money, so that you can develop. Moreover, if you hire a salesperson, you don't have to pay too high a salary, and set a basic salary that can only be enough for life, and then share the money according to sales performance. In this way, salesmen have to vigorously promote computers in order to obtain high-tech."

"Then you will promote the salesperson with the best performance according to the reward and punishment strategy, punish the salesperson with the worst performance, or fire directly, so as to save the waste of salary. In this way, survival of the fittest will lead to an outstanding sales team. Why worry about the lack of computer sales?" Xia Tian advised again.

When the Wang brothers heard this, they nodded with a smile.

"As for students paying installments to buy computers, you are worried that they will be liable for debt, which is actually easy to solve. I have some relationship with Zhao Erwen, the acting leader of the Zhulian Gang. If someone dares to owe debts and refuses to pay them back, I think they are happy to take over this bad debt." Xia Tian sneered slightly.

He is now helping Zhao Erwen to manage the 10 million stolen money of the Zhulian Gang, and they are all a bit intimate. Collection of accounts for others is originally one of the main businesses of the Zhulian Gang, and I believe he will be happy to help this.

After hearing what Xia Tian said, everyone here was shocked.

"A Tian, ​​the Bamboo Alliance Gang is not a good thing. Don't get too close to them. Be careful that you will cause trouble." Wang Yaohui said to Xia Tian worriedly when he heard this.

"I know, uncle, don't worry, I'm responsible." Xia Tian felt warm in his heart and then smiled.

"Okay." Wang Yao nodded and did not persuade him again.

The so-called drums do not need to be heavy hammered. He believes that Xia Tian is a wise man, and it is enough to say it himself.

"A Tian, ​​listening to your words is better than reading for ten years! I remember everything you said just now." Wang Xianzong smiled and said, "I will run this company with all my heart, don't worry."

"Well, I also believe that my elder brother, my second brother will definitely make the company well." Xia Tian also smiled.

"Oh, by the way, there is one more thing I forgot to say." Xia Tian slapped his head and said again.

"What's the matter?" the Wang brothers asked curiously.

"I just scanned the computers we sold, why is there no logo of our company on it?" Xia Tian asked in confusion.

The brand computers and brand logos of later generations are very obvious, and people can tell which brand they are using at a glance. But just now, he looked at the computers displayed on the counter, and his body was bare, and there was no sign of "Bai Naohui".

Wang Xianzong was stunned and then explained, "Our chassis, monitors, and keyboards are all imported from the United States. Unless we customize them ourselves, it is impossible to have a logo."

Xia Tian nodded, "Then we make some logos ourselves and then find a way to stick them to the computer, how about?"

Wang Xianzong's eyes lit up, "This is a way. We can make some logos and then stick them on the computer with industrial glue."

"Well, since there is a way, then do as you do." Xia Tian nodded and said, "Don't underestimate this small sign. In fact, its advertising effect is very great. With this sign, every one of our customers will become our free advertisements. At that time, one passes to ten, ten passes to hundreds, and a herd effect will be formed."

"I understand, Ah Tian. You are right, we are indeed neglecting." Wang Xianzong said apologetically.

He is older than Xia Tian and is a top student who graduated from college. However, compared to Xia Tian, ​​he feels that he is really far behind. He originally thought that he was running the company well, but now after hearing from Xia Tian, ​​he realizes that he is far from doing enough.

"A Tian, ​​you know so much!" Wang Xianguang couldn't help but praise.

"I just like to think about it normally." Xia Tian smiled modestly.

"Okay, Xianguang, Xianzong, A Tian has taught you so much today. You must remember it carefully, think carefully, and implement it carefully, and don't let A Tian down." Wang Yaohui also reminded.

"I understand, dad." Wang Xianzong and Wang Xianguang nodded together.

"Ah God, it's getting late. Let's go home from Guan Zhang. Everyone will have a good meal tonight, and you can have a few drinks with me." Wang Yaohui said with a smile again.

"Uncle, I'm really sorry. I've made arrangements tonight. Mr. Chang from China Film Company invited us to dinner. I have to go to the banquet at seven o'clock." Xia Tian said in embarrassment.

"That's the case, then talking about business is important. Let's have a meal another day." Wang Yaohui smiled when he heard this.

"Okay, one word is certain." Xia Tian nodded.
Chapter completed!
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