After hearing the conditions of Xia Tianshaofu, he was stunned at first, and never thought that he would propose such conditions.

He originally thought that Xia Tian would require more requirements on DVD patent sharing.

But after thinking about it carefully, he understood why Xia Tian asked so.

Although Sony's shares in Columbia Pictures cannot control the company's operations, Xia Tian is still fully controlled by the company.

But Sony's existence will still have some constraints on him, such as being stuck in his throat. It is no surprise that Summer wants to clear Sony out of Columbia Pictures.

If someone holds a large number of shares in Sony but cannot be in the same position as him (Sheng Dianshaofu), he will also be in a state of ease.

This is in line with the words of the Emperor of Song Dynasty in China, "Lying on the side of the bed, someone else sleeps soundly!"

"Mr. Xia, if I give Columbia Pictures to you, will you agree to support us?" Sheng Dianshaofu said then.

...

In fact, Columbia Pictures' shares are just a piece of cake for him. It's a pity to eat it without taste, but it's a pity to throw it away.

He used to want to use Columbia Pictures' content to promote Sony's hardware sales, just like Amazon sells kindle.

But although he spent a lot of money, cleared up a lot of relationships, and worked countless efforts, Columbia Pictures was not in his hands, but was blocked by Xia Tian.

Although he is a major shareholder of Columbia Pictures, he has basically no right to speak in the company, and it is even more difficult to influence the direction of the company's operations. For example, Columbia Pictures has been reluctant to launch video tapes in the VHS format, but is particularly proactive in producing video discs in the VCD format.

If it weren't for the development of Columbia Pictures over the years, and its stock price continued to soar, his investment this time would have been almost the worst.

So he doesn't really value Columbia Pictures' shares. If these shares are used, it can be exchanged for a powerful ally like Xia Tianshaofu, which is definitely worth it for Sheng Dianshaofu.

You should know that once mmcd technology becomes the next mainstream storage technology, Sony will benefit from tens of billions of dollars. This is much more money than Columbia Pictures.

Moreover, in summer, there are not only entertainment industry giants such as CBS, Tianxia Production, CBS, Columbia Records, Blockbuster Audio and Video chains, and also giants in the game industry such as Square Games, Ea Games.

Sony launched a super high-performance gaming console last year and is seizing the gaming console market with Nintendo.

Square Games is a giant in the Fuso gaming industry, with many popular game IPs, such as "Final Fantasy", "Double Dragon", "Simulation Sports" series, "Speed ​​Racing", "Street Fighter", "Dance Master", etc.

Ea also has many popular game IPs, such as the "Simulation City" series, "Need for Speed" series, "God is Crazy", "Nbalive", "Fifa Football", "PGA European Tour", etc.

If PS can be fully supported by Square Games and EA, then the game content of PS console will be greatly enriched, which will naturally be more attractive for gamers and will greatly stimulate the sales of PS consoles.

Therefore, it is really a good deal to win over Xia Tian's ally.

...

"It's not that simple. I won't betray it casually. In that case, my business reputation will be zero." Xia Tian waved his hand, "I promise you that I will promote your Sony-Philips Alliance and Toshiba-Warner Alliance cooperation."

In the past life, the dispute over the DVD format did not last long before reconciliation. Sony and Toshiba each took a step back and worked together to finally launch the new storage format of DVD and successfully promoted it to the world.

In fact, this approach is still very clever. Otherwise, if the two continue to compete, it will be difficult to decide the outcome in a short period of time. A new storage format will be born at any time. If it cannot be united, it may be eliminated by new technologies at any time.

For example, in the battle between the Blu-ray format and the HD-DVD format, although Blu-ray won in the end, HD-DVD was not eliminated. However, both formats were lost to U disk and the Internet in the end.

Sony spent a lot of money and lost billions of dollars to promote the Blu-ray format, but almost lost all the company. And just as it was persistent in promoting the Blu-ray format, it missed the rise of smart mobile devices.

Therefore, the market value of the world-class consumer electronics giant is not as good as that of Xiaomi, a mainland company, which has just started a business for a few years, which can be said to be quite ironic.

"Just promote cooperation?" Sheng Dianshaofu said in surprise.

"D Technology has now received support from most home appliance giants and audio and video entertainment companies. Even if I turn to support you, you will still be weak." Xia Tian explained, "So, if you don't want to lose face, it's better to compromise.

Your technology is also first-class. If the two companies can cooperate and promote DVD technology together, they can make a fortune together. This is called a win-win situation.”

After hearing what he said, Sheng Dianshaofu thought that Xia Tian was saying something.

To be honest, because Sony Philips was too arrogant before and was not active in winning allies at all, Toshiba Warner took the opportunity to pull away many people.

Now in their camps are Panasonic, Pioneer, Thomson, Samsung, skc, jvc, EMI, Disney, Paramount and other world's top home appliance giants and audio and video entertainment companies.

There are not many powerful home appliance giants and audio-visual entertainment companies left. Even if Sony Philips gives preferential conditions, unless it can surpass Toshiba Warner, it should not be able to support it. If there are too many benefits, Sheng Dianshaofu is really reluctant to let it go.

So now, as Xia Tian said, if the two companies cooperate, it would be a good idea.

In this way, competition can be eliminated, formatted, facilitate promotion, and commercial application can be achieved as soon as possible. In this way, everyone can make money.

However, Sony Philips invested heavily in the research and development of new technologies, which originally wanted to unify the world, but now they wanted to share the country with others, and Sheng Dianshaofu really couldn't bear it.

"Thank you Mr. Xia for your advice. Let's do this, give me more time to consider, and I will give you a reply." He said to Xia Tian.

"Okay." Xia Tian nodded, knowing that Sheng Dian Shaofu, the old fox, was unwilling to fail like this, and would definitely fight for it again. If it really doesn't work, he would admit defeat.
Chapter completed!