After returning to the United States in the summer, Columbia Pictures' general manager Long Mayer immediately came to him.

"Mr. Xia, Jeff Bakers, chairman of Warner Pictures, found me two days ago. I hope that Columbia Pictures can join the Toshiba-Warner camp and support the SD storage specifications developed by Toshiba." Long Mayer explained to Xia Tian.

Xia Tian nodded with a smile, not surprised by this.

In January this year, Sony Philips and Toshiba each launched their own unique second-generation optical storage technology. Among them, Sony Philips launched the mmcd multimedia disc system, while Toshiba launched the SD ultra-density disc system. The two technical specifications have their own strengths and weaknesses.

Whoever can become the mainstream specifications of the next generation may have the potential to enjoy a huge market of tens of billions of dollars, so both camps want to win over more allies. In this way, if there are many people and many people, they can seize the market and turn their technology into mainstream technology.

Among them, Warner Pictures supported Toshiba. In the early 1990s, Toshiba established a good cooperative relationship with Warner in the development of cable TV and video hardware and software. In the research and development of SD technology, Toshiba also received support from Warner Pictures, so it is natural for the two to form an alliance.

Warner Pictures has also been waving its flag and shouting for the popularization of SD technology, and has tried its best to help it win over allies. World-renowned film and television entertainment companies such as MGM and EDA are now part of the Toshiba-Warner camp.

Columbia Pictures is now one of the most powerful film companies in Hollywood, so Warner naturally would not let it go. He personally talked about cooperation with Ron Mayer, and also gave very generous conditions.

Although Long Mayer was very moved by these conditions, he did not dare to make decisions without authorization, so he came to Xia Tian to discuss the matter.

"What's wrong with Sony?" Xia Tian asked after hearing this without rushing to express his opinion.

Long Mayer shook his head.

Compared with the Warner Toshiba's active enlistment of allies, the Sony Philips's camp seems a bit arrogant and acts very slowly, which is unpleasant.

However, they are confident in doing this. Toshiba-Warner's SD technology is indeed very good, with large storage volume, rich storage content, and more advanced technology.

The only drawback is that its CD architecture is different from the past, with a double-sided single-layer structure. Therefore, the SD technology is not compatible with the previous CD technology. In this way, it will be very difficult to promote.

After all, CD technology is the most widely used optical storage technology at present. Many movie discs, music, materials, programs, etc. are stored by CD CDs. If SD is not compatible with CDs, it will cause great losses, so there is a great resistance to promotion.

In this case, Sony Philips naturally did not rush to make concessions, but had to wait for the film and television companies to come and ask them for it.

...

"So, promise Jeff Bakers' request. I can also let Tianxia Production, CBS, CBS and Hong Kong film companies support Toshiba-Warner's SD technology.

And my world technology can also help them improve SD technology." Xia Tian said after considering it, "However, I want them to absorb Tianxia home appliances to become partners of SD technology."

In his previous life, there were ten manufacturers in the DVD camp, namely Hitachi, Panasonic, Mitsubishi, Philips, Pioneer, Sony, Thomson, Time Warner, Toshiba and JVC.

These ten companies share DVD patent technology and earn massive patent licensing fees from it.

Like in the previous life, Philips, Sony, and Pioneer established the 3C Alliance, Toshiba, Mitsubishi, Hitachi, Panasonic, JVC and Time Warner established the 6C Alliance, and Thomson's, the three alliances monopolized the patent authorization of DVD.

If you want to produce DVDs, you have to pay patent licensing fees to them. Among them, 3C Alliance is five dollars, 6C Alliance is six dollars, Thomson's lowest is two dollars, Dolby Sound Effects Company is one dollar, and MPeg-La Company is four dollars.

In this way, the patent licensing fee for a DVD is as high as 16 US dollars. If it is exported, the patent licensing fee will be even higher.

However, in the later stages of the development of DVD, a DVD was only sold for 100 yuan, so many DVD manufacturers were crying and crying. They worked hard to produce a machine and could not make much money, all of which were earned for those patent alliances.

These top ten companies rely on these patent technologies to earn high patent licensing fees on the one hand, and force domestic manufacturers to raise prices on the other hand.

In this way, it will be difficult for these domestic manufacturers to seize the market with their price advantages. Naturally, it will be even more difficult to compete with these internationally renowned large companies. It can be said that they kill two birds with one stone.

...

Xia Tian knew these things, so he would not repeat the same mistakes.

He wants to use his current influence in the entertainment industry to win the status of a partner for the world's home appliances.

"I probably won't agree to this condition to them." Lang Meyer said in surprise when he heard this.

Jeff Bex just promised to reduce the patent fund for Columbia Pictures to release SD DVDs.

However, the requirements of summer are even further than canceling all patent funds, and they are going to be involved in patents in SD technology.

After all, anyone with a discerning eye can foresee that if the SD technology really becomes the mainstream storage specification of the next generation, then its market will be at least 10 billion US dollars.

If you become one of the partners in the summer, you will share at least a billion dollars in profits. I'm afraid Toshiba-Warner will find it difficult to agree to such harsh conditions.

"Can you talk to them?" Xia Tian smiled.

He thinks this is not impossible. You should know that in addition to being the world's largest entertainment giant, he is also a well-known technology giant.

It has a high-tech company like Tianxia Technology, which produces computers, systems, software, chips, etc., which are also world-renowned.

The produced vcd is also very popular all over the world. If it does not stop the production of vcd, I am afraid that even if SD wants to promote it, it will face certain resistance. After all, vcd is cheaper and has greater promotion efforts, which is more attractive to ordinary families.

Furthermore, Tianxia Technology also has world-class technology research and development capabilities. Such as Arm's chips, Genius system, Tiangong Studio's Tai Chi Internet technology, etc., are all first-class in the world.

The reason why Toshiba-Warner's SD technology is difficult to promote is because the SD technology is not compatible with the CD technology. However, this problem is not unsolvable.

As far as he knows, the DVD disc structure in his previous life was a double-sided single-layer structure of the SD disc, but it is also compatible with the CD disc. It can be seen that the shortcomings of the SD technology can be made up for.
Chapter completed!