The Sin Chew Daily was founded by Nanyang newspaper tycoon Hu Wenhu.

Hu Xianer, the descendant of Hu Wenhu, is the boss of Hong Kong's Sing Tao Daily.

However, Sin Chew Daily fell into the hands of the Lin Qingjin family as early as 1982, and had nothing to do with the Hu family.

In 1987, the newspaper was acquired by Huang Yulang for HK$70 million. But before it could heat up, it encountered a major stock market crash in 1987. Huang Yulang was in debt and even Yulang Group was acquired by summer.

The Sin Chew Daily was also in the hands of Xia Tian. It is the largest Chinese-language daily in Malaysia, with a maximum sales of more than 400,000 copies, and has a high influence among Malaysian Chinese.

Xia Tian was preparing to expand his influence in Southeast Asia, so controlling public opinion was naturally crucial for him. As the largest Chinese newspaper, Sin Chew Daily naturally attracted his attention.

"Mr. Xia is preparing to march into Southeast Asia?" Tang Congsheng asked with a smile when he heard this.

From ancient times to the present, when fighting, public opinion has taken the lead and made himself a righteous side. For example, King Wu attacked Zhou, which means he first said King Zhou was foolish and in this way, he held up the banner of righteousness and won the hearts of the people.

Shopping malls are like battlefields, doing business is like fighting, especially the bigger the business, the more important it is to pay attention to public opinion propaganda. For example, China's actively promotes the "Belt and Road" plan.

I never paid attention to Sin Chew Daily before in the summer. Now I suddenly mentioned that I obviously want to make some moves in Nanyang, so I let this newspaper create public opinion.

Seeing him say this, Xia Tian nodded with a smile, "Old Tang, you are still smart. Not bad. I recently planned to open a branch in Nanyang to strengthen the control and development of the market there. Therefore, public opinion work must be coordinated well."

Tang Congsheng nodded, "Mr. Xia, what kind of nature is your branch?"

Xia Tianxia Group covers a wide range of businesses, including finance, technology, education, logistics, real estate, clothing, food, entertainment... It can be said that there are a lot of flowers blooming, and every business is worth promoting.

The nature of the branch directly determines the reporting style of Sin Chew Daily.

For example, if the summer is made of real estate, then the style of Sin Chew Daily must be calm; if the summer is made of high-tech, then the style of Sin Chew Daily must be geeky; if the summer is made of entertainment, then the style of Sin Chew Daily must be lighter...

"It's the branch of Tianxia Entertainment." Xia Tian said.

Tang Congsheng nodded, "The readers of Sin Chew Daily are generally more traditional and old-school. Too much entertainment news may affect its influence. I suggest that the newspaper launch a separate entertainment magazine. What do you think?"

The Sin Chew Daily was founded in 1918 and has a history of 75 years. Most of its readers are Chinese living in Southeast Asia.

They grew up in Nanyang, but they still insisted on reading Chinese newspapers. Their traditional and conservative personality is evident. For such relatively old-school people, the so-called entertainment information is actually a waste of time.

After all, in traditional concepts, celebrities are no different from actors. When Deng Lijun was the most popular, she was pursued by the Southeast Asian tycoon Guo Kongcheng. Guo Kongcheng was the son of Malaysian sugar king Guo Hejie.

It was time for both of them to talk about marriage, but in the end it was because the Guo family asked Deng Lijun to completely give up her acting career and ended her contacts with friends in the entertainment industry after marrying into the Guo family, which aroused Deng Lijun's dissatisfaction and eventually gave up the opportunity to marry into a wealthy family.

The Guo family's views basically represent the mainstream views of old-school people in Nanyang. So if Sin Chew Daily really adds an entertainment version, it is very likely to cause dissatisfaction among readers.

"Well, your concerns make sense." Xia Tian nodded, "Well, then as you said, the newspaper will launch an entertainment magazine. As for the content and promotion of the magazine, you can work harder to impart the experience there."

"Yes, Mr. Xia." Tang Congsheng nodded.

Tianxia Media has many popular magazines, such as "ATV Weekly", "Youth", "Fresh Weekly", "Fantasy World", etc., which have a relatively accurate grasp of readers' tastes and are good at cooking text feasts that suit readers' tastes. Therefore, it can provide a lot of opinions to colleagues in "Sin Chew Daily".

"Then it's settled, I'll wait for your good news." Xia Tian smiled, "You can communicate with Zhou Tai and see if she needs help."

"Okay." Tang Congsheng agreed.

...

After instructing Tang Congsheng, Xia Tian called Xia Xue from the United States again.

"Little sister, help me set up a press station in Xinggang and a Chinese satellite channel in Xinggang." Xia Tian advised her.

Star Singapore is located at the intersection of Nanyang and has very obvious geographical advantages. It is quite close to Indonesia, Malaysia, Thailand, Brunei, the Philippines, and the Cynopsis Village. Taking Star Singapore can radiate its influence to the entire Southeast Asia.

However, if you want to make a difference in Star Singapore, it is not possible to rely on Tianxia Entertainment alone. To be honest, it is not that Tianxia Entertainment is incompetent, but mainly because the Hong Kong and British governments are not strong enough.

Why American companies dare to invest around the world is because they have the support of the United States behind it. If problems arise, the United States will provide support and assistance. Through measures such as diplomatic pressure and economic sanctions, they can often help their companies gain very good rights.

In comparison, the British government of Hong Kong has no courage. The British Empire it relies on has long been declining. The former dignified empire almost lost when it beat Athospit back then, which can be said to be a huge loss.

Britain can't even handle its own affairs, let alone help Hong Kong to settle affairs. Therefore, if Hong Kong companies want to go out, it is equivalent to taking risks alone, and no one is supporting them behind them.

It seems that Zheng Yutong and He Hongshen went to Yilang to invest in the horse farm together, which was a great success. But then Yilang started a revolution and overthrew the Pahlavi dynasty at that time. Zheng He's horse farm with a investment of tens of millions of dollars was also smashed, and he had to return to Hong Kong in shame. There was nothing wrong with the Yilang Mansion.

Therefore, if Xia Tian wants to make a difference in Star Singapore, he must rely on the power of Snow Media in the United States.

Although Snow Media is under Xia Xue's control, it is indeed the capital of the United States and is protected by the United States. Moreover, Snow Media has an internationally renowned media such as CNN, which has amazing influence, so Star Singapore must also give some face.

Snow Media is controlled by Xia Xue, who has always listened to him, so Xia Tian happened to use this to pull the banner and make a tiger skin to show off his strength in Star Singapore.
Chapter completed!