Hongkong.

In the office of Tianxia Entertainment, Xia Tian discussed with Zhou Liang Shuyi about the establishment of Tianxia Entertainment Branch in Xinggang in South Korea.

"The situation outside is getting worse now, and our Hong Kong film market is shrinking. Taiwan has lifted the ban on foreign language films, and countries such as Singapore, Malaysia, Indonesia and other countries have also increased restrictions on the introduction of Hong Kong films." Xia Tian said, "The situation is very unfavorable for us."

Zhou Liangshuyi nodded.

Since Li Huihui came to power, Taiwan has been taking the pro-US route, opening up the market to the United States in exchange for the support of the United States. The Taiwanese film market has therefore lifted the limit on foreign language films and completely relaxed.

Although Hong Kong films were once very glorious in the past few years, the stories were wonderful, the performances were wonderful, the fights were wonderful, and the funny things were fun for Taiwanese audiences. Many of the top-notch films were even hard to get.

But in fact, Hong Kong movies are still quite different from American Hollywood blockbusters. Hollywood blockbusters are much better than Hong Kong movies in terms of story, special effects, performance, packaging, promotion, etc.

Even Hong Kong films have always been based on Hollywood blockbusters. There are many passages of plagiarism, imitation, and tribute to Hollywood in Hong Kong films.

For example, Cheng Long's "Plan a" and the scene of chasing bicycles in the alley, borrowed from the performance of the famous American comedy master Buster Keaton; Zhou Xingchi's nonsensical comedy, borrowed from the "Unprecedented Flying in the Sky"; Xu Guanwen's "Joy Ding" borrowed from Marilyn Monroe's "Joy Ding"; Cheng Long's "Flying Eagle Plan" borrowed from the American adventure blockbuster "Raiders of the Lost Ark" series, etc.

When Taiwan has foreign language film limits, Hong Kong films will dominate and naturally get high box office. However, once Taiwan lifts the foreign language film limits, Hong Kong films will have to fight head-on with Hollywood blockbusters.

With the quality of Hong Kong films, it is impossible to beat Hollywood blockbusters, not to mention that, at least it is rare. Most of the time, they may be beaten to pieces and defeated by others.

Taiwan is the most important export market for Hong Kong films. Whether a Hong Kong film can make money back depends on Taiwan's box office performance. Once Taiwan makes mistakes in box office, the risk of the film's losses will be quite high, so Hong Kong film merchants are afraid of offending Taiwan.

For example, Liang Jiahui violated Taiwan's ban because he was filming in the mainland, which led to his film not being released in Taiwan. Therefore, although he won the Hong Kong Film Awards, he fell into a situation where there was no film to shoot.

Director Xu Anhua filmed "Fighting to the Sea of ​​Rage" because it was filmed on Hainan Island in the mainland. In order to avoid being sanctioned by Taiwan, many crew members filmed in pseudonyms.

Liang Xiaolong, who played "Chen Zhen", was once very popular in the 1980s and was known as the Four Little Dragons in Hong Kong. However, because he went to the mainland to promote TV series, he was banned by Taiwan and forced to withdraw from the entertainment industry.

There is also TVB's Taiwan treasure, Wang Mingquan, who was elected as a representative of the mainland, was banned by Taiwan and has not filmed again for ten consecutive years.

...

Nanyang Market is equally important for Hong Kong films.

Because Nanyang is one of the largest overseas Chinese gathering places in the world, with more than 20 million people, four times that of Hong Kong. These more than 20 million people have also contributed a lot of box office to Hong Kong movies.

Once lost, it will have a significant impact on Hong Kong films.

...

"Then what are you going to do, Mr. Xia?" Zhou Liang Shuyi asked curiously.

"To seize these two markets, we must consolidate the foundation of our two markets and make adjustments to these two markets." Xia Tian advised, "Although American blockbusters are better than our Hong Kong films, we are not completely unfavorable."

"First, different cultures. Compared with Hollywood movies, our Hong Kong films are actually more pleasing to the Eastern audience; second, different strengths. Although Hollywood has a strong fortune, it cannot cultivate all markets carefully. Although our Hong Kong is not as rich as them, it can develop in-depth for limited markets." Xia Tian analyzed.

In fact, although Hollywood movies are very exciting, in fact, for the audience, movies that reflect local culture are the most popular. If you don’t believe it, you can check out the movie playback volume of video websites such as Youku, Aiqiyi, and Bilibili. The playback volume of local movies is one order of magnitude higher than that of foreign language films.

It seems that although mainland movies were beaten by foreign language films for a while, as mainland movies were produced more attentively, mainland movies could also achieve very good box office, even surpassing Hollywood blockbusters.

For example, "Thai", "Wolf Warrior 2", "Shy Iron Fist", "Operation Red Sea" and so on, which have been released in recent years. Their investment is not higher than that of Hollywood, and the excitement of the story is actually slightly worse than that of Hollywood.

But because it is more in line with the taste of mainland audiences and can more touch the itchy spots of mainland audiences, it is more popular among mainland audiences. This is the benefit of down-to-earth.

...

In addition, deep cultivation and careful work in the market can also gain more benefits.

For example, South Korean music is difficult to compare with beauty in terms of quality. In fact, South Korean music styles, whether hip-hop, rb, electronic music, etc., are just imitating beauty.

However, because South Korea is better at cultivating and developing the market in depth, the Korean wave has been unstoppable in East Asia in recent years.

South Korean idols, South Korean music, South Korean dances... have all been widely welcomed in East Asia, making fans fascinated.

Compared with that, although Midea Music has higher quality and singers are more attractive, its influence and gold digs in East Asia are still not as good as Korean pop. This is the benefit of in-depth market development.

In order to develop overseas markets, South Korea can be said to rack its brains and use all kinds of means. For example, South Korea's agency will select talents from the local area and launch them after training to attract local fans.

It seems that F(x) of SM recruited the female trainee Song, and Exo recruited four trainees; JYP's missa group also recruited two girls from the middle, and 2pm group recruited Nikkun from Thailand; YG's 2ne1 group recruited Park Sandora, who debuted in the non-Russia...

In addition to recruiting local talents, they have also launched small teams targeting locally. For example, Super-junior, a subsidiary of SM Entertainment, has small teams specifically targeting the Central Mainland, and Exo also targets small teams...

In addition, all members of the group must receive multiple foreign language training, such as Japanese, Chinese, Thai, English, etc. The Japanese level of the kara group is very high, and Lin Yuna, the storefront of Girls' Generation, also has fluent Chinese... All of these have increased the local people's love for Korean pop idols.

Therefore, South Korean music can earn more than 2 billion US dollars in East Asia every year, which is much more popular than American music in East Asia.
Chapter completed!