VCD machine sales in the United States have been very good, and it opened up the market in an instant, making other Hollywood film companies notice this new medium.

Although the image quality and sound effects of VCD are almost the same as video tape, the production price of VCD discs is much cheaper than video tapes.

Because video tapes are now dominated by the vhs format of jvc, jvc has set the licensing fee very high. A volume of video tapes costs about twenty or thirty dollars, and two of them are paid to jvc.

However, the production price of VCD discs is much cheaper. Because the CD technology was developed by Sony and Philips respectively, and there were four other manufacturers at that time, and they also launched similar technological inventions.

In order to compete for the market, Sony and Philips united to compromise with each other, formulated a common standard and lowered the authorization price to win over more manufacturers and content providers. Therefore, the authorization fee of CD was greatly reduced, which is more than one-tenth of the cheaper than JVC's VHS video tape.

Therefore, if they record vcd discs, the cost is much smaller than the video tape. The sales price of vcd discs is almost the same as the price of video tape.

In this way, just changing one media can make them more profits from tens of millions or hundreds of millions of dollars a year. This naturally makes these film companies flock to them.

Therefore, Xia Tian doesn’t have to take the initiative to win over, and they will automatically talk to Xia Tian.

Summer is naturally welcome to these film companies that come to your door.

Because if the vcd computer is truly popularized, it must have enough and rich content.

Although Columbia Pictures, World Production, and Snow Media's film library combined have more than 10,000 movies, and there are also many excellent works.

However, companies like Universal, Warner, Paramount, Disney, Fox, etc. still have a lot of exclusive content, such as Disney cartoons, Paramount's "The Godfather" series, "Raiders of the Lost Ark" series, Universal Pictures' "Jaws", "Back to the Future" series, etc. If they are recruited into the camp of VCD machines, it will be of great benefit to the sales of VCD machines.

So in summer, there was no lion who spoke out loud, and only charged a little authorization fee. A vcd disc only charged a ten cent authorization fee.

Although the CD technology is shared by Sony and Philips, and the VCD is developed and manufactured based on the CD, Xia Tian also mastered some patented technologies, such as compression and decoding, so he has the right to charge an authorization fee.

Although ten cents are not much, they accumulate a lot. With the current videotape production in the United States, they can earn 20 to 30 million US dollars in summer just by licensing fees. However, he only spent 5 million US dollars on investment in the development of a VCD machine, which was a huge profit.

...

With the addition of film companies, the increase in content and the increasing number of VCD discs available, further stimulated the sales of VCD machines in the United States.

Within the three months of the beginning of 1993, the sales of VCD machines had reached five million units. For Americans, it was really a good deal to buy a VCD machine for $60.

After the United States opened up its market, Summer targeted Europe again.

However, the sales of VCD machines in Europe have encountered some setbacks. First, in the summer, there is a lack of promotion channels like the United States, and VCD machines cannot be promoted well; third, European film companies are not willing to distribute VCD discs, which leads to scarce content of VCD discs and is even less attractive to consumers.

In the United States, in the summer, there is a Blockbuster video chain store all over the United States. It can adopt the promotion strategy of recharging members and giving away VCD machines.

Anyway, many Americans want to rent videos from Blockbuster, so they can not only recharge members, rent more videos at a low price, but also get a VCD machine. It is very cost-effective for them, so it is easier to promote.

However, in Europe, there is no such great influence in summer. Blockbuster does not have many stores in Europe, and only has more than 200 stores in the UK. Therefore, the sales of VCD machines in the UK are pretty good, but in countries such as Germany, France, Italy, and the Netherlands, it has been slow to open the market.

Because the sales of vcd machines in Europe are not good, European filmmakers are not very willing to release vcd discs. They would rather release video tapes, which is related to their limited market and limited number of video tapes released.

Countries like Germany, France, Italy, and the Netherlands are economically powerful, but do not have an advantage in population size. Therefore, the film companies in their countries are quite different from giants like Hollywood.

The number of videotapes they produce in a year will not exceed 10 million volumes. Therefore, for them, instead of introducing VCD disc recording equipment at a high price, it is better to use existing videotape recording equipment. Because of the lack of sufficient content support, Europeans are less willing to buy VCD machines.

...

However, there are always exceptions in everything. Although the vcd machine is not sold well in most parts of Europe, it is widely popular in only one place. That is, after the Russians, which had just been independent for a short time.

Previously, because the Soviet Union strictly prohibited the import of foreign goods such as video cameras, the popularity of video cameras was not high. After independence, the ban was lifted and a large number of European goods poured into Russia, making the Russian people in line with the world at once.

Seeing so many exquisite and easy-to-use electronic products, the Russian people were also very excited and lamented the advancedness of Western countries, which led to a strong sense of "respecting foreign countries and fawning on foreign countries".

Because the vcd machine is sold from the United States, it is not only cheap, but also has a large number of vcd discs to choose from, so it is highly popular among the Russian people.

Within one month, sales reached 500,000 units, and sold at 300 US dollars each, which made Qin Fenxiao make a fortune.

...

Therefore, the vcd machine is so popular, so the world's home appliances are simply overtime production. Workers work in three shifts and stop the machine. Even so, the output cannot catch up with sales.

It also relies on exporting many VCD machines to exchange a large amount of foreign exchange for the country, and has become a key factory for the country. Not only does it reduce taxes, but it also has a large number of preferential measures. In addition, leaders at all levels also flocked to give the world a lot of care for home appliances.

Many media such as TV, newspapers, magazines, etc. have also praised Tianxia home appliances, making Tianxia home appliances the most famous home appliance brand in the mainland less than half a year after its establishment. The sales of TVs it produces have begun to increase.

In addition, under the care of the country, several state-owned audio and video publishing companies have also begun to release vcd video discs, which has made domestic vcd video discs more and more abundant, and has played a great role in boosting the sales of vcd machines.

At this time, the Tuozaka vcd disc began to show signs.
Chapter completed!