1656【Hugh Hefner】
"I agree with homemade content, but we have to take it easy. We can start with small-cost dramas and TV movies, accumulate experience slowly, and then consider large productions." Xia Tian thought for a while.
"The boss is right, I think so too." David Chambers nodded in agreement, "hbo has been making homemade TV movies in recent years, and the response is quite good."
"Well, if you want to attract audiences, you must be unique and have nothing to do with others. Otherwise, if you follow the crowd, you will never be as good as a public channel." Xia Tian suggested again.
Many American cable TV stations like Rainbow Media buy content from production companies for broadcasting. For example, American TV series broadcast on public TV stations, movies removed from theaters, etc., do not have much difference in content, and therefore the ratings are similar.
To stand out and widen the gap with other cable TV stations, you must have unique, novel and interesting content.
The reason why hbo is unique among many American TV stations is because its series are unique.
For example, it has launched epic TV series such as "Brothers" and "Bloody Battle of the Pacific", and the screen effect can even be comparable to the movie "Save Private Ryan"; for example, it has produced "Prison Storm" with a prison theme in the 1990s, nearly ten years ago than "Prison Break". For example, it has launched "Six Foot Under" with a funeral industry theme, which is unique in the United States; for example, it launched "Game of Thrones" with a well-made production and huge investment, and can be called an epic fantasy masterpiece...
It is precisely because of these unique and ingenious self-made dramas that hbo has broken through the fierce competition among thousands of TV stations in the United States. While other TV stations are declining in performance, they can still make $1.7 billion (net profit) every year.
It is precisely because of this that hbo has the confidence to shout loudly, “it’s-not-tv, it’s-hbo!”
"I've recorded it." David Chambers nodded.
"Then let it go, try it first, don't be aggressive, but don't be too conservative," Xia Tian said immediately.
"yes."
...
"Okay, if there is nothing to do, then go and do it." Xia Tian waved his hand.
"By the way, boss, Mr. Hugh Hefner wants to buy back the shares of the other half of the plyboy channel." David Chambers suddenly said to Xia Tian again.
"Why is this?" Xia Tian asked in surprise when he heard this.
"It's probably because he thinks that cable TV is more popular in recent years, and the number of subscribers on plyboy channel has increased, so he plans to take it back." David Chambers explained.
plyboy Channel is a Chengren cable TV channel jointly established by Yidian Gongzi Group, Rainbow Media Group and 1982, which specializes in broadcasting romantic movies.
When it was just founded, there were only 12 million cable TV subscribers across the United States, and now it has increased to 39 million. It has doubled and it has to be operated by the previous bleak operation. After years of development, it has begun to turn losses into profits and achieve profits. Last year, the net profit had reached 5 million US dollars.
Xia Tian smiled slightly, this is really the American version of "can share weal and hard, but not happiness"!
When he just founded plyboy and was operating in a bleak manner, he didn't say he wanted to take back the channel. Now he finally made money and even proposed to take back the channel. That was really despicable!
"Tell him, let him dream, I won't sell my shares." Xia Tian waved his hand.
"Mr. Xia, I think the price he paid is still very attractive." David hurriedly reminded when he saw Xia Tian say this.
"Then how much is he willing to pay?" Xia Tian asked curiously when he heard this.
"Fifty million dollars." David said quickly.
Xia Tian chuckled, then waved his hand, "Tell him, don't think about it. If there are no 200 million US dollars, don't talk to me."
When the plyboy channel was first founded, it obtained the right to use the name "plyboy" for free. plyboy is one of the most well-known Chengren magazines in the United States and even the world, so its trademark has great commercial value and strong brand appeal.
A TV channel with the name of plyboy makes people know at a glance what content it will play. And under the aura of plyboy, many users will happily pay for subscription. On the contrary, if this channel is given a random name, it will be very difficult to achieve this effect.
Summer also knew that American romantic movies made an annual profit of up to $13 billion, while Hollywood's annual profit during the same period was only $8.7 billion.
It can be said that love movies are more profitable and profitable than Hollywood, and the commercial value of love TV channels should not be underestimated.
So Hugh Hefner wanted to take back half of the shares of plyboy channel for $50 million, which was simply a daydream!
"Okay." David Chambers smiled and nodded when he saw Xia Tian say this.
...
In the following days, Xia Tian went to visit several political friends, such as the governor of California, the senator, the mayor of Los Angeles, and the son of current Vice President George Buss, etc.
Now his business in the United States is getting bigger and bigger, his investment is increasing, and he is involved in many sensitive industries, such as media, the Internet, chips, etc. If he does not have the support of political leaders, he may be kicked out at any time.
You should know that although the United States has always advocated "trade freedom", it has repeatedly held high the stick of "defending national security" and drove out any unhappy people or companies.
For example, the U.S. House Intelligence Committee made a decision to ban American companies from purchasing Huayi equipment, believing that it would threaten the national security of the United States.
Xia Tian now has stocks in many high-tech companies such as ibm, Oracle, Microsoft, Intel, etc., and these companies are closely related to the US official and US military and are very sensitive.
If someone forces him to withdraw from these high-tech companies on the grounds of "defending national security", he will really suffer heavy losses.
So in summer, I had to buy a few amulets for myself, so that when my interests were threatened, someone could help me stand up and say something. It was precisely because of this that he donated a large amount of money to these politicians, and he attracted Xiao Bushi to invest in the oil industry together.
During these days, summer has been busy with social engagements, attending receptions, attending dances, attending charity improvements, playing golf with Lao Bushi, accompanying Xiao Bushi to ride a horse, and having coffee with the governor of California...
Chapter completed!