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1609【Long-term rental】

The news that Tianxia Group wanted to divide the houses for employees was soon spread, and it spread throughout the city in less than a day.

All employees of Tianxia Group were very excited to hear this news. Although they knew that their chances of being selected were slim, everyone had a glimmer of hope in their hearts.

After hearing this news, ordinary citizens outside the World Group all sighed that Xia Tiantian was generous. If 465 houses were sold, they could earn at least 100 million Hong Kong dollars or 200 million in summer.

But now it is converted to long-term rental, and the rent is 30% lower than that of the outside world. In this way, it will take 30 to 40 years to recover the cost, let alone make money.

For the welfare of employees and sacrifice their own interests, Xia Tian is truly a "peerless and good boss"!

After hearing this news, Hong Kong real estate developers couldn't help but smack the teeth. Although the number of 465 houses was not large, they had a bad guy.

Because no real estate company in Hong Kong has ever launched long-term rental buildings except the Hong Kong government. Because changing sales to rent is not good for real estate companies, the main reason is that the return cycle is too long.

The funds used by real estate companies to acquire land and build land are generally not their own funds, but to borrow from banks or raise funds from other channels, so they face huge repayment pressure.

Therefore, what they pursue is fast. Quick loans, quick acquisitions, quick construction, quick selling of property, quick repayment... They are repeated over and over again. Once any link in the middle is delayed, they may face the problem of breaking the capital chain.

Therefore, they dare not take risks, nor do they advocate changing the property to rent, but they all think of ways to sell the property.

Because there is no large-scale and stable housing rental market except for the Hong Kong government public housing, Hong Kong people have to choose to buy a house desperately for their own considerations.

This has also caused Hong Kong property prices to soar and made real estate developers profitably, so these merchants have no motivation to build long-term rental housing.

But now in summer, it has gone against the trend and launched 465 long-term rental housing units. As long as employees of Tianxia Group can apply, and as long as they do not change jobs or commit suicide, they can keep renting.

In this way, everyone can rent a house, who will buy a house?! If no one buys a house, what will these real estate developers make?

...

"Mr. Xia, you are truly kind and righteous. Four hundred and sixty-five houses are rented but not sold, and they are distributed to employees as benefits, okay!" Li Jiacheng called Xia Tian and said.

"Thank you Mr. Li for your praise." Xia Tian smiled slightly.

"However, Mr. Xia, if you do this, you can mess up the market and break the rules. If you do this, my house will be difficult to sell." Li Jiacheng complained to Xia Tian.

"How is that possible? People in Hong Kong who want to buy a house can have 500,000 if there is no one million. I just took out 465 apartments, and I can't even satisfy one percent. How can it affect the overall situation?" Xia Tian smiled.

"The key is that the impact is not good." Li Jiacheng said again.

There are indeed not many 465 apartments, but the impact is too bad. Especially in the summer, if you launch a long-term rental apartment, thousands or tens of thousands of units, the impact will be even greater.

"Oh, what impact can it have? The Hong Kong government also launches more than 10,000 public housing units every year. Hasn't the housing prices in Hong Kong been rising all the time?" Xia Tian smiled, "Mr. Li, don't worry, food, clothing, housing and transportation, what people want.

People will never meet the requirements for living. They want to have a house when they live in a public house, they want to have a house when they have a house, and they want to have a private house. They want to live in a luxury house when they have a private house. They are not satisfied with having a luxury house, and they want to buy a few more buildings to take turns living in... They will never have to worry about selling houses.

Moreover, in addition to living in a house in Hong Kong, it is also a means of financial management. As long as the housing prices are still rising, you will not have to worry about selling your house.

My apartment is only targeted at those people in our Tianxia Group who can’t afford to buy a house. Even if I don’t give them a house, they can’t afford to buy your house. So they are not your target customers, and losing them will have no impact on you.

Moreover, your business in Hong Kong is not just about real estate, you are also the king of retail, pharmaceutical, electrical, transportation... People don’t buy houses anymore, and money will still be spent. At that time, will you still be earned by you?

If the boss doesn’t make money, he will make money. If he loses it, he will gain money. What else do you have to complain about?”

Xia Tian’s words gave up his responsibilities and left them completely.

After hearing this, Li Jiacheng felt that he seemed to make some sense, and there is indeed no evidence to prove that his house is difficult to sell, so he nodded, "Okay. But Mr. Xia, I still don't understand why you do this. If you want to raise your salary directly, why do you have to do such a big move?"

"Isn't this just a bribe? You said, I'm a big move, and it will definitely make a lot of noise. If I raise my salary, even if everyone's salary doubles, it's not a big news, right?" Xia Tian smiled.

Hearing him say this, Li Jiacheng couldn't help laughing, "Okay, it's Mr. Xia, the idea is different, I admire you!"

...

Li Jiacheng's words show the general attitude of Hong Kong real estate developers, who are all confused and dissatisfied with long-term rental housing in summer, believing that it will interfere with the sale of their houses.

Xia Tian will never respond to the doubts of these real estate developers. He wanted to reduce the housing prices in Hong Kong and was to go against them. It is normal for them to have any objections. However, because their strength is far inferior to Xia Tian, ​​he can only endure it even if he is dissatisfied.

Of course, Xia Tian also knew that it was not good to offend the public. The so-called rabbit bites people even if it is anxious. It really makes these wealthy and powerful real estate developers anxious, which is also a threat to him.

So he did not respond, but asked his subordinate media to help him create public opinion, characterize his approach as "employee welfare", and resolutely refuse to admit to disrupting the real estate market.

Because in the short term, Hong Kong's housing prices did not fluctuate much and were still very popular. So his argument was finally accepted by most real estate developers.

However, in the long run, long-term rental housing in summer still has a certain impact on Hong Kong housing prices.

The employees of Tianxia Group have incomes that exceed the Hong Kong government’s public housing application conditions, so they cannot apply for public housing. They must buy a house by themselves or rent a house outside. Therefore, they are the main buyers and main renters of the Hong Kong real estate market.

Now, long-term rental housing is provided to them in the summer, which saves them money from buying and renting houses, and also makes real estate developers lose many customers.

In the short term, 465 people will not have much impact. However, as more and more long-term rental housing units are launched in the summer, reaching up to 50,000 units, Hong Kong housing prices will inevitably be affected, and the upward momentum will be greatly reduced.
Chapter completed!
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