Font
Large
Medium
Small
Night
Prev Index    Favorite Next

1490 [Acquisition of Rainbow Media]

On Christmas, the entire Beverly Hills is filled with a festive atmosphere.

Fireworks are everywhere, singing and dancing are coming to peace, parties are held everywhere, laughter and joy are endless.

While enjoying Christmas dinner with Wang Xiaoxian in the restaurant in summer, he clearly heard the music of the neighbors holding a party.

"Brother Tian, ​​today is Christmas, no one invites you to the party?" Wang Qixian asked curiously.

Xia Tian smiled and shook his head. Although he is the chief art officer of Columbia Pictures and is considered a real power figure, he is still an uninvited guest in the eyes of others, and his existence is not recognized by Hollywood.

Therefore, although parties are held everywhere this year and guests are invited to visit, no invitation was given to him.

"They are really inhumane." Wang Qixian said angrily when he saw this.

"Oh, it's okay. I heard that didn't say that. Today you ignore me, and tomorrow I'll make you unable to stand up." Xia Tian smiled, "If those people don't invite us, we won't invite us. Sooner or later, they will beg us."

"Yeah." Wang Qixian chuckled and felt that it was so relieved. "Even if they didn't invite us, it wouldn't matter. As long as we were together, we could still have a happy Christmas."

Xia Tian smiled, "That's right, come on, cheers!"

...

After Christmas, the box office results on the third day came out again, which was also very bleak, with less than 1.6 million US dollars. This result made Xia Tian really have nothing to say. So he would not read the news in this regard for a few days. He was out of sight and not upset.

And just when he was depressed, Long Mayer finally sent him a good news that the cable TV company was willing to sell the Rainbow Media Group.

The cable TV company was founded by Charles Duran in 1973. It is worth mentioning that he also founded the famous HBO, but he sold the TV station to Times Group early, which was the Times company that later acquired Warner.

Charles Duran was born in 1926 and served in the Air Force for a short period of time in the late World War II. After that, he created the first urban underground television cable system in the United States, named it "Sterling Manhattan Cable Television System."

He sold the system and HBO TV to Times Company, and then used the money he earned to start a cable TV company (Cablevision).

In the 1980s, Charles Duran founded Rainbow Media, and then launched several cable TV channels such as AMC, BRAVO, SPORTS-CHANNEL, PLAYBOY. Now, the total subscription users of Rainbow Media have reached 23 million, especially AMC TV stations are the most popular.

AMC's full name is American- Movie -Classics, which means American classic movie cable TV, which specializes in playing classic old movies from the 1950s. Before 1987, it was a TV station that required special payment. However, in 1987, it joined the basic cable TV camp, which greatly increased its viewership users. In just less than a year, it has doubled.

It is worth mentioning that American cable TV is divided into three categories.

One type is called basic cable TV. Users can watch their programs by paying a cable TV fee to the cable TV service provider. Six major public TV networks such as NBC ABC CBS FOX PBS CW, as well as more than 20 other channels. Generally, the basic cable TV service fee is $20 per month, which is also called a poor package.

One type is called basic cable TV expansion. Users need to pay more money, and of course there are more channels to watch. In addition to the six major public TV networks, they can also receive more than 70 channels. It costs 70 US dollars per month, which is also a package that ordinary American families subscribe to.

There is also a type of high-quality cable TV. If you want to watch its programs, you have to pay an additional subscription fee. HBO, CINEMAX, SHOWTIME, STARZ, etc., and some adult channels are all this. The monthly cost depends on how many channels the users subscribe to.

AMC used to be paid channels, so the number of customers was limited. Later, it was changed to a basic cable channel. After canceling the extra charge, subscribers went up in a flash.

If you take this channel in summer, you can use the old Columbia Pictures movies to broadcast, which is a great use.

...

"Boss, although Charles Duran promised to sell Rainbow Media, the price required was a bit high." Long Mayer said to Xia Tian.

"How high is it?" Xia Tian asked casually, not very surprised. This is how it is to do business. It is based on the price and pay back the money by landing. There is nothing to praise or criticize, but it will be the same if it is yourself.

"He offered for four billion dollars." said Long Mayer.

When Xia Tian heard this, he was stunned and was shocked by Charles Duran's appetite.

Although Rainbow Media Group is in good business conditions now, its profit is not high. The reason is very simple. There are still not enough paid users, and its programs are all purchased from outside, so there are fewer inlets and more outgoing, so now they are just barely guaranteed to make a deposit.

The outside world's valuation of it is only about 1.5 billion US dollars. If it exceeds too much, it would be better to start a cable TV company by yourself. Anyway, it is not difficult to start a cable TV channel in the United States, and it is also easy to get a license.

"Four billion dollars?! This is too expensive." Xia Tian complained, "If you talk to him, I will pay up to $1.6 billion. He will sell it if he wants to. If he doesn't want to sell, then I would rather start a cable channel by myself."

"Boss, it's okay to start a cable channel by yourself, but it's not easy to make a name for yourself." Long Mayer told Xia Tian, ​​"If you want to have tens of millions of subscribers, you have to spend a lot of time and energy on promotion."

Xia Tian nodded, knowing the difficulty of establishing a cable TV channel. He lacks nothing now, but time. Time does not wait for anyone, and in two years, Hollywood will face a major reshuffle.

At that time, Times will acquire Warner, Viacom will acquire Paramount, Panasonic will acquire Universal Pictures... These companies will reorganize and complement each other's advantages and will burst out with extremely strong momentum. If they cannot complete the layout before them, then they will only be beaten up by others.

"I know, so I'm going to give priority to acquiring a cable company that has become famous," Xia Tian said. "Let's talk to Charles Duran again. $1.6 billion, I think it should be able to satisfy his appetite."

Long Mayer nodded.

Two days later, Long Mayer reported another news that Charles Duran would not sell for $2 billion.

After considering it, Xia Tian decided to agree to him for the price.

Although the price of 2 billion US dollars is a bit higher, it is not unacceptable. As long as you operate well in the future, hundreds of millions of dollars will be easily earned.
Chapter completed!
Prev Index    Favorite Next