In Hong Kong, most film companies do not pay attention to publicity. At most, they only advertise in newspapers and post posters at subway stations. They have never tried it before.

The reason for this is that Hong Kong is a city, and any news can be spread quickly. When the movie is released, as long as you advertise in the newspaper, it will be known to everyone in the city, and interested audiences will naturally go and watch it;

Second, because most of Hong Kong film companies are bag companies, they need to use external funds to film. If they can complete the movie smoothly, they will already have Amitabha Buddha. Where can they get the extra money to advertise?

In comparison, Hollywood's big promotion really makes Hong Kong filmmakers ashamed.

"The American film industry is developed, and new films are released almost every day. If the publicity is not bigger, it will not attract audiences at all. Moreover, the American market is big enough, and it can recover investment if it is bigger, so they are willing to spend money." Xia Tian smiled slightly, "The situation in our two places is very different. We cannot blindly copy Hollywood's publicity strategies."

There are nearly a thousand movies produced in the United States every year, and at least two new movies are released every day. In addition, the previous movies are equivalent to competing for box office with dozens of movies, and the competition can be said to be quite fierce. It is precisely because of this fierceness that we have to make a lot of publicity, otherwise how could we attract audiences?

In comparison, only seven or eight movies have been released at the same time in Hong Kong, and there are never more than three blockbusters, so the competitive pressure is too low, so there is no need to fight like this at all.

Furthermore, the US market is large enough and has enough potential to tap. If you invest one more point in publicity, you may get a 10% return, so they are naturally willing to invest.

In comparison, the Hong Kong market is so big that there is not much potential to tap. The investment is in publicity, and the final return may be only one point. It is precisely because the returns are so small that producers are not willing to invest more.

When Liang Jiahui heard what he said, he nodded ashamed.

He did agree with Hollywood's publicity techniques just now, and felt that if Hong Kong filmmakers could do this, the Hong Kong film market would definitely become more prosperous.

But now after hearing what Xia Tian said, he realized that his ideas were too naive. If Hong Kong filmmakers copied Hollywood completely, they would probably go bankrupt before they could make money because of their excessive investment.

...

After discussing the promotional itinerary with Li White, Xia Tian, ​​Chung Chuhong and others went to the hotel to stay. Starting tomorrow, they will officially go to the promotional program.

Take a bus back to Los Angeles. As soon as I returned to the hotel I booked, I saw a girl happily running over, "Big Brother"

When Xia Tian saw it, it was her little sister Xia Xue, and she immediately smiled and greeted her.

The brother and sister immediately hugged each other happily!

Chung Chuhong, Liang Jiahui, Liu Dehua and others all know that Xia Tian’s sister Xia Xue has been studying in the United States and can only meet once every six months. So now when they meet again, they can’t help but be moved by them.

"Brother, I miss you so much, why are you here now?" Xia Xue asked angrily while holding Xia Tian.

"After the Chinese New Year, I have been busy until now, so there is no time to rest. I also want to come here early, but I really can't take time." Xia Tian quickly explained, "I will stay in the United States for a few more days this time, and then I will accompany you well, how about it?"

"This is almost the same." Xia Xue nodded when she heard this, and then asked with concern, "Brother, you seem to have lost weight?"

"Yes, I just filmed a fighting scene a few days ago, and I was the male lead. Because I had to go through the schedule, I worked overtime all month, and I lost weight." Xia Tian explained with a smile, "Come on, let me see if you have gained weight or lost weight?"

As he said, he picked up Xia Xue, weighed it, and then gently put her down, "Ha, it seems that your adaptability is not good enough. You have been in the United States for two years, why haven't you used to the food here yet? You seem to have lost a little more weight."

"Brother, you don't understand this. They are losing weight now. We are just slimming, so it's beautiful!" Xia Xue chuckled.

"It's already beautiful enough. No matter how beautiful it continues, it's a fairy." Xia Tian said with a smile when he heard this.

When Xia Xue heard him say this, her face suddenly turned red with joy.

"By the way, come here, gradually, a few friends." Xia Tian said with a smile, bringing her to Chung Chuhong and others.

"Sister Hong, it's been a long time since I saw you, I miss you so much." As soon as I saw Chuhong, Xia Xue happily rushed towards her.

Chung Chuhong also loves this smart, beautiful and cute sister-in-law very much, and she treats her as her little sister.

Therefore, I was also very happy to see her and hugged her tightly, "I miss you too, A Xue."

"Sister Hong, you have become more beautiful after not seeing each other for so many days." Xia Xue said sweetly again.

"The same is true for you, A Xue." Chung Chuhong nodded and said with a smile.

"Little sister, let me introduce you to you. This is Mr. Liang Jiahui and Mr. Liu Dehua." Xia Tian immediately introduced.

"Ah Hui, Andy Lau, this is my little sister, Xia Xue." Xia Tian introduced to Liang Jiahui and Liu Dehua again.

"Miss Xia, okay." Liang Jiahui and Liu Dehua hurriedly stepped forward and greeted.

"Hello Mr. Liang, hello Mr. Liu." Xia Xue was also sensible and shook hands with them.

"By the way, why are you here?" Xia Tian asked curiously after the greetings.

"I originally wanted to pick you up at the airport, but I know that my elder brother is a workaholic. After arriving in Los Angeles, I must have been working first, so I came to the hotel to wait." Xia Xue explained with a smile, "Brother, I guess right, you must have come after the business, right?"

"Smart." Xia Tian nodded with a smile when he heard this, "Okay, let's check in first, and then go back to the room to chat slowly."

Liang Jiahui and Liu Dehua saw Xia Xue as soon as they guessed, and couldn't help but sigh in his heart that there must be a girl like her. Although they are young, they are all smart!

...

After checking in at the hotel, Xia Tian took her younger sister to her room.

Chung Chuhong also opened another room herself. This was mainly to avoid the American media.

Xia Tian was rich and powerful in Hong Kong, and he had competed with the media many times. He won the game, which scared them so much that they dared not report his gossip.

But the situation in the United States is different. The American media will not give him face. In order to get news and increase sales, they can do everything, so it is better to be careful.

"Brother, why did you bring so many people here this time?" After entering the room, Xia Xue asked Xia Tian in surprise.

"Take them here to see. After all, for Hong Kong filmmakers, there are not many opportunities to come to Hollywood." Xia Tian smiled slightly.

In my previous life, let alone the Hong Kong film industry, even the entire Chinese film industry has not many people who can emerge in Hollywood, almost a handful of people.

Being able to gain a foothold in Hollywood is the dream of almost all Chinese filmmakers. Cheng Long, Li Lianjie, Zhou Runfa, Gong Li, Zhang Ziyi, Fan Bingbing, Li An and so on, went there one after another to develop, and even gave up their careers in China.

Xia Tian not only does not object to the actions of these people, but also deeply agrees with them. After all, people go to high places and water flows to low places. Since they can develop in Hollywood, why do they still stick to their home country? Moreover, the departure of these stars is actually beneficial to the development of their own entertainment industry.

The reason why Korean entertainment can develop rapidly is because they implement the "going out" strategy. First-line singers have developed abroad, not only opening up overseas markets and expanding the influence of Korean waves, but also earning back a large amount of foreign exchange, stimulating the further development of their own cultural industries.

Xia Tiantian also hopes that the stars of Tianxia Pictures can come to Hollywood to develop. In this way, a very perfect development path will be formed.

Use ATV as a TV platform to select and cultivate talents; then select the best, and transfer talents to the world's film industry and enter the film industry to develop; after gaining a foothold in the Hong Kong film industry, then transfer them to Hollywood for development.

In this way, one level after another cycle is in an orderly manner, giving successful people the opportunity to advance and giving latecomers the opportunity to get ahead.

Otherwise, it would be like in the previous life, Liu Dehua, Liang Chaowei, Zhou Runfa, Zhang Xueyou, Zhang Manyu... These old movie stars have always firmly occupied the front line and are not able to make latecomers become more likely to get ahead. This has led to a serious period of talent in the Hong Kong film industry, and no one follows.

Xia Tian knew this, so he started paving the way in advance so that Hong Kong's top movie stars could come to Hollywood to develop. This is a good thing for them and also a good thing for the Hong Kong film industry.

It is precisely because of this reason that Xia Tian brought Liu Dehua and Liang Jiahui here this time. He just wanted them to have a long experience, become familiar with the American environment, and learn about the ways in which Hollywood filmmakers do things. In this way, when they have the opportunity to enter Hollywood in the future, they will be able to quickly integrate into it.

...

"So that's how it is." Xia Xue nodded, then asked in confusion, "Why did you bring Sister Hong? Are you not afraid that Sister Zhi will get angry when she finds out? Are you not afraid that Sister Hong will know about Sister Zhi's current situation, will she have a quarrel with you?"

Zhao Yazhi is now preparing for her pregnancy in San Francisco. Hongzai and Yizai are already studying at the school here.

"Sister Hong is the heroine of this drama, so it is normal to promote it together. Besides, of course, I can't tell her about Sister Zhi." Xia Tian waved his hand and said, "You must keep it a secret for me, and don't talk to her."

"I understand, don't worry, brother." Xia Xue nodded, "By the way, what is Sister Xian doing now?"

"Her new drama "The Immortal in the Painting" has just been filmed and she is preparing to go back to Taiwan to visit relatives," Xia Tian explained.

"What about dad? How are you doing recently?" Xia Xue asked with concern again.

"He is pretty good. He is filming a drama "The Ghost Club" recently, and he will help me bring two newcomers." Xia Tian replied again.

"It's so good." Xia Xue nodded happily when she heard this.

Since the eldest brother can ask his father to come out again, it is a great thing to prove that the knot in their hearts has been resolved.

"Where is Sister Qingxia and Sister Huizhong?" Xia Xue asked with a smile again.

"Qingxia is now filming the new drama "Bloody Two Heroes" directed by Wu Yusen. Huizhong has been staying in Taiwan for the New Year." Xia Tian said to her again, then smiled, "How about it, who else do you want to ask?"

"No more." Xia Xue waved her hand.

"Okay, let me ask you. How is your current academic performance? Can you keep up? Are there any difficulties?" Xia Tian asked immediately.

Xia Xue is currently studying at Stanford University, which is ranked among the top universities in the United States and even the world. In particular, the law school is the pride of Stanford University, and the competition is even more intense.

Xia Xue is from Hong Kong and is not an American. She is not familiar with the place and competes with so many American elite talents. Xia Tian is really worried that she will lose her reputation.

"Don't worry, this brother. I'm going to apply for a full scholarship from the school." Xia Xue said proudly.

"Well, do you have any boyfriend?" Xia Tian asked with concern again.

"Brother, what are you talking about?" Xia Xue's face turned red and she said shyly when she heard this.

"Didn't you say anything?" Xia Tian was stunned, then smiled slightly, "You are all adults, and it's time to fall in love."

"I don't want it." Xia Xue shook her head repeatedly.

"Why is this?" Xia Tian asked in confusion.

"There's no way, who made your elder brother so outstanding? After staying with you for a long time, my eyes are high. How can I like other boys?" Xia Xue curled her lips.

Xia Tian was speechless when she heard what she said.

"Brother, I can handle my own affairs myself, so don't worry about me." Xia Xue said again.

"Okay, okay, my brother doesn't want to interfere in your private affairs, he just cares about it." Xia Tian smiled and said, "Since you have plans, then that's it."

"Well, by the way, brother, when will you go to San Francisco to meet Sister Zhi? When I came, she asked me to ask you." Xia Xue asked again.

"I will start promoting the show "The Love of Man and Ghost" tomorrow and go to San Francisco on April 8th. However, the schedule is too tight, and even if it is over, there is no time to meet." Xia Tian thought for a while.

"What should I do? Can't you even meet Sister Zhi when you come to the United States?" Xia Xue said speechlessly.

"Don't worry, after I finish the publicity, I will stay in the United States for a while. Then, I can go over to see her. After you go back, tell Sister Zhi and let her wait patiently for me for a while." Xia Tian instructed.

"Okay then." Xia Xue had to nodded when she heard him say this.

...

The next day, Xia Xue took a bus back to San Francisco.
Chapter completed!