In today's mobile phone industry, Apple, which has the iOS ecosystem and Samsung, which has almost complete industrial chains, are undoubtedly at the top of mobile phone brands.

In China, Weihuahe rice has the highest market share, and there are nearly ten well-known brands below, and the competition is very fierce.

It is not that easy for Zhong Yue’s Yizhi Company to make a breakthrough among many mobile phone brands.

Before the mobile phone was launched, Zhong Yue and Xu Ruoyun began to build momentum for this newly emerging brand, such as some soft articles on the Internet, which have never stopped. As the listing approaches, the intensity of publicity has also begun to increase.

"I think it is necessary to find a spokesperson for the company, which has a high reputation and a good image, and it must be in line with the market positioning of our mobile phones."

Speaking of publicity, Xu Ruoyun put forward an opinion.

Zhong Yue had no objection. It was a very common propaganda method to find a celebrity to endorse. He asked her, "Did you choose anyone?"

Xu Ruoyun obviously had a scheming case, so he took out a piece of information, which listed four candidates, all of whom were very popular recently. "According to our focus on youth, fashion and dynamic elements, I think these are all very suitable."

Zhong Yue unexpectedly saw Zhou Ming's name among the candidates. He thought for a while and said, "Then choose Zhou Ming, the other three are the alternatives."

"Then I'll send someone to contact Zhou Ming's agency as soon as possible." Xu Ruoyun had no objection. Zhou Ming is currently popular, has a suitable age and a relatively consistent image.

"The negotiations with several variety shows have been almost done. There are also several advertising periods of TV stations and video websites. They have already won..."

The two discussed the entire promotional plan. As a new brand, they wanted to promote it as quickly as possible. They could only use large-scale advertising bombing. In addition to spending a lot of money on advertising in mainstream media, they would also hire online water troops and use viral marketing to promote it.

The first step is to make the popularity of the company.

When the entire publicity plan was almost over, Xu Ruoyun suddenly said, "I have a plan to hype the mobile phone brand as quickly as possible. But you have to ask for your opinion."

"Tell me," Zhong Yue was very interested.

Xu Ruoyun pointed at him and said, "It's just to use you to hype."

"Me?" Zhong Yue was surprised.

"That's right."

Xu Ruoyun nodded, "Actually, you are a celebrity on the Internet. After your interview was broadcast last time, the word "5 billion" was still popular online for a while. If you agree, we can bring the brand "Ren Yizhi through the hype of you."

"You actually put your ideas on me."

Zhong Yue has a new understanding of her "unswerable means". At the same time, he feels quite novel. "Did you have a complete plan?"

Xu Ruoyun took out a plan from his briefcase and handed it over, saying, "Don't worry, if you don't agree, I won't implement this plan."

After taking it, Zhong Yue looked around briefly and found that her plan was very detailed, including interviews from TV stations, "revelations" from news websites, and only guests who sponsored variety shows. Even hypes about scandals with a big-name female star...

"Have you been an agent before? Is this just packaging me as an artist?" Zhong Yue said with a little amused, and he didn't expect that one day, he would be hyped like a star.

Xu Ruoyun explained, "This is because you have a huge topic, a grassroots background, start from scratch, earn five billion yuan in a year, and become a self-taught genius programmer. With these halos, it is easy for you to become famous, and then through various packaging methods, it is no problem to become a celebrity comparable to a celebrity."

"Besides, this kind of hype doesn't cost much money. Once it succeeds, the effect will be very significant. I think it's worth a try." Finally, Xu Ruoyun summarized it like this.

Zhong Yue put his hand on the plan, pondered for a while, and said, "I'll think about it."

…………

After dealing with the matter of Yizhi Company, Zhong Yue went home. When his parents came, he tried his best to spend time with them. When he got home, he unexpectedly saw Xiuxiu and her mother.

After Zhong Yue gave them a greeting, he looked at Miao Yunman carefully. I wonder if it was a psychological effect. With the nourishment of love, she was much more radiant than before.

Everyone was sitting on the sofa chatting. As they were talking, they talked about Zhong Yue. Miao Yunman said, "I was shocked when I saw the interview above when I watched TV last time. I didn't expect that Mr. Zhong was so powerful that I couldn't see it at all before. In fact, everyone is quite surprised that you actually live in such an apartment."

Zhong Yue replied with a smile, "I used to living here before. Now, although I bought a house elsewhere, I was afraid that they would not be able to live there, so I came back here to live."

"So that's how it is."

After a while, Miao Yunman took her daughter to say goodbye.

In the evening, Zhong Yue and Xiuxiu had a holographic video call through Xiuyue's glasses and talked about her mother's topic.

"Why do I feel that your mother is a little different from last time?" Zhong Yue said.

Xiuxiu said, "Do you think so too? Recently, she has become a little weird, has a better temper than before, and has not taken care of me so strictly. Moreover, she hides in the room every day to answer calls. She has never been like this before. I have a little doubt..."

"What do you doubt?" Zhong Yue asked.

Xiuxiu hesitated for a moment and whispered, "I doubt she is in love."

"Do you feel unhappy?" Zhong Yue could tell from her expression.

Xiuxiu was a little confused and lowered her head and said, "I don't know either."

Zhong Yue didn't know how to solve her. Such a thing was not something that the parties involved could not understand.

After a while, Xiuxiu said in a low voice, "I'm a little scared. If my mother gets married to someone else, I..." As she said that, she raised her head and cried, "Am I very selfish?"

"It's nothing." Zhong Yue felt pity in his heart, and reached out to hug her. After hugging her for a while, he remembered that he was just talking on a holographic call now.

"Actually, I know that I should be happy that she can find a home, but I just can't help it..." As she said that, her tears flowed down.

Zhong Yue wanted to fly to her, hug her, and comfort her, but now he can only look at the holographic image and tell her not to cry.

Soon, she sucked her nose, wiped her tears, and said, "Don't worry, I will get better soon. Mom raised me alone, it's very hard. I know that she has never been in love because of me. Now, I'm grown up and can no longer be her scoundrel. I will definitely support her."

After hearing these remarks, Zhong Yue felt very pleased.

"By the way, let me tell you something." He turned to a lighter topic, "I'm going to be a star?"

"Be a star?" Sure enough, Xiuxiu was distracted at once and seemed very surprised.

Zhong Yue said, "My company is going to make mobile phones. In order to promote, I will go on the market myself. After becoming a star, I will endorse my phone. Soon, you will see me on the news and on TV."

In the afternoon, when he said he thought about it, he had actually agreed to this plan in his heart. Now that the entertainment industry has been demonized, ordinary people’s first feeling about this circle is that the circle is really messy. But if they really have the opportunity to enter this circle, many people will probably be interested.

He is no exception. Of course, he has no idea of ​​becoming a star. He only cooperates with the hype of mobile phone brands and satisfys his curiosity.

The time is just right. His wealth and status were not enough before, and he didn't have the resources to hype. In another year or two, his wealth will be too high and no longer suitable for such a high-profile one.

Besides, he only needs to do a few interviews and participate in a few variety shows. He doesn’t spend much time, just treat it as relaxing after work.

…………

The next day, after Xu Ruoyun got Zhong Yue's approval, he started to act. He first found a TV station and gave Zhong Yue an interview. The content was similar to the last interview, but it only added a point, "The president spent 1 billion to enter the mobile phone industry."

After the interview was broadcast, I contacted the public relations company and started hype on the Internet, focusing on Zhong Yue's entry into the mobile phone industry.

Then, we contacted those sponsored variety shows to operate Zhong Yue on the show.

During this period, Xu Ruoyun released some "revelations" from time to time through the media, such as the amazing growth of Yiruan Company, the battle with Qihu, Yichangyou, a company known as the "mobile game entrepreneurship platform" in the industry, has invested heavily in establishing an animation studio, etc.

The focus of all hype is centered around Zhong Yue. Of course, Xu Ruoyun only exaggerated it based on facts, not entirely fabricated.

These various deeds have kept Zhong Yue’s topics at a certain level.

Then, news came online that Zhou Ming, the most popular female star in recent years, became Zhong Yue's mobile phone brand spokesperson. Soon, an "insider" came out to reveal that the two were old acquaintances before both parties became famous.

In this way, rumors of the two people naturally emerged.

In the entertainment industry, scandals have always been the fastest spread. Especially Zhou Ming, who has never had any scandals since his debut. For a moment, entertainment reporters rushed to report them like sharks smelling blood.

Subsequently, a group of photos of the two holding hands appeared on the headlines of major entertainment pages. It can be said that they confirmed their relationship.

Until two days later, Zhong Yue and Zhou Ming held press conferences one after another to clarify that their relationship was just ordinary friends. As for the set of photos, they were filmed when they participated in a variety show together, not dating.

At the same time, the variety show team also came out to testify for them.

This time, the scandal was clarified and the popularity was also hyped up. Zhong Yue truly became a national celebrity. His popularity was no longer limited to the Internet.
Chapter completed!