After visiting the street for a long time, no people recognized that this young man in a sheepskin coat was actually a child today. Although the emperor's avatar was cast on the silver dollars of the Han Dynasty, it was the side image of the emperor. In addition, Liu Jun came out today and naturally had some costumes.

Liu Jun had two beards on his lips and a bunch of them under his jaw. In this way, the emperor, who had only had short beards, suddenly changed. In addition, the sheepskin coat on the emperor was even more confusing. Who would have thought that the emperor would actually wear an extremely ordinary sheepskin coat?

"Go upstairs and sit down!"

After walking for a while, Liu Jun suggested going to a teahouse on the street to have a rest.

This teahouse is located in the east section of Ximen Street. This area is mostly a concentrated area of ​​wine shops and teahouses. This is also a strategy for urban management. Try to rent the same industries in the same section of the block. Such similar industries can further drive the market.

Now this block has become a concentrated area for restaurants, tea shops and restaurants, and belongs to the catering area. It is close to Qianmen Street, and after passing Qianmen Street, it is Dongmen Street, which is connected to the east gate of the outer city.

As a location close to the Great Crossroads, there is the largest natural flow of people here. The so-called golden corners and silver sides, the shops on the street are always the best at the corner of the street, because this means that the flow of people is greater.

The factory guards had already entered the store and checked it carefully, but they did not show any expression. Even the smart store owners only thought that a noble family or a noble child came, but they did not expect that the emperor would be the one who came.

"We've taken all the third floor."

Liu Yunsheng stepped forward and said to the shopkeeper very proudly. As the former governor of Zhili, he also put on makeup today, making him look more mature.

When the shopkeeper heard that he had packed the entire third floor, his eyes shone. His shop was decorated in a luxurious manner and had a very high grade. It was not cheap to come here to consume. Even the water they drank in the store was all mountain spring water transported from the West Mountain, and each cup was sold for five cents for one son.

As for other wines, they are even more expensive, whether it is wine or dishes. Their house is much more expensive than ordinary restaurants. However, the money you can spend here is definitely not just for the sake of eating, but also for the style and grade of the place.

But being able to cover the entire third floor at once is still quite shocking.

The shopkeeper did not doubt that this group of customers would not be able to pay the bill. Although they seemed to be wearing ordinary clothes, everyone was very imposing, especially even those who followed the side were not ordinary.

"Please!" The shopkeeper personally led the way.

The third floor is really good, especially the window-side location. It is all equipped with glass windows.

When you open the curtains, the windows are bright and the streets below can be seen from the upstairs.

Liu Jun looked at the street below and changed his location. The feeling he saw was different.

Ximen Street is very wide, with eight vehicles in the middle, and pedestrian paths about three inches higher than the road surface are also paved on both sides. The shops on both sides are three floors, with unified design and decoration, which gives the overall feeling, especially the shop has a floating eaves. It is about seven feet away, which makes the walking paths that can be cloudy on sunny days and covered in rainy days.

Between the walking path and the road below, there is a lamppost every three meters, with a lantern hanging on it, which is lit as a street light at night.

"The three streets have lamp posts installed on Ximen Street, Dongmen Street and Qianmen Street, and there are street lights at night, so these three streets are open to business at night."

The capital has a large population, so it is different from ordinary small places. There is also nightlife at night. Unless it is a time of war, there is generally no curfew. Since the founding of the Ming Dynasty, the capital has not yet passed a curfew.

East and West Streets are both in Wai Nan City, while Qianmen Street is from the south gate of Wai Nan City, leading to the inner city and to the south gate of the Imperial City.

Qianmen Street and East-West Street form a big cross. These three streets are actually the streets where two crosses intersect, and they are also the streets that have been renovated in the capital today.

Both streets are covered with bluestone slabs, and there are eight vehicles in parallel. There is also a walking path on both sides, and street lights are installed on both sides.

Now these two streets are the busiest and bustling streets in the capital. Even at night, street lights are lit and shops are still open after lighting up the lanterns.

If you stand on the lighthouse in the capital and look down, you will see that these two streets are very bright at night.

As the new storefront of the capital, the imperial court did spend a lot of effort on these two streets, all with underground channels and street lights. Every section of the road surface, there are public toilets, and not far away, there is a public security police booth and a fire shop.

However, Liu Jun felt that what he had done was not enough.

As the most important and prosperous city in the world, the most populous city and the richest city, the imperial court can manage it better.

"These lamp posts are well made. They are not simply erecting a column, but also carving and paint. The lanterns on them are also thoughtful. But I think it's not enough to do this."

Liu Jian was the governor of Shuntian. He also contributed to the renovation of Sannan City and the two streets, especially the lamp posts and street lamps, which he personally arranged.

Liu Jun looked at his brother's dissatisfaction and said, "In fact, cities can be operated, just like running a shop and operating goods. If you operate well, the reporting is also extremely high. This reporting does not only refer to money income, but also many other reporting."

"Let's just talk about this lamp post and lantern. Both are exquisitely made, both of which have the function of lighting and beautifying the streets, but what is not done is enough. If it were me, then I would treat the lamp post and lantern as two advertising locations and rent them out. Think about it, the East and West Streets are more than ten miles long, and Qianmen Street is also more than ten miles long. There is a lamp post on each side of the two streets, and there are lanterns hanging on each lamp post. If there are advertisements on each lamp post and each lantern, do you think the effect of this advertisement will be poor? And such a good advertising location, how much do you think merchants are willing to spend to buy advertising spaces?"

Liu Jun's words made Liu Jian stunned. Liu Yunsheng and Zhang Guowei, the two governors of Zhili, both bowed their heads and thought about it carefully.

These lampposts and lanterns are spread all over the most bustling East and Qianmen Street in the capital, and are numerous. If you advertise on it, the effect will definitely be very good.

When it comes to advertising, people have long been influenced by the advertisements in newspapers and magazines, and have become accustomed to it. For example, the Times, which has the largest number of newspapers, has as many as hundreds of various newspapers in the entire newspaper. The Times made a fortune in a year by renting out these advertising spaces.

"Oh, why didn't I show up before?" Liu Jian said with a pity. If he had come up with this idea earlier, he would have made a lot of more advertising money during this period.

"But there are so many lamp posts and lanterns, and this is a good golden position. I'm afraid that no one can afford the advertising fee."

"This is not simple. You can divide these two streets into several more pieces. In this way, the advertisements can be sold to more merchants, and the merchants can pay for the advertising fee."

Liu Jian was suddenly awakened.

He said to Liu Jun excitedly. "Since advertising can be made on lamp posts and lanterns, we can set up more advertising spaces, such as setting up billboards at some streets and alleys."

Liu Jun nodded, thinking that he was really a good teacher. He would learn from it. "You forgot the best advertising space. In addition to the intersections of streets and alleys, there are also locations at the gates of each city."

Today's capital is not a city of later generations. The capital is surrounded by walls. When huge capitals enter and exit, they have to enter and exit from those city gates.

Especially the inner and outer city gates of the capital, that is a must-pass place.

If several large billboards are built outside the city gate and huge advertisements are placed on them, the effect will definitely be equivalent to the advertising effect of the next generation at seven o'clock.

Advertising can also be made at the two intersections of the city gate, and even on the walls on both sides of the city gate can be used to post advertisements.

Hanging an advertisement or drawing a few advertisements will not affect the city defense function.

With Liu Jun's wake-up call, the officials here all started thinking about where to make billboards, where to place advertisements, which advertising space, how much should be charged, etc.

Liu Jun was very satisfied with their positive appearance. That's right.

Although they were senior officials of the court, Liu Jun and even the Emperor of Han could not be rigid in their thinking and only thought about collecting taxes. Even if they were collecting taxes, the court should also be flexible and changeable and formulate the most reasonable tax system, instead of just making taxes as stated in the previous statement, and taxes are worth tens of thousands of taels a year. What is this enough?

Of course, the imperial court needs to find ways to collect more taxes. It is necessary to even proactively operate the city to make profits.

The imperial court did this not to plunder people’s wealth, but to plunder people’s wealth by randomly plundering people’s wealth. And a reasonable tax system and operating cities are not plundering.

The court needs money. Only when the court has money can it support officials and the army. Only in this way can officials lead the people and protect the country.

In Liu Jun's view, the court needs to be proactive rather than passive. In addition to collecting personal income tax in a fixed amount and then enjoying yourself with high pleasure, that is wrong.

Operating a city is actually the same as governing a country. In the original dynasties, cities were generally just simple construction and did not know how to operate. They only know how to invest, but they would not make any profits as a result.

In this case, the city is actually a burden and a burden. In the end, the burden of building cities and bridges and other things was transferred to the people. When building cities, people would be recruited and materials were needed, so they would be burdened by all localities.

This method is too backward.

The city is actually an extremely high-quality resource and the best asset of the government. If it is well managed, not only can the court obtain large income, but it can also reduce the burden on the people.

Why not do such a thing as the best of both worlds?

"There are many places that can be operated. It is a good way to sell advertising locations, but there are other ways, such as for some bridges, the streets are sold for their naming rights. In addition, building a piece of wasteland into a residential area, changing a dirty and messy street into a wide commercial street. We can even adjust and transform some originally ordinary streets into a gathering area for shops in a certain industry through renting and selling, so as to increase the popularity of the street."

"When you are operating a city, you don't have to invest all of it yourself. You can also use flexible and changeable methods to introduce other funds to achieve your goals. For example, in two years, we will build another Dongwai city outside the Dongcheng, so we will need a huge amount of funds to build a whole new urban area, and we don't have to build all of it."

"We can sell land through bidding, so that the bidders can invest in the purchase, and then build houses and shops by themselves, use them for their own use or rent them out. Of course, while we sell the land and revitalize the land resources, we must also keep a close eye on it. First, we must make a total scale. After the overall scale layout is established, we must also ensure that the merchants use the land after purchasing the land according to our planning direction. For example, we plan to build a residential area in that area, so after the merchant bids for the purchase of land, his land can only be built into a residential house, not a construction workshop."

When Liu Jun was excited, he simply gave a good urban management class with these ministers, telling them how to revitalize land resources, how to use cities to operate better, through operations, revitalize urban economy, improve the urban environment, etc.

These things are actually quite ordinary things in later generations, and they are even common sense. However, for people in this era, even for the high-ranking ministers, it was the first time that they had heard them so deeply.

Everyone felt that it was a sudden enlightenment, and listening to your words was better than reading for ten years.

It is essentially very simple. To govern the country, of course, you must understand macro-control and grasp the entire situation. For example, guide and regulate the market through banks, currency, and various policies to control the economy.

It is like minting currency. By minting currency, the country can not only receive a profit from minting coins, but also better regulate and guide the market. However, in the past, the Ming Dynasty did nothing, but now the Han Dynasty has reversed the financial chaos in the Ming Dynasty by minting coins and printing money. The shortage of silver coins and the inflated private minting has been greatly alleviated, and a large amount of silver coins have been received from it.

By mobilizing funds to mobilize and revitalize land, the city will be operated into a better commercial platform and living environment.

A good business can help the court achieve twice the result with half the effort.

If you don’t know how to manage and just herd-herding management, the result will inevitably be the same as the Ming Dynasty. The world’s industry and commerce are becoming more and more prosperous, but the court is becoming more and more financially disadvantaged. The world’s officials have to embezzle and deduct it with the lowest salary, and even the army cannot afford it. As a result, internal strife and external troubles are difficult to support.

The huge central empire collapsed.

It cannot help the victims internally, which leads to famine and eventually turns into a rebellion of refugees. It not only cannot open up the territory outside, but also cannot defend the border. It has lost its troops and generals, lost its land and land, and was killed step by step by step by step by the foreign invaders, and eventually the mountains and rivers were broken.

After all, Zhu Yuanzhang, who was a peasant, did not understand business and set many wrong national policies. No one among his descendants could change the politics. In the end, the carriage in the Ming Dynasty drove into a ditch.

Running a city seems like a trivial thing, but it actually concerns the future of the country.

The emperor owns the world and can't beg for food with a golden rice bowl. In addition to collecting taxes, he also needs to operate it. (To be continued.)

ps: Thank you for your love for my sister and brother, Fengxue Xiaoxiaowang for your support, thank you everyone!
Chapter completed!