Chapter 128: Yin You
Wei Jun guessed that it was a little bit wrong. Toyota's plan was indeed not a global auto show. Many manufacturers around the world would naturally not miss it, let alone Toyota.
However, the Zunyu, which emerged at this auto show, attracted great attention from Toyota.
The North American market has always been their focus, and the emergence of the Zunyu area has amazed the investigators of Toyota's auto show. "Old" There were Toyota's auto experts in Japan and China after 6 days of experts visiting Japan and China.
As professionals, they have keenly realized that the advantages of this sedan in Zunyu are not only in terms of appearance and interior!
Although no one has tested the drive, the performance parameters are publicly announced and the workmanship of the core components can be clearly seen through these. It is not difficult to see that this Zunyu is obviously better than the same-class model produced by Toyota now!
If the performance alone is better than Toyota, there is nothing wrong with recommending it. After all, Toyota cannot be said to be the best car in the world. But when they saw the price of Zunyu, Toyota's expert team was all shocked.
They are all industry insiders know that the selling price of Chinese cars is generally the cost price plus the profit of Yao, and the increase in the profit of a new company's new model is even higher than this. Because the research costs are all included, and the research costs in China are very high. It is not that mass production will reduce the cost before the price is reduced.
But even such a top-level configuration with 2 displacements of Zunyu only requires more than 10,000 yuan. According to this, if the production cost of Zunyu Automobile with the top-level configuration can be controlled within 10,000 yuan!
This is definitely a terrifying data. Let’s give a simple example. This is like using the cost of producing Gamma to create a Lexus car called Lexus at the time. For consumers, they bought Wellington steak at McDonald’s store with the money from buying burgers.
Although the Zun Domain is not emerging yet, that's just a matter of time.
The Toyota expert team is puzzled. According to the principle, it will take a long time for a new car to go from design to development! Especially for a brand new car, you need to do a lot of market research before. Because you can't spend a lot of manpower and material resources to create a strange car that looks beautiful by yourself. At least it must be recognized by most consumers.
The design of a new model involves a lot of professional talents. There are also many cars running on the road. There are many things to consider, such as wind resistance stability, etc. This is very time-consuming and labor-intensive.
The current updated products in the automotive market often remain unchanged in the big frame and make some subtle changes in the details, which can be called a new car. This is very safe.
But Hailong Zunyu not only created a brand new model, but also the various parameters of this car are so outstanding.
If Toyota had to do this car by itself, their expert team had calculated the calculations from the design and research, even if the motivation was the same as Zunyu, it would not be used to make a model that could compete with it. The price in China would not be lower than Renren 10,000 RMB! Of course, this is because the protection of tariffs, even in a relatively free trade environment in the North American market, their selling price would definitely be about 30,000 RMB higher than Zunyu. This is not a profit at all!
threaten!
This word was drawn after Toyota's expert group carefully "study" Zunyu! If Zunyu has any extremely special technical content, Toyota doesn't mind buying some in large quantities and then dissecting them, but the technologies they are using are almost all known technologies in the world's automobile manufacturing industry.
It is through perfect combination and low price to form an extremely attractive cost-effectiveness. () technology combination can be done very well even by Toyota, but this price makes Toyota very stumble.
First of all, they absolutely do not believe that any automaker is willing to lose money and sell it unless his head is squeezed by the toilet door; secondly, the Zunyu car still has great room for price reduction once it forms large-scale production, it will have a great impact on the Toyota car in the Chinese market; and once Zunyu turns its attention to North America, the consequences will be very serious.
Toyota headquarters naturally received a report from the expert group. Zunyu was shaped by them as a potential threat. The reason why it is said to be potential is that Zunyu is just a new online listing in China and has no market foundation. Moreover, sales did not seem to be very good in the first few months of their listing. But everyone knows that it is inevitable that Hailong Zunyu will sell at the end of this auto show.
There is no unified caliber for such an opponent.
Some people think that it is nothing scary for just a Chinese car company. Toyota's automobile manufacturing technology has accumulated more than half a century to reach its current scale. The other party is only a new car that has just been launched for more than a year, and it is only a new car that has just been offline and has only one model. There is no need to take it seriously. The task at present should be to focus on the North American market. If the US trade barriers are better broken through the United States to increase the sales of cars, this was done well last year. Lexus defeated Mercedes-Benz in one fell swoop, and BMW became the king of sales among high-end American cars. Entering the new century, it should better consolidate their victory results rather than devote energy to dealing with a small Chinese company.
Some people also think that threats should be punished and killed in the bud. "Please take advantage of his illness to recommend a child to kill him" is the king. Once this weird car company is bigger, it is not only a huge threat to Toyota, but also a huge threat to the entire Japanese automobile industry. Because the sales of Japanese cars in China have always been quite huge. The huge profits of the Chinese automobile market are no less than those in North America. But once China can produce cars in terms of appearance and performance, consumers' choices will be very clear.
The North American market is huge, but the profit is not as large as its market size. The automobile industry, which has been in the North American auto market for nearly a century, has matured. The price has gradually become transparent. The new address of each car has just been changed to: Gong Shan, please read it later! "The month will be basically controlled by the thugs. It is based on the paper of Toyota. It is because if you can gain a foothold in North America, profit is only one aspect, which can be used to improve Toyota's international image and reputation. They have always focused on the world.
The Chinese market is a huge cake for Toyota and even the entire Japanese automobile industry. China will impose irrigation and even higher tariffs on imported cars, but cars are still selling well.
But if Hailong Zunyu becomes a climate, then not only will they be affected by the same level as Zunyu in the Chinese market, who knows if he has any new models being produced?
Is this new model a brand new design concept and high cost performance like Zunyu? If they can create a Zunyu, they may be able to create a second and third one. If they don’t do anything to him, no one can say what the future will be like.
In fact, neither the Toyota headquarters nor the expert team had any mistakes. If this were not Hailong Automobile but the Zunyu price produced by others would have been so low.
Because in design research, Han Jun is not a penny. Although the drawings in the notes are not professional, they can be handed over to professionals to redesign. () It is not as simple as Kawashi. The effect will naturally double. Hailong car has a large number of foreign technicians. They hired different foreign companies directly from foreign companies like Si. Hailong is directly poaching. Not only did they even dig up their wives and children, and the salary paid to them is far lower than that of similar technicians in North. The new address of this site has been changed to: Talk about fetal o-muscle shoals and please read Guangbai!
Hailong Automobile's production line was made of Tongzai's best production line at that time. It was excellent in terms of efficiency and safety, even now it is still a mainstream production line. The most important thing is that Han Jun returned nearly 10 million US dollars to General Motors. The reason is that the engineers they sent were not good.
This saves more than ten million yuan?
On the technical level, Shanghai Long Auto has the Chinese government who really supports the establishment of an automobile research laboratory in Binhai. It almost gathers the most cutting-edge automobile research elites in the country. This strength cannot be underestimated internationally!
Of course, Fu Jun still doesn't spend a penny, it's the state's funding to "sponsor". What he has to do is to "turn" other people's advanced things from these scientific research talents into their own, and then to transform the results produced by these scientific research talents into real economic benefits.
Therefore, Shanghai Long Auto has an absolute advantage in cost. This advantage is not because you can catch up with the car manufacturing process after half a century. Han Jun has not many more things than them, but it is just a model that will be more popular in the next few years.
But Toyota is not clear about these things, but it does not mean that they will remain silent.
Because the two internal factions of Toyota have a tit-for-tat view, one believes that it is unnecessary and the other believes that it is imperative, because the senior executives of Toyota decided to compromise these two views.
It happened that David Haps, the head of the North American company, returned to Japan to report his work and simply asked them to communicate directly with Hailong Company. He carried out peaceful evolution under the banner of cooperation. In the first place, the Toyota part does not need to spend too much energy on paying attention to China Hailong and will not let China Hailong show itself.
With support from all aspects, Hailong Automobile will gradually eliminate the fighting spirit of Hailong Automobile. When they are not stable, they will bring their large batch of Zunyu Auto into the North American market. The profits of the North American market are relatively low. While reducing their profits, they use their own four-o to guide consumers. Even if Zunyu is better, North American consumers will think that it is a product of Toyota rather than a Chinese Hailong.
Although this is just a short-term behavior, it is still controlled by Toyota. The designers involved in Zunyu design come to Japan to participate in exchange training and training, they are confident that they can poach them and even let them design a new car for Toyota.
Coupled with the huge amount of foreign investment, it seems to have become a delicious filling pie.
This abacus was a slap, but they always ignored the relationship between Hailong Auto and the Chinese government. Perhaps it was because of concern or because no one would have thought that a large-scale automobile production base such as Hailong Auto was just a subsidiary. Toyota's quick investigation was only at Hailong Auto. It did not explore it again.
Although Haps used his own strength to investigate, he did not communicate with the headquarters because of his differences in understanding.
If they had checked the bottom of Hailong Automobile a few days later, they might not have used this method to suppress Hailong Automobile. It was just that there was no if.
In the following days when Haps left Hailong, he also came to communicate with Hailong from time to time and asked whether they agreed with their cooperation requirements.
However, Hailong Automobile's performance was very ambiguous, without saying agreeing or disagreeing.
Every kilogram of Hailong's car seems to be very busy, but they have reasons to be busy with the domestic market has been resurrected!
Because of the International Auto Show, Hailong Zunyu Auto became recognized by famous domestic and foreign experts. It was a little different to set up a bag in the eyes of consumers. Before, the hesitant consumer immediately decided to place an order.
With the news of the media under Han Jun's instruction that some American sellers came directly to the door to ask for agents. At the same time, they promised to assist Hailong Automobile in obtaining market access in the US. A large number of consumers finally understood that domestic products are also awesome!
In a short period of time, the production pressure of Hailong Automobile surged, and there was a large part of the inventory before. But even so, there was still a problem of untimely supply.
In just one month, sales reached four cars. This is already a very proud achievement for a new car.
While happy, Han Jun was also a little worried that after all, he sold too much, he thought that the chance of this problem would increase greatly. But there is an old saying: "Luck is not blocked by eight feet high walls.
Just when Han Jun was worried about whether there would be serious quality problems, a banner was sent to Hailong Automobile Base.
The matter is very simple. It turns out that the owner drove the Honda Accord. He heard from a friend that Zunyu is very good. Someone wanted to buy his second-hand Accord. This guy changed his sex. At the beginning, he thought that changing the imported car to a domestic car was a bit embarrassing, but when he drove it, he realized that this Zunyu is much better than Accord in any aspect. The price is much lower. Therefore, it was so smooth.
But just a week ago, he had a big collision with a car that was traveling against the road in the city! As a result, his front face of Zunyu was damaged and his double lights were damaged. The hood was damaged. Not only did the front of the car completely deformed, the body of the car was also greatly damaged. The driver was seriously injured and was admitted to the hospital. Because he was straight, the airbag on the side was opened in time, except for the airbag that was swollen when the impact was hit. Moreover, although Zunyu's front was damaged, the door could be fully opened.
He got off the car and called the police first.
But when he saw clearly that the vehicle the other party was driving was the Honda Accord, his hair stood up. Because if he had not changed the car but continued to drive his Accord, then if he encountered this car accident, it would be a pound. What would be the situation?
How could Han Jun give up the opportunity to take advantage of the media for such a "good thing"?
In front of the media, the victim talked about the security of Zunyu. When many people respectfully claimed to the victim that "there will be a blessing for survival in a disaster", Han Jun said to him in front of the camera, "I don't congratulate you if you suffer losses on your website, but Zunyu has always paid great attention to safety and can be recognized by consumers. I am very happy."
An insurance company was in charge of the matter and said generously, "Although this car is scrapped, I don't have to wait for the compensation to hit me, I still have to buy Zunyu."
Seeing that he was so active, Han Jun was not stingy and directly approved to sell one at the factory price.
he.
By the end of April, Zunyu was no longer as popular as a few months ago. The daily orders reached an extremely high number. Hailong Automobile was happy and cheerful, but what made them even more excited was that Hailong had a new car offline!
However, this time, because Toyota people were on the side, Han Jun did not announce the information about the new car, and the participants were strictly ordered not to leak the news that the new car was offline.
Hailong Auto is busy. But Haps can't wait too long and he needs to get Han Jun's clear answer.
Han Jun had already made up his mind not to let Toyota Ruyi let him go first. Haps and the others let them see the sales of Hailong Automobile in the domestic market in China for a few days before they decided to meet him.
Han Jun can still be very good even if he doesn't know about their tricks. When he met with Haps for the second time, Han Jun told him directly that Qian Hailong Automobile's sales are excellent, but he is a little stretched in production capacity. Since Toyota is interested in cooperating with us, then sell me a motivational production line! It's better to sell me a complete vehicle assembly line.
This request made Haps a little embarrassed. This condition was originally proposed to stabilize Han Jun. He didn't expect Han Jun to be so thick-skinned. He asked for benefits first and didn't talk about the things he wanted to do for Toyota. For example, "about entering the North American market or something. The new address of this site has been changed to Xia: Talk about fetal o f sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha sha
However, he had promised before that if he did not agree, he would seem insincere.
But Han Jun saw his embarrassment and told him directly that he would send designers to Japan for exchange and study, and their cooperation would be achieved.
When Haps saw that Han Jun had expressed his "sincerity", Haps reluctantly said that he would apply to the headquarters. When Haps asked Han Jun when he could sign a cooperation contract, the thug also told him simply and clearly that after he bought the motivation production line and the vehicle assembly line, the contract would be signed.
Helplessly, Haps, besides cursing Han Jun in his heart, could only report the situation here to Toyota headquarters first. Han Jun hinted that he should not think about giving him outdated and eliminated technologies that Hailong has a complete technical team that can be identified. If Toyota does this, Hailong Automobile will doubt their sincerity. And if Toyota is planning to sign and deliver the goods with Han Jun, Hailong will still doubt their motives.
Of course, they will never know that Han Jun just wants a production line that motivates and the assembly line of the whole vehicle. As for what kind of contract, Han Jun will not sign it. At worst, he will just lose it and return the production line to them. Anyway, the time is about to calculate the same, and the laboratory should be built. Isn’t it impossible to imitate one?
In Han Jun's opinion, Toyota is his technical warehouse and he will get it when he wants it. Han Jun is sure that Toyota will agree that Han Jun will not lose anything because he does not cooperate. He does not have the prerequisite for cooperation. If Toyota wants to do it, he must control Hailong.
But from now on, it seems that Han Jun has a little upper hand in this war of control and anti-control.
"North American market? I must go and have fun. But I don't want to get involved with the Japanese. But if there are good things, don't hide them for me. My brother clearly wants to humiliate you. So what can you do?" Han Jun thought to himself. If the Toyota company people want to strangle Hailong, Han Jun would naturally not be polite to them.
If Haps knew that Han Jun had been playing a rogue trick, would he still help Han Jun contact Toyota headquarters?
Just when Han Jun was having fun with Toyota, there was news in the United States.”
"The boss's situation is a bit bad," said McDyson.
"Huh?" Han Jun's heart sank after hearing this. He asked in a cold voice: "What's going on?"
Chapter completed!