On March 14, the Shanghai Municipal Government issued an announcement, which included more than a dozen household goods, including Shanghai toothpaste factory, Shanghai Chemical Factory, Shanghai Daily necessities Factory, Shanghai Huayin Daily necessities Factory, and Shanghai Huayin Daily necessities Chemicals Factory, and the cosmetics company packaged and transferred it to Hong Kong Xingmei Fashion Products Company for a total price of 880 million yuan. Xingmei Fashion Products Company placed all the cosmetic brands in these factories into its Guangshengxing, and other daily necessities brands were transferred to Xingmei Jiahua's name. The cosmetics brand evaluation value was as high as 230 million yuan, which made the media in Shanghai and across the country crazy.

In 1996, concepts such as brand value, goodwill, intangible assets were still unfamiliar. In the state-owned enterprise reform that began in 1998, many people deliberately ignored this point, resulting in the loss of a large number of state-owned assets, which made many knowledgeable people sigh afterwards. Yang Xing deliberately offered this high price to sound the alarm first. However, his move brought an unexpected gain. The city leaders were very satisfied with Yang Xing's behavior of actively raising the acquisition price and bearing all the burden on employees. Not only did they return most of the acquisition payments paid by Xingmei Fashion Products Company in the name of preferential treatment for establishing Xingmei Jiahua Park, they also agreed to share the acquisition payments into ten years, which greatly alleviated Xingmei's financial pressure. Even so, Yang Xing did not intend to bear the money himself. He set his mind on the rapidly growing stock market. It made Xingmei Fashion's listing time too slow, and he wanted to use the latest asset restructuring method at the time to go public through a backdoor listing.

In his previous life, in June 1994, the Shanghai Stock Exchange news meeting released the news about the transfer of state-owned equity of the first listed company in my country. Zhejiang Kangenbei Group acquired Zhejiang Phoenix's state shares and became the largest shareholder of Zhejiang Phoenix. However, due to the merger of listed companies and non-listed companies, there were no ready-made laws and regulations to follow. The restructuring plan for the merger of Kangenbei and Zhejiang Phoenix was brought back by relevant departments. Moreover, Zhejiang Phoenix's poor management also led to the fact that three years after the expiration of the Phoenix period in 1996, Kangenbei transferred all the shares of Phoenix and withdrew from Zhejiang Phoenix in full. This person who was trying to do so failed.

However, this asset restructuring method, known as the "Kangfeng Model", was developed in 1997. At that time, the most popular theme in the stock market was asset restructuring, among which Shenzhen Technology A-shares rose by as high as 292%. Now, although Zhejiang Phoenix Co., Ltd.'s secret losses turned into open losses, it would have a loss of more than 50 million at the end of the year, which is dying. However, as an old chemical factory, its "Phoenix" brand soap is also considered an old brand. It is said that the "Diao" brand soap and laundry detergent that were popular all over the country in more than ten years later use its formula. Therefore, as one of the old eight-part stocks in the Shanghai Stock Exchange, its "shell" resources naturally fell into Yang Xing's eyes.

Yang Xing knew that the main reason for the collapse of "Zhejiang Phoenix" was related to the weak strength of the Kangenbe Group, which merged with it, and the poor geographical location of the factory, so he had a long time ago countermeasures. The Shanghai Municipal Government also wanted to regard the transfer of the light chemical factory as a way of reform experiments, and was happy to see that Yang Xing proposed the idea of ​​restructuring the asset in the capital market. With the acquiescence of the municipal government, Yang Xing entrusts Qingqi and his subordinates to start a series of dazzling actions in the capital market.

At the end of March, Yang Xing contacted Wang Yunqi and Jiang Likui to join forces to acquire Zhejiang Kangenbei. After paying 300 million yuan, it was renamed Yunhai Hi-Tech. The main business was reduced to the pharmaceutical industry. The real estate business it controlled was purchased by Xinghua Real Estate, and the Zhejiang Phoenix Shares in the group naturally fell into the hands of Xingfu Investment.

In early April, Xingfu Investment and several companies holding Zhejiang Phoenix shares put pressure on Zhejiang Phoenix. Zhejiang Phoenix was forced to disclose the fact of huge losses. Xingfu Investment and other shareholders held an emergency shareholder meeting. After negotiations, on April 10, the Zhejiang Provincial Government and Shanghai Municipal Government came forward to guarantee that Xingmei Fashion took over some of the shares of Zhejiang Phoenix held by Xingfu Investment and Zhejiang Lanxi Municipal Government and became the largest shareholder. The China Securities Regulatory Commission also approved the restructuring case at the request of the Shanghai Municipal Government.

After Zhejiang Phoenix was renamed to Xingmei Fashion Co., Ltd. resumed trading at the end of April, its share price has been rising steadily. It has introduced measures such as additional issuance and transfer, which has diluted the remaining equity in the hands of the Lanxi Municipal Government of Zhejiang. The cross-holding mechanism within Zhongxing Group has officially transformed Zhejiang Phoenix from a state-owned enterprise into a unit of the Hong Kong-funded enterprise of Xingmei Fashion. At this time, it proposed to move Zhejiang Phoenix from Lanxi City, Zhejiang to Shanghai Xingmei Chemical Park much less resistance.

Driven by this positive news, Xingmei Fashion has become one of the leading stocks in the Shanghai Stock Exchange. Judging from the stock price alone, the profits it earns in the stock market are more than enough to pay off the acquisition amount. The net income of the Shanghai Municipal Government and Shanghai Light Industry Group due to this asset restructuring was as high as 500 million yuan, which is not the profit of the rise in the legal person stocks they have. Although Lanxi City, Zhejiang has abandoned Zhejiang Phoenix, a loss-making major, the government has become a small shareholder, which has dragged down another Kang, which has made good performance.

The Enbe Group is depressed, but they are not on the same level as the municipality directly under the central government. This is the first time they have experienced the power of financial capital. It turns out that the old employees who resisted the restructuring of Kangenbe Group in Zhejiang changed their employers and found that the situation was worse, and even the factory site was relocated, they could only do nothing. Shanghai has given a lot of positive reports on this, especially the century-old store "Guangshengxing" has returned to the world, which has made nostalgic Shanghai people talk.

Surprisingly, many domestic famous financial magazines, including authoritative newspapers and other authoritative newspapers and magazines, were rejected when interviewing the company's senior management. Yang Xing did not want to give the outside world a good image of a company leadership. What is ridiculous is the big Star Mei Fashion Company. Although it has been around for hundreds of millions of yuan in the stock market, the next official CEO has not been confirmed until now. Although Yang Xing is expected to be the most popular, he does not want to show up, and there is no suitable one among his subordinates.

Yang Xing has been looking for this position for a day or two. At first, he was interested in Liu Yun, but after a period of contact, he felt that Liu Yun was definitely a genius in the market, but he was responsible for a company that was not just about sales, product production, quality control, and new product research and development. In these aspects, Tu Zhen, Wang Renfu and others have more than enough success, lack of development, and it is okay to grasp production, but lack international vision. So he had already asked Jiang Daofang, Qingqi and others to search in Hong Kong and Southeast Asia.

After all, only Chinese people with the same language and ethnicity can truly understand the needs of Chinese people. However, most of the people who reported to Yang Xing were not satisfied. When the people he liked came into contact with her, the other party also had some concerns about a company on paper at that time. Yang Xing was more than irreparable than to be abusive. Until this trip to Beijing, Yang Xing remembered someone when he heard Boss Qin of the nightclub and thought it was OK. He remembered that he was the mother of Boss Qin's girlfriend, Hao Mingming, a famous beauty career godmother in Hong Kong.

Hao Mingming is an overseas Chinese in Indonesia. In the 1960s, she graduated from high school and went to Japan to learn beauty technology alone. After hard training, she returned to Hong Kong to open a beauty shop called Mona Lisa. After decades of hard work, her beauty shop, beauty education school and cosmetics named after her have a place in the industry. She entered the mainland to develop her career in 1987 and opened her own cosmetics factory in Shanghai in 1992. Last year, her cosmetics sales were only lower than those of Ponzi and Olay.

She has a good relationship in mainland China. When her business grows, she knows to make friends with powerful people, but she is not very lucky. In her early years, she has a good relationship with a famous domestic female movie star, but she was found to have evaded taxes and went to prison. She wanted to curry favor with a high-ranking official in Beijing, but the other party was under double supervision. When she found out that Boss Qin was hard in the background, she also introduced her daughter to him, thinking that he was handsome and had a background. Unexpectedly, his daughter came back two days and told her that the boss was a hollow boss, with no financial strength, and was greedy and lustful. When he fell in love with him, he dared to bring his wife from the nightclub home. Hao Mingming could only sigh that he had luck.

When Yang Xing left Beijing, he asked Mr. Zheng to contact Jiang Daofang. With Zheng Yunlong as a guarantee, he knew each other well and was easy to talk about as well as Hong Kong people. At the same time, he was also waiting for another suitable talent recommended by Qingqi, Zhou Yuxi. Yang Xing was quite satisfied with her at the beginning, but she still had concerns at the time. Now Xingmei Fashion has become the leading stock in the Shanghai Stock Exchange, so it should be a big deal!

Zhou Yuxi is a Chinese American and is versatile. She went to study at Bo Han Yang University in the United States at the age of 16 and received a master's degree in music and a degree in political science. She founded a TV company in the 1970s. In 1984, she hosted the live celebration of the 35th anniversary of the founding of China in the United States and became famous in the United States. In 1986, the TV series "All Places of the World" produced by her was broadcast on CCTV and became a household name in China. In 1992, Yuxi Cosmetics Company was launched, focusing on lipsticks, makeup and other cosmetics. The slogan was "Exploring the Beauty of Oriental Women."

Yang Xing remembers that in his previous life, the makeup of "Rain Creek" was finally acquired by L'Oreal Group. This time, Yang Xing wanted to acquire her in advance. What he valued was not only her talent in cosmetics, but also her talent in foreign affairs and television production. However, to invite these two seniors in the cosmetics industry, it would take more time and negotiations with them were ongoing. Yang Xing not only considered inviting them, but also wanted to merge their companies. Faced with international giants such as Procter & Gamble, Unilever, Shiseido, and L'Oreal, he simply wanted to unite all well-known brands in the mainland to meet the challenges of multinational giants. He would never think that there were too many famous brands in his hands.

While looking for Hao Mingming in Beijing, Yang Xing also asked his subordinates to check whether they could buy the Dabao cosmetics brand. At the same time, in his hometown, Shancheng, there is also a famous Oni shampoo that makes him excited. In addition, the raw materials distribution centers for domestic homemade products are in Guangzhou, Shenzhen, and there are many small factories, which are his goals. His plan is that the money he came from this Shanghai market will not be moved at all, and he will also buy the shell industry of "Guangshengxing" in the Hong Kong stock market this year, so that Xingmei Fashion will also be listed in Hong Kong, and spend more money to carry out large-scale mergers and acquisitions in the homemade industry.
Chapter completed!